Industry
Asked what was unique about Iris’ Annual-winning work for UK home improvement retailer Wickes last year, creative director Simon Mannion says it was its humorous nature which set it apart.
“It offered a different way of talking to the...
Posted by: Ryan Watson
Leaders
Cocoa Jones - Supple Studio
The new branding for young chocolate product Cocoa Jones has been created by Supple Studio with a colourful theme that brings through the heritage and cultures of its two founders.
The luxury confectionary company was...
Posted by: Creativepool Editorial
Leaders
FC Barcelona - Summa
European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans.
The new logo, created by Spanish consultancy Summa...
Posted by: Creativepool Editorial
Leaders
Mother - MoneySuperMarket
MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
Leaders
Pentagram - John Lewis/Waitrose
Pentagram partner Harry Pearce has rebranded John Lewis, Waitrose and parent company the John Lewis Partnership, in a bid to unify the three brands and highlight the “positivity” of the company’s...
Posted by: Creativepool Editorial
Leaders
Baxter and Bailey - AGL
Baxter and Bailey has rebranded coaching and communications agency AGL, which writes speeches and manages the public reputations of influential people such as politicians, prime ministers and royalty. Baxter and Bailey has...
Posted by: Creativepool Editorial
Leaders
me&dave - Royal Mint Court
me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the...
Posted by: Creativepool Editorial
Leaders
Ragged Edge - Assembly
Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...
Posted by: Creativepool Editorial
Leaders
DesignStudio - UEFA Champions League
DesignStudio has given the UEFA Champions League a new brand identity centred around a star-shaped ball, which looks to “illuminate spectacular moments” in football. The UEFA Champions League is an...
Posted by: Creativepool Editorial
Leaders
NotOnSunday - Scouts UK
Scouts UK has a new visual identity that looks to make the organisation accessible to people from minority backgrounds and be seen as “cool again” by children and adults alike. The Scout Association was founded in...
Posted by: Creativepool Editorial
Leaders
isobel - Kelly's of Cornwall
Top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for...
Posted by: Creativepool Editorial
Leaders
The week in Musk
Tesla and SpaceX CEO Elon Musk has been popping up on news feeds of all shapes and sizes this week, primarily on the back of his rumoured relationship with the quirky pop star (and fellow AI sceptic) Grimes, but we're not here to...
Posted by: Creativepool Editorial
Leaders
Thomas.Matthews - RCA
Thomas.Matthews has worked with the Royal College of Art (RCA) on a book and exhibition that explore sustainable design solutions in the publishing industry. “A Guide to ______ing Sustainability” has been created by...
Posted by: Creativepool Editorial
Leaders
CAT VR is exactly what you think it is
Brain-monitoring, emotion-measuring, digital marketing agency isobar was labeled one of the world’s most innovative agencies in 2018 by Fast Company. And with good reason! They’re one of the first...
Posted by: Creativepool Editorial
Leaders
Noise13 - Dovana
All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who...
Posted by: Creativepool Editorial
Leaders
Symbio project bridges the worlds of technology and nature
Israeli student Yarden Mor brings nature and technology together through her “Symbio” project. Mor aims at using existing natural foundations (like trees and rocks) to create...
Posted by: Creativepool Editorial
Leaders
Hato - D&AD Festival
London-based studio Hato has elected to involve the public in creating the “collaborative visual identity” for this year’s D&AD Festival, using the ‘Start with a Mark’ campaign to invite people to...
Posted by: Creativepool Editorial
Leaders
Brothers and Sisters - webuyanycar.com
The next two ads in the major new campaign for webuyanycar.com launched this week, starring much-loved personality Phillip Schofield. Created by Brothers and Sisters, the ads, “Kitten” (above) and...
Posted by: Creativepool Editorial
Leaders
The robotic installation lighting up Hull for UK City of Culture 2017
Jason Bruges Studio’s latest kinetic installation opened in Hull last Friday (1 December). “Where Do We Go From Here?” is the last major art commission of the...
Posted by: Creativepool Editorial
Leaders
Big Al's Creative Emporium - Bank's
Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and...
Posted by: Creativepool Editorial
Leaders
Pentagram - Mangasia
The Barbican has opened a new exhibition exploring the history of Asian comics, featuring graphics and installations created by Pentagram. Mangasia: Wonderlands of Asian Comics is currently on tour at the Palazzo delle...
Posted by: Creativepool Editorial
Leaders
Adam&Eve/DDB - John Lewis
It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...
Posted by: Creativepool Editorial
Leaders
Melvæ r & Co - What's Brewing?
It is a little-known fact that Norway has some of the strictest laws in the world when it comes to alcohol. So much so that apart from going to a bar, the only place you can get hold of anything stronger than...
Posted by: Creativepool Editorial
Leaders
Moonpig (in-house)
Online card and gift retailer Moonpig has rebranded, swapping out its cartoon pig mascot for a simpler, typographic look. Designed by Moonpig’s in-house design team in collaboration with consultants Cat Totty and Ian Styles,...
Posted by: Creativepool Editorial
Leaders
Paula Scher (Pentagram) - Poster House
The humble poster is set to become the subject of a new museum and gallery due to open in New York next Autumn. Poster House will be home to a permanent collection of posters from all over the world that span...
Posted by: Creativepool Editorial
Leaders
The Gate London - Tomorrow's People
The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped...
Posted by: Creativepool Editorial
Leaders
The Specialist Works - Gousto
Recipe box company, Gousto, has unveiled a rebrand, reflecting its commitment to offering families ‘good food all round’. The new brand identity is the next phase of a major growth strategy for Gousto, who...
Posted by: Creativepool Editorial
Leaders
Carrot - Netflix
Streaming giant Netflix has partnered with creative agency Carrot and a California cannabis dispensary, to produce weed themed around several of its TV series. The marijuana, which was produced in limited-edition packaging and went...
Posted by: Creativepool Editorial