Displaying 1 - 36 of 3413 results
Towards the end of last week, Ogilvy Public Relations announced a pro-bono partnership with the “Women in Public Service Project” (WPSP), which is run by the Wilson Centre in Washington D.C. Ogilvy will be bringing their brightest talents...
Posted by: Benjamin Hiorns
There are few icons as iconic as Mickey Mouse. This is a cartoon figure that catalysed the birth of an entertainment empire, one that recently celebrated it’s 100th anniversary and continues to set the standard when it comes to mainstream...
Posted by: Benjamin Hiorns
For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...
Posted by: Creativepool Editorial
I’m going to shuffle out on limb here, and take a moment to ask when exactly we decided everything - from a reception lobby to an exhibition to any old corner of a field at an outdoor event - needed to be an ‘immersive...
Posted by: Richard
In the last century, we've gone from telling stories using shadows, to the magic lantern projection, to full-colour motion pictures in perfect clarity. Today, we're able to film the same scene repeatedly without the worry of unpredictable weather...
Posted by: Creativepool Editorial
Just how far does the apple fall from the tree? Does Sibling rivalry multiply in the face of fame? Barnaby Slater interviews family members of famous figures in new podcast series Almost Famous. You probably haven’t heard of Barnaby Slater....
Posted by: Tag Collective Arts
Pritam Biswas, of The Commas, is the artist behind the design of Speechless, a pocket-guide to public speaking and effective communication that was launched last year. If you work in the creative industries and have ever been at a loss for words...
Posted by: Creativepool Editorial
The closing event in the celebration of 100 years of Advertising - joint Government Communication Services and IPA (England and Scotland) Jan 2018. Chair - James Pais, IPA Scotland Chair & Creative Services Director, Frame Speakers & Panel...
Posted by: Becky
Just 20% of UK news audiences feel confident that the news they are reading is real and 70% want social media companies to take more responsibility for tackling fake news, research conducted for the7stars, the UK’s largest independent media...
Posted by: Creativepool Editorial
According to a 2013 UNICEF study, 15 out of every 100 teenage girls in Peru under 16 are mothers, and the average age for first sexual activity is between 15 and 17 years old in urban areas; in rural areas the age drops to 10-14 years of age. To...
Posted by: Creativepool Editorial
J. Walter Thompson London creatives have been travelling the country to domestic violence problem areas plugging in a Wi-Fi router which instead of offering internet connection delivers the unsuspecting public an apparent Facetime call with a woman...
Posted by: Creativepool Editorial
Halloween has now been and gone, which means it's officially time for adland to unleash the Christmas campaigns. First out to bat are supermarket giants Tesco, who have launched the first phase of an innovative new campaign in Ireland called...
Posted by: Creativepool Editorial
A new app that tells parents and children how much sugar is in the food they eat has been launched by Public Health England (PHE) in a bid to combat obesity and encourage families to lead a healthier lifestyle. The new free Sugar Smart app forms part...
Posted by: Creativepool Editorial
Last month, we reported on a unique and eye-opening stunt created by J. Walter Thompson and Global children’s charity Plan UK with the help of the Happn dating app, which saw the charity take over the app for a day to underline a serious message to...
Posted by: Creativepool Editorial
We have partnered with a pioneering public art project that will be shaking up the confines of the traditional gallery model. Space Explorer is a next generation art platform designed to inspire exploration within the city via a mobile app that will...
Posted by: Creativepool Editorial
Final designs for the ambitious new Crossrail Station at Canary Wharf have been emerging for a while now, and they now include the addition of a lush roof garden, which opened to the general public over the bank holiday weekend. The garden is a...
Posted by: Creativepool Editorial
The King's Cross area of central London is currently in the midst of an incredible redevelopment that is seeing the area known for heavy industrial use for over 150 years being transformed into a vibrant new city quarter with new homes, shopping,...
Posted by: Benjamin Hiorns
The Ad Council, North America's largest PSA producer, announced yesterday at its 61st Annual Public Service Award Dinner, which is to be hosted by comedian and satirist Stephen Colbert, will be honouring FedEx chairman and CEO, Frederick W. Smith....
Posted by: Benjamin Hiorns
As part of its ongoing 'Unbelievable' campaign for Pepsi Max, AMV BBDO, OMD UK and Talon Outdoor recently took to the streets of London to surprise the locals with aliens, robots, tigers and more besides. PepsiCo rigged a London bus stop with...
Posted by: Benjamin Hiorns
by Magnus Shaw When I was a kid, homosexuality bemused and troubled us. I went to a public school and, despite the stereotypes, any boy even hinting at same sex attraction would be inviting ridicule or worse. That's how stupid we were. Now in...
Posted by: Creativepool
We live in a dangerously divided world where politics, branding, and capitalism continue to collide. Fueled by social media’s immediacy, vast reach, and influence, and a society stoked by activism, we’ve never been more socially...
Posted by: Lysle Wickersham
Businesses fade, brands endure; author Andréa Albright argues that while businesses may fade into obscurity, brands possess the remarkable ability to endure indefinitely. This compelling premise challenges the traditional mindset surrounding...
Posted by: Creativepool Editorial
Hill+Knowlton Strategies is a global public relations consulting company, with over 80 offices in more than 40 countries that aims to “deliver deep sector knowledge and public relations expertise to solve complex communications...
Posted by: Creativepool Editorial
In recent years, the issue of climate change has been at the forefront of many minds, particularly in creative circles. Even in a landscape where applying for B Corp status seems to be among the primary concerns of many brands, there are countless...
Posted by: Benjamin Hiorns
Marketing and advertising are two essential components of any successful business. However, while they are often used interchangeably, there are significant differences between the two terms in terms of application and intent. Here, I’ll be...
Posted by: Benjamin Hiorns
There is a lot of competition in the advertising industry. If you want to make a living as a marketing professional, whether as a graphic designer, copywriter, creative director, or something else entirely, you'll need a lot of practice, natural...
Posted by: Creativepool Partner
Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...
Posted by: Creativepool Editorial
For all intents and purposes, your PR agency is your public face to the working world, at least in a B2B sense. It’s the middle ground between you and the wider world and it exists to contextualise and communicate your successes and your...
Posted by: Creativepool Editorial
Creativity is a wonderful and very personal thing, but it can also cultivate chaos if it’s not properly guided by the right pair of hands. Those hands often belong to the art director. This is the part of the team that guides the creatives and...
Posted by: Creativepool Editorial
Up till now, Artificial Intelligence (AI) within the world of marketing has largely been centred around using algorithms to make decisions or analyse data. Now, however, we are seeing real breakthroughs in AI successfully performing jobs that humans...
Posted by: Creativepool Editorial
The current media landscape has permanently changed because of the pandemic. People are shopping, consuming, listening and conversing differently. Interactions online are more important than ever and play a key role in how we make sense of the world....
Posted by: Creativepool Editorial
Events always have been and always will be an incredibly important part of the creative industries and Events Designers are the ones working behind the scenes to bring events to life. If you’ve ever found yourself at an event where you were...
Posted by: Creativepool
As the Principal and Chief Communications Officer at The Darnell Works Agency, Roger Darnell is a patreon of creativity and a great supporter of all the authors and artists in the industry. His experience in communications and public relations was...
Posted by: Creativepool Editorial
Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...
Posted by: Antonino Lupo
So 2020 was the year in which we saw brands moving increasingly closer to their consumers, in an attempt to show an understanding and humanity in the wake of the Coronavirus crisis. However, this was but the culmination of a long path which global...
Posted by: Creativepool Editorial
We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...
Posted by: Creativepool Editorial