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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

UNIT9 Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. He...

Posted by: Creativepool Editorial
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Inspiration

Exploring the crazy colourful style(s) of Scott Balmer - #MemberSpotlight

Mesmerising. That's the first word that comes to mind when you look at some of Scott Balmer's impressive illustration works. The man is clearly a skilled illustrator and an extremely artistic one at that, which is quite clear when you look at his...

Posted by: Creativepool Editorial
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Inspiration

From Candy To Casino: How Mobile Games Make Money - Part 1 - Strategy

We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...

Posted by: Pentasia UK
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Leaders

Top Tech Trends of 2017 from the Industry

AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

Isobar re-connect families in Japan Isobar have really hit for the heartstrings with their latest campaign for MetLife Insurance in Japan. Based on the idea that “Insurance deepens family bonds,” the “My Dearest Dad and Mom”...

Posted by: Benjamin Hiorns
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Leaders

Let Nyan Cat teach you about airplane safety

Internet memes are rarely seen as high culture. Indeed, they're rarely seen as even legitimate forms of entertainment, instead being little more than placeholders used by Facebook trolls with no original thoughts and little inclination to develop...

Posted by: Benjamin Hiorns
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Leaders

Create a uniquely interactive campaign with Rapt

The mobile, interactive media agency Rapt Media, announced recently that it's agreement with Ogilvy & Mather Dusseldorf had been extended, as the interactive advertising agency wishes to use Rapt Media's technology for the second year of its...

Posted by: Creativepool Editorial
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Features

Here's how Gamification will change advertising

You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...

Posted by: Antonino Lupo
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...

Posted by: Creativepool Editorial
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Features

Here's 5 of the best creative works made for Earth Day 2020

Here we are, one home, one planet. Caring is no longer enough, as Earth Day’s 2020 halt urges people around the world to think about the planet through art and make active steps for the environment. While fish in the ocean can finally spend...

Posted by: Creativepool Editorial
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Leaders

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Leaders

VCCPme expose the shocking realities of child exploitation

A shocking video exposing the brutal realities of child sexual exploitation has been launched by one of the UK’s leading children’s charities this week. The Children’s Society teamed up with communications agency VCCPme to draw...

Posted by: Creativepool Editorial
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The Unsustainable Nature of Crunch Culture

You’ve forgotten what your family looks like. It’s been months of overtime. Leaving the house before they’ve woken up, coming home after they’ve gone to bed. You tell them that ‘it’s expected, and everyone else is doing it’, well aware...

Posted by: Magnopus
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Inspiration

Are we being swerved?

In the rush to pin the butterfly of ‘experience’, are over-complex strategy creating their own problems, rather than helping deliver better customer services? It’s my contention that over-complicated ‘road maps’ of...

Posted by: Richard
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Leaders

Ads of the Week: Christmas Special

BBH London - KFC Nothing says Christmas quite like fried chicken. OK, maybe that's a bit of a stretch, but if there's one time of year where it's socially acceptable to stuff our faces with fast food, then it's surely the November/December Christmas...

Posted by: Benjamin Hiorns
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Inspiration

Focal Point: Advice from Tim Jarvis on how to get your work noticed

As one of the driving forces behind the design-led portfolio website Fabrik, Tim Jarvis is no stranger to presenting his work in a beautiful way. He's created brand identities for the likes of The Pressery, London's first almond milk producer, as...

Posted by: Jade French
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Leaders

The Smalls launch first ever brand-led film fund

Not only is film one of the most competitive industries to break into, it is also expensive, costing an average of £10,000 to create a short film. Many ambitious filmmakers have struggled to pursue their dreams because of a lack of funding....

Posted by: Creativepool Editorial
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Industry

Two Weeks. Two Steps.

You have just under 2 weeks left to enter Annual 2023. After this, you are in late submissions territory! Luckily entering could not be simpler. There are just 2 super simple steps. Step 1. Add your work to your profile Uploading your case...

Posted by: Creativepool
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Inspiration

The Luxury Report: The State of the Industry in 2023 and Beyond

Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...

Posted by: Matter Of Form
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Inspiration

Colour us impressed - Designing for colour blindness

When Transport for London released an infographic highlighting which trains were affected by the rail strike, they’d have been forgiven for thinking most of the discourse around the graphic would be linked to the rail strike itself. However,...

Posted by: Creativepool Editorial
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Industry

Just Two Steps to Creative Greatness

Entering your work into The Annual could not be simpler. There really is just 2 super-simple steps. Step 1. Add your work to your profile Uploading your case study/project to your profile. Just follow this link. Step 2. Enter! To complete your...

Posted by: Creativepool
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Inspiration

Jay Lall on flattening the learning curve

Can you believe the image above is a 3D render of a converse shoe? Neither could we, until we read the project description by freelance designer Jay Lall. With over 15 years of experience in the industry, you can tell from the interview below that...

Posted by: Creativepool Editorial

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