Displaying 469 - 504 of 593 results
How do you make an ad for a demographic that quite famously hates ads? Looking at what Grey London did for Pringles might set you off on the right track. If you've been around Twitch at all lately, you will have seen the new zombie sensation Frank...
Posted by: Creativepool Editorial
If there's one universal truth about humanity, it is that people aren't really big fans of change. It took a pandemic with a worldwide impact for us to realise that our longstanding model of work was by now obsolete - so you can imagine how...
Posted by: Creativepool Editorial
Where would we be without stories? Stories have the power to change minds, inspire creativity and drive change. In the hands of the right leaders, stories can change the world forever. The Writer's Group Creative Director Charli Nordone certainly...
Posted by: Creativepool Editorial
Try having a quick chat with Grey London Chief Creative Officer Laura Jordan Bambach and you'll be able to spot, in just a few minutes, the very source of her success in the industry. A caring leader, an empathic creative and a driven entrepreneur,...
Posted by: Creativepool Editorial
You can tell at first glance why Zulu Alpha Kilo was an Annual 2020 Gold Winner. Their hilarious campaign for Bell, the largest telecommunications provider in Canada, is a testimony to the team's mastery and it's just so incredibly hilarious to...
Posted by: Creativepool Editorial
Surely Executive Creative Director of ITV Creative Tony Pipes knew that someday his Space Monkeys would lead him to love everything and anything creative. What he probably didn't know was that he would become such a successful leadership figure in...
Posted by: Creativepool Editorial
Surely Nick Carson has seen quite a lot in his many years as a Content Strategist and Copywriter. But all of his freelance and creative experience couldn't possibly prepare him for what 2020 had in store - a global pandemic that put a halt to a...
Posted by: Creativepool Editorial
We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...
Posted by: Creativepool Editorial
It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...
Posted by: Creativepool Editorial
It's impossible to not have at least some notions about diversity and inclusion, in the industry of today. Though we are a long way behind where we should be, the industry is moving active steps forward to help inclusion and this can be applied to...
Posted by: Creativepool Editorial
You either wait for luck to happen, or you go and make it happen yourself. Motion graphics designer Matt 'Mograph' Richings belongs more to the second group: headhunted by an Adam&EveDDB senior creative at a networking event, Matt has always created...
Posted by: Creativepool Editorial
Sergio Onzari prefers content to packaging, travel to office life, and ultimately wants the world to know that storytelling is what dictates every step of his life. Having started in an advertising agency in Buenos Aires, the content producer is...
Posted by: Creativepool Editorial
What makes great design? To some, it's a mixture of technique, craft and talent. Others believe more in the process. According to Jose Moreno, founder and creative director of Creanet Design, the secret to great design is in building solid...
Posted by: Creativepool Editorial
Few arts are as delicate and delicious as the one of the food stylist. It's hard not to fall in love with Lola Faura's photography. All it takes is one quick glance at one of her projects on her profile and you instantly want to run for the fridge -...
Posted by: Creativepool Editorial
Is it a bird? Is it a plane? Or is it a creative use of animation, with a serious message behind it? The innovative, animated series ‘The Carton Campaigners’ has hit the mark when it comes to explaining why sustainable packaging is key to...
Posted by: Creativepool Editorial
Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...
Posted by: Creativepool Editorial
Podge is a funny word that could feasibly mean anything to anyone. But if you were born in Manchester, it brings to mind that most British of physical features - the beer belly. Mancunians have always referred to putting on weight as putting on...
Posted by: Creativepool Editorial
What to do when a global pandemic risks to wipe out all the Pride celebrations (and, indeed, it almost does)? You ask for help to one of the best inventions of the decade: AR filters. Artists in the LGBTQ+ community and beyond have been using AR...
Posted by: Creativepool Editorial
What makes a great leader? Some believe leadership is about having the best ideas, but we've already busted that myth. CEO of Lucky Generals Katie Lee believes the best leaders guide a team from the centre of a circle, learning just as much from...
Posted by: Creativepool Editorial
Most of the creative professionals we speak with prefer going with the flow when working on a brief. Not Giuseppe Forestieri. Giuseppe is a freelance motion designer and has been one for almost 2 years, after half a decade working full time in...
Posted by: Creativepool Editorial
There is no secret formula to success. But many would say that your biggest achievements will stem from your own creative passion. Passion, Resilience, Determination and Curiosity. These the four magic words freelance composer and musician Johnny...
Posted by: Creativepool Editorial
"Don't learn advertising. Learn people." Associate creative director Augusto Correia has an ardent passion for creativity. You can easily get that from his words, and how vehemently he talks about his craft. Born a musician and grown in advertising,...
Posted by: Creativepool Editorial
We've heard it, we've seen it around - reports of domestic abuse have gone up tremendously during the UK lockdown. The victims are stuck with perpetrators with little to no chance of escaping the loop, a problem which is very much alive as we...
Posted by: Creativepool Editorial
'Keep safe, mate.' I think I’ve heard this more in the past few months than in all the years I spent in London. It feels like a new salute, something you are compelled to say in our email sign-offs or opening lines. I’ve even seen a topic...
Posted by: Antonino Lupo
Tons of emails find their way into our inbox - as it is true in most cases. Amongst all this noise, it is just natural that one or two things may not be exactly relevant for all our needs. And no, we're not just talking about spammy international...
Posted by: Creativepool Editorial
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
The ever-evolving digital landscape, and consumers’ increasingly high expectations from brands to deliver connected digital experiences, have forever changed the way businesses present themselves and communicate with audiences. With...
Posted by: Creativepool Editorial
Cheddar Creative is a creative agency with a difference. They deal in campaigns that are unorthodox, engaging and create innovative user experiences peppered with moments of delight. They deal is creative that is crafted to inspire trust, credibility...
Posted by: Creativepool Editorial
Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...
Posted by: Creativepool Editorial
Paul Hill is a freelance retouching artist originally from East London whose stylish and eye-catching work, which he himself describes as “high end, creative retouching,” has been lighting up Creativepool for some time now. Paul’s...
Posted by: Benjamin Hiorns
At Connect: London this week, Stuart Wilson, creative director at McCann Central, will host a session about deepfake technology and look to take the audience on a journey around the subject. Deepfake is an AI-based technology used to produce or...
Posted by: Ryan Watson
Facebook confirms AR glasses Facebook has confirmed it is working on augmented reality (AR) eyewear technology. Last year, the company submitted a patent application for AR glasses which details using waveguide display with a two-dimensional...
Posted by: Creativepool Editorial
Apple adds new emoji library Global tech giant Apple has introduced more than 70 new emoji designs to its range with the new iOS 12.1 update. The animated images will be brought to iPhone, iPad, Apple Watch and Mac, including new characters with...
Posted by: Creativepool Editorial
Modern communication technologies have changed working life for marketing professionals. Many moons ago, before the advent of the World Wide Web, the only way to effectively engage with your clients was by setting up lengthy in-person meetings....
Posted by: Prezi
The paper that could bring the bee population back from the brink A glucose-rich paper touted as an “energy drink for bees” could help prevent the endangered insects dying of exhaustion as they search for flowers. The aptly named...
Posted by: Creativepool Editorial
