Displaying 793 - 828 of 1170 results

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Leaders

Action over virtue: looking beyond purpose

It appears that only an incredibly small portion of Fortune 500 companies believe that they should focus on making profit and their actions, rather than social goals. Of course this is far from being negative. Such shift in perception heralds an era...

Posted by: Creativepool Editorial
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Industry

Going Over the Spoon with Robot Food | #BehindTheIdea

This may be the most colourful and lovely identity you'll see today. Once known as Freaks of Nature, dairy-free dessert range Over the Spoon has recently relaunched with a new identity by strategic branding agency Robot Food - and we're loving the...

Posted by: Creativepool Editorial
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Leaders

How Dynamic Advertising can help fight ad fatigue

Context, context, context. As the cookieless future approaches, we will hear more about context and contextual advertising, be it location-based or else. In an ever-shifting brandscape triggered by the pandemic, the need for increased...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2021 Winners Announced

Chelsea Pictures is awarded our first ever Grand Prix with #Wombstories The Annual 2021 winners have been selected, showcasing the ‘most’ people and companies who have achieved creative excellence in the past year. Now in its sixth...

Posted by: Creativepool Editorial
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Workshop

The Curious Commutes of Hendrick's Gin and Space | #BehindTheIdea

Have you ever found yourself in a gravity-defying bus stop, with upside-down bottles, roses and Victorian surrealism? Thanks to Space and their work for Hendrick's Gin in selected UK locations, you just might soon. As restrictions begin to relax,...

Posted by: Creativepool Editorial
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Inspiration

3 beautiful and inspiring trends for the future of animation

As technology progresses, the beautiful craft of animation becomes more and more advanced. We have now reached a level of detail close to photorealism, with Disney and Pixar leading the way in terms of production value in feature films. Raya and the...

Posted by: Antonino Lupo
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Inspiration

Top 25 most inspiring creative inventions and products of all time

When you look at the history of product design and the greatest innovations of all time, it’s hard to ignore how a large amount of incredibly amazing inventions have all started popping up rather recently. The golden age of innovation and...

Posted by: Antonino Lupo
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Leaders

Legends of Advertising: Sir Martin Sorrell

Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...

Posted by: Antonino Lupo
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Industry

The Flying Stars of Sierra Leone | #BehindTheIdea

As the UEFA Euro 2020 captures the headlines across Europe (with much regret across England), the time is now to celebrate a different group of footballers: the amputees from the Salone Flying Stars. The Sierra Leone Civil War killed over 50,000...

Posted by: Creativepool Editorial
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Industry

How HarrimanSteel invited the industry to "fly its flag" - #BehindTheIdea

To say that 2020 was a year of tumult is easily an understatement. With lockdowns, BLM protests and increasing awareness about climate change, it truly was an incredible start of the decade and one during which brands learned how to embrace purpose...

Posted by: Creativepool Editorial
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Inspiration

Riding on a dream with Anastasia Beltyukova - #AnnualSpotlight

We can't help but love everything that Anastasia Beltyukova (aka Tribambuka) creates for the world to see. With a beautiful dreamlike style and wondrous little creatures populating her art, Anastasia is an incredibly talented illustrator with true...

Posted by: Creativepool Editorial
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Leaders

How a pandemic changes brand perceptions

There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...

Posted by: Creativepool Editorial
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Inspiration

What hides behind the camera? - #MemberSpotlight

Matthew Huntley lives and breathes film. You can say that of many directors, but for few it is as true as with him. Constantly looking for inspiration, endlessly focused and with a specialism in documentaries, Matt is a prolific director/filmmaker...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a Freelance Writer?

A guide to writing rates, with tips and advice on how to price your freelance services Writers are masters of words, weavers of stories and often incredible storytelling enthusiasts. When writing freelance and online, structure is their best friend,...

Posted by: Antonino Lupo
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Inspiration

The multicolour travels of an Art Director - #MemberSpotlight

From Cape Town to London, Illustrator & Art Director Justin Poulter has never given up on his ambitions and dreams of becoming an established artist in the creative industry. Some designers find inspiration by being exposed to a number of creative...

Posted by: Creativepool Editorial
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Inspiration

From Russia with Heart, Soul and Ambition - #MemberSpotlight

Freelance Illustrator Anna Lyubimova certainly knows what it means to find your own way in a crowded industry. Born and raised in a country where creativity is still somewhat undervalued, Anna found her place as an illustrator with an amazing style,...

Posted by: Creativepool Editorial
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Features

Facebook’s business model is in danger

Facebook made it quite clear that the company isn’t fine with Apple allowing users to opt out of personalised ad tracking with iOS 14. Of course, that shouldn’t come as a surprise to anybody. Some context first: Apple has officially...

Posted by: Antonino Lupo
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Features

Are Immersive Technologies the Future?

If we go back to the heyday of Architecture, the only tool an individual was armed with to create what a building could look like was a pencil and a lot of paper. Now we fast forward in time and these tools have evolved into more convenient computers...

Posted by: mustard viz
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Features

Have you seen the latest anti-gay petition?

What have we learned from this LGBT+ History Month? It just so happens that Cadbury decides to release a brilliant ad, called Golden Goobilee, where the brand showcases several ways of enjoying their gooey and delicious Creme Eggs. It just so...

Posted by: Antonino Lupo
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Inspiration

The worst LGBTQ+ campaigns, ads and initiatives

The most uninspired and offensive campaigns ever created for the LGBTQ+ community. It is always great to see a brand showing support towards the LGBTQ+ community. Representation in the creative industry is certainly on the rise, though there are...

Posted by: Antonino Lupo

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