Magazine

Leaders

London's Garden Bridge receives £2 million but still faces set backs

UPDATE Since I reported on the Garden Bridge last week, it appears there has been something of a reversal in its potential fortunes. Public opinion has been mixed from the start, but whilst it appeared the £175 million plan was previosuly certain...

Leaders

Designs unveiled for Bath Quays Bridge competition

Six designs from six different teams were revealed this week for a new bridge over the River Avon in Bath. The Bath Quays Bridge will link a new development on the bank of the River Avon with Bath's UNESCO-protected city centre, which is renowned for...

Leaders

Could this be the next London Bridge?

Four top design teams have released proposals in a competition to design a new crossing over the River Thames between Nine Elms and Pimlico in the London borough of Wandsworth, meaning that the winning team will be earning not only a lucrative...

Inspiration

What makes Design Bridge our People's Choice Best Agency to Work For? | #AnnualSpotlight

We are big longtime fans of Design Bridge, even though the team only started entering The Annual in 2020 (and they largely made up for it with great amounts of love!). This year, the team was able to impress our judges across a wide range of...

Inspiration

The award-winning honesty and simplicity of Design Bridge - #AnnualSpotlight

For a company that never entered The Annual awards before, Design Bridge came in during 2020 to utterly surprise us all. Pretty much all of their entered projects were either shortlisted or awarded a prize, and that is by itself the strongest...

Leaders

JWT Brazil and Coca-Cola build a bridge for Santa Claus

Despite being something of a notorious scrooge amongst my friends and family, I'm still a sucker for a well executed Christmas campaign, and when it comes to well executed Christmas campaigns, Coca-Cola might very well be the kings. Indeed, it's...

Inspiration

The Kerch Bridge Stamp – An ad campaign for resistance?

When a section of the Kerch Bridge connecting mainland Russia to the Crimea was blown apart last Saturday morning, it wasn’t the definitive strategic blow many assumed it would be. Indeed, the bridge was operational again (at least in part) by...

How to bridge the healthcare brand gap

While creativity might be flourishing in healthcare, the true potential of brand as strategic business asset is too often overlooked. James March, Category Director, Health & Wellness explores how we can bridge the brand gap – with Andrew Gardner,...

Leaders

London's £12 million gallery to bridge gap between art and science

A new gallery is due to arrive in London in 2017, and aims to bridge the gap between art and science with the ambition of being an all-inclusive visitors’ space. The Science Gallery London project by King's College London is aimed at...

Leaders

The sky's the limit for RPM

The London-based (and Wokingham-born) independent marketing agency RPM, has joined forced with BSkyB's Sky Academy to design the new Sky Academy Careers Lab. The Careers Lab follows the success of the Sky Academy Skills Studio, which launched back in...

Leaders

WCRS and Sky Mobile “Say Hello” with Tom Hardy

Sky will unveil its latest advertising campaign tomorrow to promote the launch of Sky Mobile. The campaign reveals Sky’s new brand positioning “Say Hello,” which introduces customers to more choice, more flexibility, more control...

Leaders

The great Sky/Skype debacle

An EU court recently ruled that the Skype and Sky TV logos were so similar that there is a strong likelihood they could be confused with one another, which effectively means that Skype is now unable to register its current logo as a trademark. The...

Leaders

Wasserman and Sky bring Lego Batman to life in London

Sky Broadband has launched a 360 degree Lego Batman game experience at its flagship Westfield London store. The interactive experience, which is being delivered by the Wasserman Experience division, will tour the UK until the 5th of March 2017. The...

Leaders

Twitter help Sky 'Amplify' online content and sponsorship fusion

Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...

Leaders

M&C Saatchi signed up by Sky Bet online gambling

It was announced yesterday that the Sport & Entertainment division of M&C Saatchi had been selected as the agency to deal with the title sponsorship of the English Football League by Sky Bet, the online gaming subsidiary of BskyB, the UK's largest...

Leaders

FCB Inferno creates DRTV campaign for the launch of Sky Q

FCB Inferno has created eight direct response TVCs to support the launch of Sky TV’s brand-new, premium ‘Sky Q’ product. The ads continue to utilise the core brand idea - TV content bursting free from screens, in the form of liquid...

Inspiration

Samsung commit to UK skating with Sky Brown #BehindTheBrand

Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...

Industry

What would the Moon say if it visited the Earth? With Sky Zero and Engine Creative | #BehindTheIdea

Imagine the wonder if an outsider suddenly came down upon the Earth to admire all its beauty. Endless oceans, creatures and colours stretching out thousands of miles - something so precious that anyone would want to protect it. With an interesting...

Industry

Behind the Idea: Saving Bros with Movember & Sky Media

It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...

Leaders

What Is No Man's Sky?

Unless you happen to be switched on to the gaming sphere, you might not be aware of the little indie title that could, which is poised to become the biggest hit of the summer. Where your annual Call of Duty, FIFA and Assassins Creed games arguably...

Leaders

Budapest100: Steampunk ATM Machines & Tunnels into the Sky

Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. During the festival on April 16 and 17, the 120-year old Nagykörút (Grand Boulevard) was the focus of the program. The...

Inspiration

When the sky’s the limit, how do you find your creative niche? 

Whether you’re opening your creative business in a unique industry, or a saturated market, it’s important to recognise what makes you different from your competition. But in a world where anything seems possible, how do you focus on the...

Inspiration

SpY installs a moon in the sky over Lausanne

One of the downsides of city life is not being able to marvel at a clear, starry night. Luckily urban artist SpY has solved this inconvenience by installing an enormous, illuminated crescent moon over the city of Lausanne in Switzerland. By day the...

Features

Apple’s Vision Pro allows us to dream big. Now it’s time to make those blue sky experiences a reality

Rafael Pavon, Creative Director at UNIT9 puts the headset we’ve all been dreaming about for the last decade through its paces. The Apple Vision Pro arrived at the UNIT9 offices last month, and our team has been using it extensively - testing...

Inspiration

Pie in the sky. A memorable campaign from the pre-digital age.

As a technologically advanced species, we've achieved a great deal. After all, you don't see hamsters riding micro-scooters, or otters designing iPhone apps. But we do have a tendency to overcomplicate things. Recent months have seen new versions of...

Leaders

J.Walter Thompson bring China's Yangtze River to Gatwick

J.Walter Thompson London and HSBC have brought one of the world’s longest rivers to the sky by creating an ambitious and unique soundscape in Gatwick Airport’s new Sky Bridge. “A Living River” is the world’s longest and...

Leaders

The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Leaders

NOW TV reveal magical new identity

The independent, London-based brand consultancy Venturethree has created a colourful new brand identity for NOW TV, the TV streaming service from Sky, marking the first rebrand since the service launched back in July 2012. The new identity features a...

Industry

See Annual 2021's best Agencies, Brands, Talent and Leaders of the Year!

The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...

Leaders

Behind the Idea: Amstel opens Arms for Neighbours' Week

Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...