Displaying 109 - 144 of 872 results
As the United Kingdom enters a recession, SMEs need to look into putting systems into place that get them through the recession. Damian Hanson, Co-Founder & Director of CircleLoop, a business focused on communication systems, explores why cloud-based...
Posted by: Creativepool Editorial
WPP - BP BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. The decision is the culmination of a thorough competitive review process which began in mid...
Posted by: Creativepool Editorial
The Great Burger King Fiasco A Burger King TV spot created to activate Google Home smart speakers and some Android phones to describe its Whopper burgers was hijacked by members of the public recently, with the ad instead triggering the devices to...
Posted by: Creativepool Editorial
Location-based marketing is at something of a tipping point right now where it could honestly go either way, but the outrageous success of the recently released Pokémon Go AR smartphone game seems to suggest it could be about to really kick off...
Posted by: Benjamin Hiorns
The UK's third-largest pharmacy chain (and largest independent pharmacy) recently relaunched its 780 stores under a new brand and a new name. The Co-operative Pharmacy, which employs over 7,000 staff across the country, has been rebranded as...
Posted by: Creativepool Editorial
In the latest is a series of significant culls for the supermarket chain since Dave Lewis took over as CEO last September, it was announced yesterday that Tesco's Blinkbox Books e-book service would be closing, following a failed sale to Waterstones....
Posted by: Creativepool Editorial
Supermarket chain Morrisons is testing out a brand new bespoke store format at its branches in Surrey, Gateshead and Milton Keynes. The “Format Flex” design has been created by the M Worldwide retail brand design consultancy, with help...
Posted by: Creativepool Editorial
Let’s keep things simple. I’ve seen an ad campaign I really like. It’s funny, witty, smart, highly noticeable and very memorable. I know, I know - if you’ve read my articles for Creativepool, you’ll be aware I rarely...
Posted by: Magnus Shaw
After a recent heated shootout for ideas to refresh the McDonald's brand, Leo Burnett walked away with the prize, and are expected to put this idea to the test in a significant campaign later this year or early next year. Leo Burnett is already on...
Posted by: Benjamin Hiorns
Lowe Profero, the global digital network of Lowe and Partners, announced last week that they have partnered with the Australian based Mexican food chain, Guzman y Gomez, to develop the brand's digital presence both locally and internationally. The...
Posted by: Benjamin Hiorns
At the time of writing, the feature film adaptation of the viral children’s horror game Five Nights at Freddy’s (known commonly by the acronym FNaF) has made over $250 million against a measly (by Hollywood standards) $20 million budget....
Posted by: Benjamin Hiorns
BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...
Posted by: Creativepool Editorial
Seasonal marketing is key for running a business successfully and reaching your target audience. Every important date brings its own set of both opportunities and challenges for SMEs and consumers. Mother’s Day is no exception, as consumers of...
Posted by: Creativepool Editorial
No business is invincible. When Covid hit the industry, Ryan Hall from Territory Studio saw businesses big and small crumble under the weight of a scary societal crisis - but it was also a chance to reconnect with the industry's inner self, to find...
Posted by: Creativepool Editorial
“Your brand is what people say about you when you’re not in the room.” I’m not sure Jeff Bezos was talking about hospitality brands here. But he should have been. Logos, typefaces, colour palettes, paper stocks, social media...
Posted by: Creativepool Editorial
ROTHCO - Dublin Bus Public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill...
Posted by: Creativepool Editorial
Getty Images - Pride in London Getty Images, a world leader in visual communication, has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection...
Posted by: Creativepool Editorial
Almighty - Good Science Beauty Design studio Almighty has created the branding and packaging for a new skincare brand called Good Science Beauty, taking on a look that references “science” and “style.” Good Science Beauty is...
Posted by: Creativepool Editorial
TMW Unlimited - Genius Gluten Free TMW Unlimited has been appointed by Genius Gluten Free, the UK’s market-leading gluten-free lifestyle brand, to handle its digital and social account following a competitive pitch. TMW Unlimited will work...
