Displaying 1 - 36 of 8053 results
Doner recently unveiled a brand new (and very colourful) integrated campaign for Alfa Romeo. The “Made of Red” campaign strives to encapsulate the passion and attitude evoked by the colour red, a colour which is so integral to the Italian luxury...
Posted by: Creativepool Editorial
Publicis Kaplan Thaler has been named as the lead creative agency for the American seafood restaurant chain, Red Lobster, two months after its account was put into review following a departure from parent company, Darden. Media for the brand is...
Posted by: Benjamin Hiorns
Fitness First is the world's largest privately owned health club group with over 540 clubs worldwide and over 1 million members in 21 countries. In London alone there are over 40 clubs, each stocked with state-of-the art gym equipment, and staffed by...
Posted by: Creativepool Editorial
UK businesses have been warned to look out for ten red flags when engaging with a digital marketing consultancy, such as guaranteed results, lack of transparency, a focus on vanity metrics and more. Despite current economic challenges, the first...
Posted by: outbloom
Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...
Posted by: Creativepool Editorial
You may have heard some horror stories from around the industry about bad client-freelancer relationships and how disastrous they were for both parties. Clients paying late or not paying at all, sending back work which they’d previously signed...
Posted by: Antonino Lupo
Soho based advertising agency The Red Brick Road, will unveil an eight-week, televised campaign for flagship digestif liqueur and global brand Jagermeister next week, during the friendly football match between England and Denmark on ITV1 on the 5th...
Posted by: Benjamin Hiorns
Sagmeister & Walsh - Milly Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print,...
Posted by: Creativepool Editorial
Crispin Finn aka Anna Fidalgo and Roger Kelly, are a London based duo obsessed with creating beautiful bits of design, illustration and typography in red, white and blue. Check out thier iconic cocktail screenprints...we're obsessed. So first off,...
Posted by: Kate Lewin
With the hustle of the growing gig economy, freelancing has become the go-to avenue for many professionals. It’s that enticing dance between work-life balance and chasing one's passion. But every dance has its missteps, and freelancing is no...
Posted by: Benjamin Hiorns
Getting young children to brush their teeth can be a monumentally challenging task for parents. To make the process that much easier, Colgate have launched Colgate Smiles, a range of toothpastes specifically designed for children. To promote these...
Posted by: Benjamin Hiorns
Politics and marketing have never been so closely entwined in an age of 24-hour news and false facts. But after three years of Brexit burnout, the marketing teams behind the parties fighting in today’s historic general election have never had a...
Posted by: Benjamin Hiorns
For someone who now has one of his pictures hanging on a wall in the White House, thanks to a much publicised Cameron/Obama gift exchange, Ben Eine appears remarkably unphased by being catapulted into the limelight '“ even though the mass media...
Posted by: Creativepool
Brothers and Sisters - Sunny Sunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
Posted by: Creativepool Editorial
British supermodel and actress Lily Cole has launched a creative campaign, developed by FCB Inferno, for Project Literacy, at the Houses of Parliament. The Alphabet of Illiteracy project was established by FTSE 100 learning company, Pearson, to make...
Posted by: Creativepool Editorial
Starting out in the creative industry can be hard for anyone, and you should be prepared to feel as though you are doing more work than the MD or CEO. The basics are easy, arrive first or go home last (whichever is noticed), and pretty much be...
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St Patrick's Day activations are actually a little thin on the ground this year, but one that caught my eye (perhaps due in no small part to my personal fondness of the brand) was Jameson Whiskey, who are celebrating the launch of their very...
Posted by: Benjamin Hiorns
TBWA\Chiat\Day – Kenwood Vineyards TBWA\Chiat\Day has been named agency of record for Kenwood Vineyards, a brand that was acquired by wine & spirits leader Pernod Ricard USA last year. The agency was appointed to help lead a re-launch of the brand...
Posted by: Creativepool Editorial
Whilst Comic Relief might be built around the BBC marathon, which takes place tonight (Friday, March 24) on BBC One (and features the much-discussed Love Actually sequel), there is so much more behind the charity event that often gets overlooked,...
Posted by: Benjamin Hiorns
How do you design for designers? This is the story of how a design studio, rebranded a design-focused PR agency and got it right. Going on a rebrand journey can be anxiety inducing for anyone. None more so than for a PR agency working in...
Posted by: Red Setter
Colour psychology is defined as the study of hues as a determinant of human behaviour. In simpler terms, colours can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects...
Posted by: Creativepool Editorial
Ragged Edge - Whirli New toy subscription brand Whirli has been created to show that life’s more fun when we share. From strategy and naming, through to identity and launch, branding agency Ragged Edge worked with entrepreneur Nigel Phan to...
Posted by: Creativepool Editorial
The London-based media management company Red Bee Media, which was recently acquired by the Swedish communications firm Ericsson, has been incredibly busy this Christmas season, creating a set of ambitious idents for BBC One. The three idents each...
Posted by: Creativepool Editorial
When Transport for London released an infographic highlighting which trains were affected by the rail strike, they’d have been forgiven for thinking most of the discourse around the graphic would be linked to the rail strike itself. However,...
Posted by: Creativepool Editorial
Gravity Road – D&AD D&AD has appointed the London-based creative agency Gravity Road as its editorial partner for the D&AD Festival and Awards. As D&AD looks to become a broader platform for championing creativity, it will work with Gravity Road...
Posted by: Creativepool Editorial
by Magnus Shaw There is much to like about charity advertising. Freed from the constraints of pack-shots and multi-buys, agencies have the chance to show off their creative chops and tell real human stories - often quite brilliantly. One only has to...
Posted by: Creativepool
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
Kenyon Weston - The Coca-Cola Company (Diet Coke) Diet Coke has been rebranded and given a bold new can design, which follows the drink suffering a drop in sales in the last year. The new look comes alongside a host of new flavours, which The...
Posted by: Creativepool Editorial
Publicis - Diesel Diesel, the legendary fashion brand part of the OTB group, has appointed Publicis Italia, the agency led by Bruno Bertelli, Global Chief Creative Officer of Publicis WW, to handle its global creative and strategy account. The...
Posted by: Creativepool Editorial
Carrot - Netflix Streaming giant Netflix has partnered with creative agency Carrot and a California cannabis dispensary, to produce weed themed around several of its TV series. The marijuana, which was produced in limited-edition packaging and went...
Posted by: Creativepool Editorial
O Street - Last.fm O Street has given music platform and recommendation service Last.fm a new look, with the aim of making its content more distinctive and recognisable. The brand refresh comprises an image treatment inspired by sound waves, which...
Posted by: Creativepool Editorial
The Partners Brand consultancy The Partners, has appointed award-winning creative director Peter Henshaw as leader of creative for the agency’s Health Team. Peter will lead global relationships with Novo Nordisk, AstraZeneca, The International...
Posted by: Creativepool Editorial
LG take a Quantum leap LG has taken another step in the 4K wars with their new “Quantum Dot” TV, which they are expected to debut at CES 2015. The new QD-equipped set is said to offer a wider colour palette and improved saturation than...
Posted by: Creativepool Editorial
The Design Council’s refreshed visual identity launched with sustainability and accessibility at its heart. As the UK’s national strategic advisors for design, the Design Council aims to open a conversation around graphic design...
Posted by: Creativepool Editorial
It’s been 115 years since Theodor Tobler created what’s become the infamous triangular-shaped chocolate bar with matching packaging. Combining his name and torrone, the Italian word for nougat, Toblerone has become one of the most...
Posted by: Creativepool Editorial
In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...
Posted by: Alan
