Displaying 1 - 36 of 3480 results
The creatives industries are often seen as a young person’s game, where fresh ideas and innovative approaches are valued over experience and wisdom. However, this perception overlooks the benefits of having a diverse range of ages in production...
Posted by: Benjamin Hiorns
It's always fascinating to step behind a camera and look at how things are actually made. This is especially true when you encounter a team like G6 MoCo. With Hollywood-level production and specialised in high-speed motion control, tracking vehicle...
Posted by: Creativepool Editorial
One of the strongest aspects of the Creativepool community is without a doubt its incredible diversity; all kinds of agencies and creative services providers come together in one single space, a testimony to the power of creativity and the beauty of...
Posted by: Creativepool Editorial
When Covid-19 hit, production (even more than most) was brought down to its knees and forced to adapt or die. Be it with a pivot to remote filming or animation, there was a strong push towards new and fresh ways to do production - and companies such...
Posted by: Creativepool Editorial
Some will remember a very specific time in the history of cinema, a time when certain crews were reduced to a bare minimum and all that mattered was the artistic expression, the idea behind film itself. I am certainly too young to remember a time...
Posted by: Antonino Lupo
The streaming services market is flourishing, with many established entertainment brands now rushing to create their own platforms, such as HBO Max and NBC’s Peacock. Having failed to capitalise on a sector that’s been dominated by...
Posted by: Creativepool Editorial
Creative Debates is a tonic to the endless one-way talks that are in abundance within our sector. The debates, which took place during the 2016 Cannes Lions festival, will tackle some of the most difficult questions and topics being faced by our...
Posted by: Creativepool
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
Be The Fox is a production agency who works with Samsung, Huggies and Bulldog. Diana Ellis-Hill, ex BBC, who now is Co-Founder and Director at Be The Fox, is passionate about creative that challenge stereotypes, empowerment for women and offer real...
Posted by: Creativepool Editorial
When you look at the history of post-production studio NAT Global Creative Services, the company is actually quite young. Founded in 2015 in Beijing by Ashwin Agrawal and Natasha Shetye, NGCS has grown quite organically since then, starting...
Posted by: Creativepool Editorial
The advertising clutter is real. According to research from the industry and beyond, consumers are exposed to an average of 8,000 ads every single day and all of these aim to sell products en masse, creating more problems than the ones they claim to...
Posted by: Creativepool Editorial
2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...
Posted by: Creativepool
Synima is a global video production company that’s spent the last two decades “giving voice to the world's leading brands, ensuring they cut through the noise to tell the stories that matter.” Their founder, Quint Boa, is a...
Posted by: Creativepool Editorial
This week we spoke to Anima Instanbul, to discuss the challenges and opportunities associated with being a production studio based outside of the European and US creative bubble. How was your company formed, and where are you based? Anima was...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? My role as Director/Head of Production at Solarflare is very varied, so as cliche as it sounds no two days are the same. That said, I typically search for inspiration each...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I would say my main role is a cross between Mother Hen and judge - I support, listen, advise and in the end make a decision if one is needed from me. A typical day depends on...
Posted by: Creativepool Editorial
AI fever has swept the world over the past year, and businesses are scrambling to figure out how best they can take advantage of it to improve efficiency and profits, so it’s interesting to see how artificial intelligence interprets some of the...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? It’s early days as I’ve only just started working at Girl&Bear so at the moment I’m mostly watching, learning and understanding. A typical day in my role usually...
Posted by: Creativepool Editorial
No, this isn’t an article for Tinder. It is, however, important to think about whether you’d swipe right on a relationship with your creative or production colleagues. How much time do you dedicate to thinking about your working...
Posted by: We Are Amnet
As I reflect on the recent changes in the fashion industry, I am compelled to write about an issue that has been on my mind for quite some time: Why do holding companies “hate” female creative directors? The idea first occurred to me...
Posted by: Maksimilian Kallhed
SIREN are a small team of experienced and award winning producers & music supervisors who love music and are based in Central London. They collaborate with a global network of extremely talented composers and producers and our goal is to answer your...
Posted by: Creativepool Editorial
It takes literal seconds for a potential customer to form an opinion of your brand and opinions that are already formed can be almost impossible to change. That’s why advertising remains such a valuable tool and, while what you have to say (the...
Posted by: Creativepool Editorial
For this week’s member spotlight, we turn our focus to Alan Parry, a “a post-production nerd turned video production swiss army knife.” He freelances under the name Velvet Pig and specialises as an editor and motion graphics...
Posted by: Creativepool Editorial
Every week, we seek to shine our member spotlight on some of the most talented and perhaps undercooked creative individuals that make up our extensive Creativepool roster. But this week, we decided to shine our spotlight not on an individual but on...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? To answer a question...
Posted by: Creativepool Editorial
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool Editorial
A few months ago, and sort of by accident, I coined the phrase ‘Make to Treasure’. It was in the process of writing our first update on sustainable production at the end of a steep learning curve of a year. A year we’d started out...
Posted by: Heather Golding
Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...
Posted by: Imagination
It had been a while since Saddington Baynes last entered The Annual, but 2020 was the year in which they showed all their prowess in the field. Last year, the team was able to secure a Silver in the 3D category for their Marie Boutteçon project,...
Posted by: Creativepool Editorial
The potential of neuroscience and neurocreativity is endless. This project by Saddington Baynes demonstrates that and much more. Assisting with a global agency pitch, Saddington Baynes employed its Engagement Insight tool to generate measurable...
Posted by: Creativepool Editorial
Ever wondered who makes all those beautiful buildings and sets you see in films, TV shows and on stage? That would be the careful, precise and beautifully creative job of a Production Designer. Hakan Yoruk has been designing sets for six years, and...
Posted by: Creativepool Editorial
"You’ll know you’re on the right path when you realise that no matter how better you get, you’ll always criticise yourself." We've had way too many occasions to talk about the impostor syndrome and why you shouldn't believe it. And...
Posted by: Creativepool Editorial
Tons of emails find their way into our inbox - as it is true in most cases. Amongst all this noise, it is just natural that one or two things may not be exactly relevant for all our needs. And no, we're not just talking about spammy international...
Posted by: Creativepool Editorial
AKQA has invited the top 10 construction equipment companies of the world to adopt its new open source software to protect nature reserves from destruction. Despite their protective status, one third of the areas are under threat from human...
Posted by: AKQA
With only days to go before the eighth-season of Game of Thrones, we’re having a hard time staying out of a medieval mindset. And since we quickly realised that trying to quell our excitement over the return of all our heroes (and villains)...
Posted by: Shutterstock
The growth of video on social media has contributed to a need for cheaper, faster branded content, according to a marketing executive at Toronto-based Shutterstock Custom. Paul Cowan, VP of enterprise and SMB marketing, believes the introduction of...
Posted by: Ryan Watson