Displaying 37 - 72 of 6330 results
With over 39 years' experience, Peter Knapp, Group Chairman at Landor & Fitch, has an exceptional breadth and depth of industry knowledge. He works with the global executive team to establish Landor & Fitch's creative vision and deliver a truly...
Posted by: Creativepool Editorial
The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health. Recently, women’s health brand...
Posted by: Creativepool Editorial
How often have you found yourself being briefed ‘we want an attention-grabbing ad’? Clearly, advertisers want to catch the consumer’s attention, but surely they want to do more than just grab it? Just because an ad is seen, it...
Posted by: Creativepool Editorial
Have we entered metaverse-mania in the world of marketing? Brands are unveiling immersive experiences, ranging from gaming to pure advertising. Meanwhile, a range of platforms - Meta, Roblox, Microsoft, NVIDIA and Matterport among others - present...
Posted by: Creativepool Editorial
There’s an adage in online media that you’ve probably all heard a thousand times before - “content is king.” But the thing is, content without context is just words and pictures. If content is king then context is...
Posted by: Benjamin Hiorns
Advertising Week Europe recently returned to London’s Picturehouse Central, the event’s first in person gathering for two years. LEAP’s Head of Group Marketing and Business Development Joanne Merecido attended the inspiring...
Posted by: LEAP
We don’t live in a perfect world. If we did then we wouldn’t currently be watching one nation committing unprovoked atrocities against another. But one area that we are starting to see in more black and white terms is the...
Posted by: Benjamin Hiorns
Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...
Posted by: Creativepool Editorial
Never did I once think that in my lifetime we’d be seeing war in Europe and never did I think we’d see a historical figure in our midst that echoed the pure despotic evil of Adolf Hitler. But here we are, two weeks into a completely...
Posted by: Benjamin Hiorns
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads - and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online...
Posted by: Creativepool Editorial
For some curious reason, we humans tend to get excited with novelty pretty quickly. We struggle to see past the innovation, and the most progressive of us (a lot of creative people are, to be fair) get carried away with some doomsday comments aimed...
Posted by: Antonino Lupo
Have you scrolled through the Discover page on TikTok lately? Interesting and inspiring trends for sure - but as we know, TikTok only ever works well with very short content. Instagram and other social platforms have all followed the same route,...
Posted by: Creativepool Editorial
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
As technology progresses, the beautiful craft of animation becomes more and more advanced. We have now reached a level of detail close to photorealism, with Disney and Pixar leading the way in terms of production value in feature films. Raya and the...
Posted by: Antonino Lupo
There is a common and shared belief amongst the top freelancers in the industry: a great career in design starts when you are able to say “No”. Once you’re past the initial hurdle of having to scramble for clients and projects, you...
Posted by: Antonino Lupo
Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...
Posted by: Antonino Lupo
The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...
Posted by: Creativepool Editorial
The latest ONS figures show GDP shrank by 9.9% in 2020, the biggest decline since 1709. While the statistics are shocking, they’re not wholly surprising given the scale and severity of the pandemic’s effect on the global economy. The...
Posted by: Creativepool
Matthew Huntley lives and breathes film. You can say that of many directors, but for few it is as true as with him. Constantly looking for inspiration, endlessly focused and with a specialism in documentaries, Matt is a prolific director/filmmaker...
Posted by: Creativepool Editorial
It was just a few months ago, in February, that the AF&PA (American Forest & Paper Association) released a comprehensive research document in which it surveyed a number of paper mills around the US, offering then some guidelines on how to make more...
Posted by: Antonino Lupo
With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...
Posted by: Creativepool Editorial
We’ve seen a number of different social channels arrive to much fanfare in recent years. Some we forget fairly quickly (remember Vero?) and others we just can’t escape. TikTok is definitely one that looks here to stay, but what’s it...
Posted by: Red Setter
After a quick chat and after reviewing the conversation below, we can see why Tony Hitchin was asked to take on the role as General Manager of Pro Carton. Tony believes that no marketing plan should be small, for there is no small plan able to...
Posted by: Creativepool Editorial
Christmas crackers are the prime symbol of festivityat every Christmas table celebration. And you certainly can't reject a good bottle of gin in full-on winter. What do you get when you mix the two? After a year like no other, and to ensure...
Posted by: Creativepool Editorial
How do you make an ad for a demographic that quite famously hates ads? Looking at what Grey London did for Pringles might set you off on the right track. If you've been around Twitch at all lately, you will have seen the new zombie sensation Frank...
Posted by: Creativepool Editorial
On 24 May 1988, the United Kingdom introduced a nasty little clause, stating that a local authority “ shall not intentionally promote homosexuality or publish material with the intention of promoting homosexuality.” This was just 30 years...
Posted by: Antonino Lupo
Freelancers had an interesting year. Alongside events and production, the freelance industry was the most hit and the one that took some of the hardest blows - especially when certain governments started to ignore their needs. With the wave of...
Posted by: Antonino Lupo
So 2020 was the year in which we saw brands moving increasingly closer to their consumers, in an attempt to show an understanding and humanity in the wake of the Coronavirus crisis. However, this was but the culmination of a long path which global...
Posted by: Creativepool Editorial
Here’s to a colourful year. The year of health panic is hopefully about to end, but it's quite possible that 2021 will still have room for the creative world to reflect on lockdown experiences. If you thought 2020 was quite chaotic in terms of...
Posted by: Antonino Lupo
10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...
Posted by: Antonino Lupo
It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...
Posted by: Creativepool Editorial
To us men, sitting at a desk and sipping hot drinks from our favourite mug, this pandemic sure felt a bit strange. No more taking the Tube to go to work, no more spending huge chunks of our day to commute and so on. So much time saved. Most...
Posted by: Antonino Lupo
"Mistakes have always been my best friend." We've talked at length about how stepping out of your comfort zone is one of the best ways to stimulate creativity. Playing safe isn't always the best option, and it is sometimes necessary to take risks in...
Posted by: Creativepool Editorial
When you are just starting out, you can easily get caught in a storm of passion, ambition and motivation for everything related to your craft. Some people lose that, or become disillusioned with time. You shouldn't. Senior Graphic Designer Stuart...
Posted by: Creativepool Editorial
Jordan Lonsdale has been in the game long enough to live the two, often discussed sides of the same industry: in-house teams and agencies. According to the Wonderhatch account director, there are several misconceptions thrown into the mix when...
Posted by: Creativepool Editorial