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Displaying 73 - 108 of 581 results

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Leaders

A creative new way to fight travel costs

Annual Travelcards are a great deal for people working in London, the problem is unless you work for a mega-big corporation, they are too expensive for most. That is until we found the CommuterClub. With many things in life, paying in a lump sum...

Posted by: CommuterClub
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Leaders

Arsene Wenger and John Terry, new voices for the Underground

As part of “London Poppy Day,” commuters will be hearing the voices of Arsenal manager Arsene Wenger and Chelsea captain John Terry on the London Underground today, filling in for the generic announcers. In aid of the Royal British...

Posted by: Benjamin Hiorns
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Leaders

Unlucky for some. How 2013 let me down.

For all its joys and thrills, fun and frolics, 2013 still managed to deposit a substantial quantity of manure into our desperate existence. So, as 2014 crashes unbidden into our lives, let us exorcise the demons which threatened to engulf us this...

Posted by: Magnus Shaw
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Features

The shape of things to come. Highly (in)accurate predictions for 2013.

by Magnus Shaw. Very little is certain in this life, but the mad rush of predictions for the year ahead is a rock on which we can depend in the awkward gap between Christmas and New Year. Unfortunately, most of them will be wildly inaccurate - with...

Posted by: Creativepool
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Features

Natalie Nicklin

- View Natalie's Creativepool profile here Twitter: @natnicklin Facebook: facebook.com/NatNicklinArt Website: www.natnicklin.co.uk "Natalie Nicklin utilizes a wide range of processes within her work; from found images and photography to modern...

Posted by: Creativepool
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Leaders

Snap decision - why Facebook bought Instagram

Last Sunday Facebook surprised the world. Without waiting for their market flotation later this week - and like a big shot investment banker casually ordering the 1900 Cristal Brut - the social network laid down $1b in cash and stock to acquire...

Posted by: Creativepool
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Features

On the ridiculous ...

As things currently stand, wealthy business men are far more likely to face a mob brandishing flaming torches than the accolade 'national treasure'. Even Alan Sugar is, at best, a rather grouchy figure of fun. But if there's one glaring exception,...

Posted by: Creativepool
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Features

Fulfilment failure - the best way to waste a budget.

What's the best way to waste an advertising budget? Perhaps hiring Wayne Rooney would do the trick. Maybe booking loads of space in the breaks in '72 Degrees North' would squander that cash pretty effectively. How about a 48 sheet poster campaign at...

Posted by: Creativepool
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Features

Stop me if you've heard this one ...

As a thrusting, upwardly-mobile creative professional, I'm sure you have many an anecdote primed and loaded for those moments when an Islington dinner party conversation sags a bit. After all, good creative work always tells a compelling story...

Posted by: Creativepool
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Features

How to start your own fashion label: by the founder of Oops!

Over the coming weeks I am going to sniff out some exciting creative entrepreneurs who will hopefully give you a little hope and encouragement if you are in the process of setting up your own business. I used to go to University down in Brighton and...

Posted by: Creativepool
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Features

Sustainable Packaging: How to Do It Right #SustainabilityMonth

How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...

Posted by: Benjamin Hiorns
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Features

A (mercifully) pun-free roundup of the best Easter 2024 campaigns

Easter is rarely held in the same regard as Christmas or even Halloween (unless you’re a confectioner, of course) but the iconography of the season is ripe for creativity. Easter ads campaigns of the past few years have seen everything from...

Posted by: Benjamin Hiorns
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Inspiration

Rebranding "God's waiting room" #BehindTheBrand

Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...

Posted by: Creativepool Editorial
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Inspiration

Setting the juice loose #BehindTheIdea

Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London have launched another bold and playful OOH campaign to remind the nation...

Posted by: Creativepool Editorial
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Inspiration

Are Brand Mascots Still Relevant in 2024? #BrandMonth

When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...

Posted by: Benjamin Hiorns
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Inspiration

KOTEX tackle taboo-breaking design in menstrual health #BehindTheBrand

Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...

Posted by: Creativepool Editorial
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Leaders

Whisking up a storm with Amy Still #GettingToKnow

Amy Still is Founder & CEO at Whisk. With over 15 years of experience in digital and social-first advertising, she’s witnessed the shift from mass broadcast platforms to niche community-driven spaces, where people seek more authentic and...

Posted by: Creativepool Editorial
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Inspiration

The Transmedia Opportunity for Games

Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...

Posted by: Teodora Miscov
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Workshop

What the UKs favourite ads of 2023 say about adland in 2024

They say the best way to figure out where you’re going is to look back at where you’ve been, and the last 12 months have been anything but boring so there’s certainly a lot of ground to cover. Of course, I spent most of December...

Posted by: Benjamin Hiorns
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Features

The Taylor Swift AI Scandal and the Bleak Implications of Deepfakes

Of all the fresh horrors wrought by AI in recent years, few chill the blood quite like the concept of the ‘deepfake’. If the term still means nothing to you then allow me to ruin your day - in essence, it’s the concept of creating...

Posted by: Benjamin Hiorns
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Industry

#MemberSpotlight on Creative Director Marc Posch

How did you get into the industry? Design has always held a strong allure for me. Early on, I recognized its magical potential as a craft that profoundly influences people's perceptions of products and services. I found this to be very powerful, and...

Posted by: Creativepool Editorial
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Features

Is Dolby Atmos the Future of Sonic Branding?

Sonic branding. It’s something all creatives are familiar with, and something we can certainly appreciate the importance of. We’re all aware of how great sound can make or break a product, but something rarely talked about is how much of...

Posted by: Creativepool Editorial
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Inspiration

The Definitive Game Art Outsourcing Guide 2023

Game art outsourcing is an efficient way to flexibly increase the size and skills of your game development team. However, it’s a decision not to be taken lightly. Finding a partner who is both reliable and passionate about your game is essential...

Posted by: MLC (Magna Ludum Creatives)
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Inspiration

When Branding, Politics & Capitalism Collide

We live in a dangerously divided world where politics, branding, and capitalism continue to collide. Fueled by social media’s immediacy, vast reach, and influence, and a society stoked by activism, we’ve never been more socially...

Posted by: Lysle Wickersham
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Features

Halloween Campaign Roundup 2023 #HolidaysMonth

I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...

Posted by: Benjamin Hiorns
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Industry

Understanding the Importance of Brand Guidelines

Getting Cozy with Brand Guidelines Hey there, design enthusiasts! Today, I'm diving into the wonderful world of brand guidelines - those nifty documents that make sure a brand stays true to itself, even when it's playing in different design...

Posted by: Peter Stylianou

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