Displaying 109 - 144 of 538 results
First off the bat, let me take this opportunity to wish all my fellow Creativepoolers a happy and prosperous new year! 2015 was certainly an exciting one in the tech world, but with a 2016 looking to herald the dawn of mainstream virtual reality, the...
Posted by: Benjamin Hiorns
RKCR/Y&R - BBC One In this imaginative new festive ad for BBC One, an unloved sprout rather aptly named Sprout Boy makes friends with a host of BBC stars including Doctor Who, Luther, Mary Berry and Sherlock. The campaign, which includes a TV trail,...
Posted by: Benjamin Hiorns
Imagine if The Mighty Boosh had violent, unprotected sex with Sesame Street. The resultant offspring probably wouldn't be too far removed from the wonderfully bizarre “Don't Hug Me I'm Scared” series. I first stumbled upon the first...
Posted by: Benjamin Hiorns
Say hello to the 'internet of food’. A new buzz term used to describe the interconnectedness of physical objects that collect and exchange data about food preparation, consumption and exercise. Millennials believe that technology should play...
Posted by: Kate Lewin
There's been a definite resurgence in boutique beer drinking of late thanks in part to the craft beer movement in the US, which has found its way to these shores thanks to ambitious companies such as Brewdog and taking on the notoriously elitist...
Posted by: Creativepool Editorial
Core – RSVP The Australian dating site RSVP has appointed advertising agency Core as its agency of record following a three-way competitive creative pitch. Despite increased competition from free and paid services, more than half of Australians...
Posted by: Creativepool Editorial
Boston-based furniture retailer Bernie & Phyl's has named the New York agency DeVito/Verdi as its agency of record. The award-winning agency was granted a seat at the company's table by Rob Rubin, Bernie & Phyl's president of merchandising and...
Posted by: Benjamin Hiorns
Maxus Partnerships have recently announced a new campaign, known as 'Curry Inspiration' for the Indian food brand Patak's. The brand (which is owned by Associated british Foods), will launch a six figure campaign, running across TV, print, digital,...
Posted by: Benjamin Hiorns
With London hosting more Taylor Swift Eras Tour shows than any other city in the world, bringing 700,000 people across eight dates at Wembley Stadium, and fans expected to boost the London economy by £300million, London-based wine start-up, Nice...
Posted by: Creativepool Editorial
Irish pubs are globally recognized cultural icons and continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved. To help showcase these pubs’ value and importance, Heineken has opened virtual...
Posted by: Creativepool Editorial
BBC Earth is the umbrella brand for BBC Studios natural history and science content. It shares and celebrates the incredible wonders of our universe, taking you on a thrilling journey of discovery - from the smallest creature under the microscope to...
Posted by: Creativepool Editorial
England and Chelsea footballer, Raheem Sterling, and industry icon and music video director, Carly Cussen, recently launched their own creative production agency - Playmaker Films. Sterling and Cussen have a track record of working together to...
Posted by: Creativepool Editorial
This week we spoke to Landor & Fitch Executive Director, Strategy and Innovation, EMEA James Withey and Executive Creative Director Graham Sykes about their transformative rebrand of the Eurotunnel (Channel Tunnel). Having been involved in designing...
Posted by: Creativepool Editorial
How did you get into the industry? I studied and qualified as a Graphic Designer where I worked for many years. During this time, I found a passion for 3D animation which I then self-taught myself and began introducing this into my job and...
Posted by: Creativepool Editorial
For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...
Posted by: Lysle Wickersham
It’s the biggest event of the year. Five billion people are expected to tune in. Legends will be made. Yes, this… is the Advertisers World Cup, where sponsors and non-sponsors compete for attention on a global scale. Brands attempting...
Posted by: Creativepool Editorial
Dan Goman is the founder and CEO of Ateliere Creative Technologies, a pioneering technological force that’s transforming the post-production and OTT industries with ground-breaking innovations, from digital supply chain solutions to unique,...
Posted by: Creativepool Editorial
Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...
Posted by: Creativepool Editorial
3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...
Posted by: Creativepool
If you love kittens and have been around the internet for a while, you know about cryptocurrency and the rise of NFTs. Spelled out as Non-Fungible Tokens, NFTs are a new form of bitcoin that is being discussed extensively in the creative industry and...
Posted by: Antonino Lupo
All young Kiyan Prince wanted was to become a top footballer. His dream was shattered into pieces when a young person took his life with a knife in 2006, leaving unfulfilled ambitions and a family in grief. 15 years later, and thanks to the help of...
Posted by: Creativepool Editorial
As our world continues to shapeshift, some longstanding business and cultural gatherings are inviting us back in person. And still, the trend of innovative online events remains a massive learning opportunity, where access continues to surge. Simply...
Posted by: The Darnell Works Agency
A year ago, this forecast of upcoming events became irrelevant, almost overnight. However, since then, we have all adapted - and now, a sense of rejuvenation is on the rise. Compared with pre-COVID life, we may go less often, stay closer to home, and...
Posted by: The Darnell Works Agency
The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....
Posted by: Creativepool
The popularity of self-teaching and home learning courses has skyrocketed during the Covid pandemic. One consequence has been a huge increase in the number of those looking to take advantage of this trend: the self-anointed ‘gurus’, or...
Posted by: Benjamin Hiorns
Podge is a funny word that could feasibly mean anything to anyone. But if you were born in Manchester, it brings to mind that most British of physical features - the beer belly. Mancunians have always referred to putting on weight as putting on...
Posted by: Creativepool Editorial
Of all the projects I’ve been involved with since my career in design and branding kicked off some twenty years ago, there are few I feel as fondly towards as the Studiocanal cinema ident. I remember the day we received the brief; the rush of...
Posted by: Richard Holman
The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...
Posted by: Creativepool Editorial
It’s been almost a week since Liverpool Football Club's brand received a significant boost when the team beat Premier League rivals Chelsea on penalties to lift the UEFA Super Cup. But what about the event’s own image? Having taken the...
Posted by: Creativepool Editorial
'Come out to play' was the message last weekend as Irish bookmaker Paddy Power put together a team of LGBTQ players and walked alongside a larger than life inflatable dubbed The Game Changer at Pride Brighton. The case video for the stunt (below),...
Posted by: Creativepool Editorial
- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...
Posted by: Creativepool Editorial
By Heather Andrew, UK CEO, Neuro-Insight... With Christmas ad spend set to hit an all-time high, the race is on again to achieve the coveted most memorable ad. Previous years have taught us that the aim of the game with festive spots is emotional...
Posted by: Creativepool Editorial
Taster by Koto London-based design studio Koto has overseen the branding for French food delivery service Taster. The design is typical of the Koto’s minimal style while at the same time jumps out with a bold, colourful and eye-catching...
Posted by: Creativepool Editorial
CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...
Posted by: Creativepool Editorial
SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...
Posted by: Creativepool Editorial
LOVE - Umbro Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. The news broke following an ordeal in which comedian Brett Domino (alter ego of musician and comedian Rob J Madin) and Rich Hall were sent...
Posted by: Creativepool Editorial