Displaying 1 - 36 of 4697 results
Commissioned by Sunset and Vine, Jump has created a new visual identity for Channel 4’s coverage of the Paralympic Games in Rio. London 2012 first introduced us to “The Superhumans,” many of whom are now household names. Jump...
Posted by: Creativepool Editorial
by Jessica Hazel The aftermath of the Olympics has been a bleak and disorientating time. Doctors have had to treat a number of patients suffering from Post-Olympic-Depression-Syndrome, or PODS as it is now known. It does feel like Boxing Day, or...
Posted by: Creativepool
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
Over the past few decades, video games have evolved from simple pixelated pastimes into immersive interactive experiences with vast storytelling potential. Alongside this evolution, branding in video games has also matured significantly. Once...
Posted by: Benjamin Hiorns
The video games industry is comparable to other industries, but also entirely unique. Video games can draw huge fan bases, in the same way popular football teams can. But they also offer individually unique experiences, that can take you on a...
Posted by: Creativepool Editorial
After working in the corporate world for a few years, Virgile Loisance saw how difficult it was to engage employees around different themes. So, he started Emeraude Escape to bring a little joy into the corporate world and gamify company...
Posted by: Creativepool Editorial
Games pull their audiences into extraordinary worlds made of fantasy, deeply human stories and epic challenges. As the 'gaming' demographic reaches an ever so broad spectrum of audiences all over the world, gaming brands are finding new ways to...
Posted by: Creativepool Editorial
You can tell from the interview below that Joel Maguet, Head of Studio at Maverick Media, is a huge fan of stories and moving people with them. Joel has always been passionate about film and production, so when the time was right, choosing Film...
Posted by: Antonino Lupo
Something struck me as I watched the Doom Eternal showcase during Bethesda’s E3 conference. For a gritty game about violently blowing up demons, Doom Eternal is incredibly vibrant and bursting with colour. Even compared to the previous Doom...
Posted by: Rob Pratt
Vlad, history’s most improbable vampire, returns for his latest jaunt with Virgin Games. This time he’s turning everyday situations into fun social games, starting with a car park #CarParkPoker, a live-streamed game that people can engage with...
Posted by: VCCP
Leo Burnett London - NSPCC/O2 Leo Burnett London is behind the latest instalment of the NSPCC and O2 “Share Aware” television, VOD and radio campaign, which empowers parents to protect their children when they are online. It responds to...
Posted by: Creativepool Editorial
We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...
Posted by: Pentasia UK
HTC has launched a new development and publishing studio for virtual reality apps and games, which will all be designed with the HTC Vive headset very much in mind, though many of the releases will also work on the Oculus Rift. Vive Studios will...
Posted by: Creativepool Editorial
Getty Images has announced the launch of an immersive new website experience with an emphasis on engagement and an easy consumer-centric navigation. Designed with fans of great imagery in mind, this new website and mobile experience is aimed at the...
Posted by: Creativepool Editorial
The TRNDlabs Pokédrone As one of the first tech brands to jump on the back of the Pokémon Go craze, TRNDlabs has customised its miniature drone so that Pokémon Go players can access Pokémon in difficult places and avoid walking...
Posted by: Benjamin Hiorns
RKCR/Y&R has launched this year’s campaign for the BBC’s coverage of the Rio 2016 Olympic Games in August, with a campaign that aims to excite, inform and inspire ahead of this year’s spectacle. The work will also be coupled with...
Posted by: Creativepool Editorial
I'm not going to pretend to know much (if anything at all actually) about football or art, but something I do know a lot about is video games, which is why this new exhibition at Manchester’s National Football Museum piqued my interest....
Posted by: Benjamin Hiorns
If recent images from China are to be believed, it would appear that after more than a decade of back-biting, exclusivity battles, failed motion control experiments (Playstation Move anyone?) and fanboy wars, that Xbox and Playstation have finally...
Posted by: Benjamin Hiorns
I don't know about you, but I don't play video games. I'd argue that they're a bit childish, but I like plenty of childish things: Bagpuss, Thunderbirds, The Muppets - I think they're all terrific, so that's not the problem. No, I think it's a...
Posted by: Magnus Shaw
A sporting event for sick, injured and wounded servicemen and women was recently announced by HRH Prince Harry, himself a serviceman who took the title of the 'Invictus Games' from the famous William Ernest Henley poem of the same name, which...
Posted by: Benjamin Hiorns
by Creativepool. Below lists the basic outline for what you should have in place on your Creative CV for the Design, Digital, Media, Games and Web CV. You can follow this in the basic order that it is outlined below and this should give your CV an...
Posted by: Creativepool
by Magnus Shaw Yesterday, all the blood, sweat and tears came to a shuddering climax. The London Olympic Games 2012 kicked off with a women's football match and a resounding blunder. Confusing one flag for another must be very easy to do. So many...
Posted by: Creativepool
by Ashley Morrison So the Olympic opening ceremony is a week away and I, for one, am really rather excited. Yes, yes, I know it's all very trendy to want to flee the capital during the mayhem that will ensue (for that, read "I'm ticked off that I...
Posted by: Creativepool
Channel 4 has announced the final eight brands and advertising agencies shortlisted for its Superhumans Wanted initiative following almost 90 brands and agencies pitching campaign ideas featuring disability and disabled talent to win £1 million...
Posted by: Creativepool Editorial
In the United States alone, racial and ethnic minorities make up nearly 40% of the population. And this number is likely to grow as 51% of children under 15 were considered part of a minority in 2019. But the country's diverse population doesn't...
Posted by: Benjamin Hiorns
It’s been ten years since the Olympics and the Paralympics came to London and completely changed the way I felt about my country for a few months. You see, I’ve never been much of a patriot and am of the firm opinion that nationalism is a...
Posted by: Benjamin Hiorns
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
The Committee for the Paris 2024 Olympic and Paralympic Games has unveiled its vision for the event through a campaign created by agency Buzzman. Entitled Sport Can Change Everything, the lead film is a collective call to push limits and get...
Posted by: Creativepool Editorial
innovision - Pride in London Pride in London has appointed innovision as its new production partner for 2018. The exciting new partnership follows confirmation from the Mayor of London that Pride in London has been re-appointed to organise The...
Posted by: Creativepool Editorial
8-bit sushi and the dawn of digitised food Digital food platform Open Meals boasted their ability to 3D-print food whilst revealing some nifty appetite appeasing technology at the SXSW interactive festival recently. Open Meals has created a Pixel...
Posted by: Creativepool Editorial
Grey London - Lucozade Energy Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats...
Posted by: Creativepool Editorial
The Full Service/Jelly London - The Climate Coalition Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives - and how...
Posted by: Creativepool Editorial
CES 2018 For even more on CES 2018, check our #techtuesday piece from last week. CES visitors blown away by Byton Concept Byton debuted its first concept car at CES this year. The all-electric, self-driving SUV is described by the Chinese startup...
Posted by: Creativepool Editorial
Officer & Gentleman - Pornhub Adult entertainment site Pornhub, in partnership with adult toy retailer Ann Summers, recently announced the launch of an exclusive sex toy line and in order to promote the launch of the new line, Pornhub (as is their...
Posted by: Creativepool Editorial
Now that the sun has set on the Cannes Lions 2017, we're looking back over the weekend at the big winners that were announced at the climax of this year's tumultuous, exhausting but reliably satisfying festival of creativity. There's been no shortage...
Posted by: Creativepool Editorial
Leo Burnett has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity. The annual Leo Burnett Cannes Predictions has a track record of nearly 85% accuracy in...
Posted by: Creativepool Editorial