Magazine

Leaders

Uber launches first major UK TV campaign

Uber appears to be quite aggressively targeting the UK with its new brand campaign “Where to?” The campaign saw Uber’s first UK TV advert air at the weekend, with a series of out-of-home media also going live from today. The...

Leaders

M&S get radical with new campaign from Grey

Marks & Spencer (M&S) is urging the nation to “spend it well” in a new brand campaign that marks a “radical departure” from its previous marketing. The work is the first from M&S since it ended its 16-year relationship with...

Leaders

AOL sign up Adsquare and use geo-location data to provide bespoke ad content

As part of the once mighty AOL’s ongoing work to build a mobile advertising business rivalling the current top dogs at Facebook and Google, the company is partnering with the Berlin-based mobile data exchange group Adsquare on a new data...

Leaders

Should we adopt Digital Minimalism?

You may have seen the video of Simon Sinek explaining the Millennial Question. If not you should check it out now. His insight into the Millennial generation’s addiction to the dopamine-releasing effects of smartphone and computer usage is an...

Leaders

McCann claim Super Clio for 'genius' National Geographic spot starring Alfred Einstein

A TV spot from McCann promoting National Geographic's upcoming scripted “Genius” TV program on Albert Einstein was voted as the winner of the Super Clio award, a special Clio creative award established two years ago to honour the best...

Leaders

Brass expands mobile marketing expertise with creation of Head of Mobile role

Brass, the Leeds-based marketing agency, has increased its mobile marketing offering, with the appointment of Sam Watson to the newly created ‘Head of Mobile’ role. The introduction of the new position marks an increased investment by...

Leaders

Top Design Trends of 2017 from the Industry

When it comes to the world of design in 2016, many will look back on it as a year where the digital and physical worlds finally began to blend in earnest thanks to the advent of affordable VR and the perpetual advancement of design technology. It's...

Leaders

Food Trends 2017: How technology is shaping our future

Speaking at The Future of Food conference in Stockholm last week, Johan Rockström, professor of environmental science at Stockholm University, urged attendees to think about the implications of society’s next 10,000 years by focusing on...

Leaders

Helen Marten claims 2016 Turner Prize

The winner of the ever controversial Turner Prize was announced yesterday (December 5), with 31-year-old painter and sculptor Helen Marten claiming the 2016 prize. The youngest of the four shortlisted artists, Marten, who graduated from...

Harness the Power of "Why" In Your Brand Story

We all remember great stories. It’s what helps us make connections, strengthens our memories and inspires action. So it is no surprise that brands who use storytelling are the ones that get noticed. Storytelling in marketing is not a new...

Leaders

Rebrand Roundup: Kingsmill, The Old Vic, Manchester Fashion Institute and Brentford FC

Pentagram - The Old Vic Theatre Pentagram partner Harry Pearce has designed a new visual identity for The Old Vic Theatre in London, basing the design on its pub-like moniker rather than its original name, The Royal Victoria Theatre. Designed to be...

Leaders

OLIVER brings Aylesworth Fleming Manchester and Marketing Matters under parent brand

OLIVER Group is bringing Aylesworth Fleming in Manchester and Marketing Matters in Bournemouth under the parent brand as it plans to drive its inside agency model into both regions. The move is part of a strategy designed to establish regional...

Leaders

Southampton FC reveal fan-first digital platform from Delete

Southampton FC has launched a new club website in partnership with digital agency, Delete, which is part of a wider effort by the Premier League club also known as “Saints,” to create a market leading digital experience for the fans. Capitalising...

Leaders

Google France and AKQA embark on a 360° urban adventure

Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (colloquially known as “Urbex”) in...

Leaders

The Vamp Stereo will save your old speakers from the scrap heap

Whilst technology is all about looking forward, sometimes, it's just as important to keep one foot in the past. With this in mind, designer Paul Cocksedge has unveiled the latest design in his mission to save vintage speakers from the tip with a...

Inspiration

Brand Case Studies: Duolingo's language learning revolution

Duolingo has been enabling users to learn languages at the speed of their lives since 2011. Solving dead pockets of time with an addictive app and accompanying website which actively combat necessary but insufficient moments-such as waiting for an...

Leaders

AllTogetherNow create Consumer Engagement Content Playbook for adidas

London-based digital engagement agency AllTogetherNow has completed a major piece of content strategy work for adidas, designed to unify and optimise the brand’s consumer engagement content production across the world. The adidas Consumer...

Workshop

From Freelancer to Business Owner: How do you get there?

We’ve advised and helped many candidates make the switch from a permanent position to freelance when the right thing has come along and vice versa. We’ve previously shared some first hand advice for both, the switch from freelance to...

Leaders

BBH London send an Audi on a shopping spree through a department store

An Audi A4 embarks on a shopping spree around a department store in a light-hearted campaign from BBH London, to raise awareness of the brand's “quattro” all-wheel drive technology, which is available across the entire Audi range. The...

Inspiration

The Real Deal

My inspiration from this year’s Festival of Creativity in Cannes came from experiencing people who were the Real Deal. ‘Real Deal’ness was heard in every word of Condé Nast Artistic Director Anna Wintour’s elegant...

Features

Cause fatigue, a Cannes Lion, Going West + What you really, really want...

It been a busy week at H+K and as we see our journey of change reflected in new type of work being won and completed, winning Cannes Lions outside PR category and hit the mid point of the Cannes Lions week, it is an interesting time to...

Leaders

Johnson Banks calls a redesign of Firefox with the Mozilla Open Design Project

The non-profit organisation behind free the hugely popular internet browser Mozilla Firefox is asking the public to help determine its new brand identity through a unique open source rebranding initiative. The concept behind the Mozilla Open Design...

Leaders

Havas Village opens in Jakarta

Havas Indonesia has announced the official opening of Havas Village Jakarta, an integrated office that houses creative, media, digital, PR and all the specialist brands of the agency group, under one roof. Havas Village Jakarta becomes the 39th...

Leaders

Brand Case Studies: Diesel Living collaborations take us to the moon and back

Diesel Living’s collaborations with fellow Italian craft folk has produced some interesting and highly diverse products away from the brand’s staple jeanswear. A lighting range with Foscarini created eclectic and incandescent lamp models...