Posted by: Creativepool Editorial
Sid Lee - Fuel Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only...
Posted by: Creativepool Editorial
PizzaExpress has launched a retail version of its popular Leggera restaurant range of ‘healthier’ pizzas, with fresh and contemporary packaging design by the London office of strategic brand and packaging design agency Bulletproof....
Posted by: Bulletproof
The upcycling trend continues to evolve and grow in new, fascinating and unexpected ways with this latest bonkers, but brilliant activation from Sweden. Outdoor apparel brand Houdini Sportswear wanted to prove just how natural their clothes are. So...
Posted by: Benjamin Hiorns
Two icons of the weekend are partnering to deliver a feast of great food and fantastic entertainment to the nation on Saturday and Sunday nights. Just Eat, the leading marketplace for online food delivery, is to become the new broadcast sponsor of...
Posted by: Creativepool Editorial
As a result of two, bloody revolutions, Russian tensions, and a never-ending series of crises, many of us overlook Kiev as a creative destination. But amongst the bloodshed and upheaval, a peaceful, creative core has emerged at the heart of the...
Posted by: Kate Lewin
John Pawson and OMA have completed work on the Design Museum's new £83 million London home, which is set to open to the public tomorrow (November 24) at the former Commonwealth Institute building in Kensington. Dutch architecture practice OMA...
Posted by: Creativepool Editorial
Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...
Posted by: Creativepool Editorial
Pentagram - The Old Vic Theatre Pentagram partner Harry Pearce has designed a new visual identity for The Old Vic Theatre in London, basing the design on its pub-like moniker rather than its original name, The Royal Victoria Theatre. Designed to be...
Posted by: Creativepool Editorial
Stockholm’s creative energy is dynamite, something evidenced by the sheer amount of agencies and digital pioneers who are expanding from their Stockholm bases to open offices further afield in Europe and even as far as America. Chances are, if...
Posted by: Kate Lewin
Just Eat is relaunching its brand with a new company vision to create the world’s greatest food community. The relaunch is being spearheaded by a new brand and advertising campaign celebrated Just Eat’s renewed commitment to its 27,000 UK...
Posted by: Creativepool Editorial
Next month, IKEA is set to open a fully immersive DIY restaurant space in the heart of Shoreditch, where you and 20 friends can take over a pre-prepared diner space to choose your own menu, cook and then host the ultimate private dinner party. The...
Posted by: Creativepool Editorial
Sagmeister & Walsh - Milly Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print,...
Posted by: Creativepool Editorial
It’s probably the Goldsmiths in me that means I have a special appreciation of emotional design. The kind that goes beyond beauty of just form and function to resonate at a deeper level, evoke memories, provoke feelings, or transport you to...
Posted by: Jones Knowles Ritchie
In what will no doubt be wondrous news for agoraphobiacs everywhere (but mostly ones living in London), the Collective Old Oak co-living complex is set to open in the capital next month. The residential complex is the largest of its kind in the...
Posted by: Creativepool Editorial
Oscar-winning actress and former 'Mrs Coldplay' Gwyneth Paltrow, is working with architecture firm Gensler to develop a branch of the private Arts Club on Hollywood's Sunset Strip. Paltrow and Arts Club chairman Gary Landesberg purchased the...
Posted by: Creativepool Editorial
DDB Stockholm - Samsung I don't know about you guys, but I'm sick to the teeth of Christmas already, so this week's AOTW (which also happens to be the final one of 2015) will not feature a single, solitary Christmas spot. I promise. Kicking off...
Posted by: Benjamin Hiorns
Jack Morton - Lions Festivals Lions Festivals, the organiser of the Eurobest Festival of European Creativity, appointed global brand experience agency Jack Morton Worldwide to create the opening film and all other moving image content for the...
Posted by: Creativepool Editorial