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Leaders

J. Walter Thompson bank on the power of nostalgia for Philadelphia

Nostalgia is a powerful thing that's often difficult to fully comprehend or even recognise. We are all, to some extent, hardwired to react positively to things that take us back to our own personal halcyon days, and negatively to things that remind...

Posted by: Benjamin Hiorns
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Features

Are Parody Ads the Laziest Form of Advertising? #MarketingMonth

If sarcasm is the lowest form of with then parody surely can’t be fair behind. Parody is a well-tried and tested form of humour used in everything from comedy sketch shows to major motion pictures. It’s an artistic form in and of itself,...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: December 2023

While 2023 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world’s most elite organizers are preparing to...

Posted by: The Darnell Works Agency
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Features

Global creative calendar: August 2023

Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. The list includes some of the world’s most famous cultural and creative-industry gatherings set to welcome...

Posted by: The Darnell Works Agency
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Features

Global creative calendar: December 2022

While 2022 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Features

Global creative calendar: November 2022

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Features

Global creative calendar: August 2022

Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. The list includes some of the world’s most famous cultural and creative industry gatherings set to welcome...

Posted by: The Darnell Works Agency
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Features

Global creative calendar: December 2021

While 2021 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Industry

Global creative calendar: November 2021

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Industry

Global creative calendar: August 2021

Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. A large number are also new in this edition. Among them are some of the world's most famous cultural and...

Posted by: The Darnell Works Agency
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Leaders

Why your work environment matters – With Group CEO Russ Lidstone

"Life is too short to work with people you don't like or respect." Russ Lidstone grew up in a small fishing town in Devon. Not many can easily get out of that life. To an extent, your roots and background are exactly what defines you, and it's not...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: August 2020

These days, you may be hard pressed to feel much excitement about building your career and reaching for the stars. For almost everyone, the challenges are staggering. Still, looking at all the ways innovative people and groups are uniting to educate,...

Posted by: The Darnell Works Agency
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Leaders

18 authentic fan photos for the NFL kick off

After a long summer away, American football is back! As the NFL gears up for another big season - its 100th - a new ad featuring real fans celebrates the fierce rivalries of the sport across the US. Inspired by this year’s Thursday Night...

Posted by: Creativepool Editorial
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Leaders

Gender stereotyping: No smoke without fire

This month in advertising has been dominated by a cream cheese bagel-scoffing dad abandoning his baby to a conveyor belt, a pram-pushing mum and moon-walking men. The first bans the ASA has handed down since its gender stereotyping legislation came...

Posted by: Southpaw
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Leaders

Top hires this week

Better boosts senior management team Brand agency Better has appointed two new members to its senior management team, including Simon Preece who joins as associate brand director. Preece will support the agency’s strategic growth, service...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Partizan Emma Westenberg is a Dutch director, born in California and based in Amsterdam who has justed been named as the latest addition to the Partizan roster. Her work can be described as a confident mix of classic visual tropes, fashion and fine...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...

Posted by: Creativepool Editorial
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Leaders

Super Bowl Ads 2018

Whilst traditional TV advertising has long been superseded by digital as the most relevant and important medium for marketers and agencies alike, adland always resets itself for one night in February. One night where ad spend is at an annual high and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

CP+B - Goose Island CP+B has won creative duties for Goose Island Beer Co, which became one of AB InBev’s first craft acquisitions back in 2011. The agency first tweeted about their new partnership last week, and the client confirmed the...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

WPP - Bose Audio electronics firm Bose has selected a custom-built team of WPP agencies to be its global agency across creative, media and digital along with localisation and production. Grey Group, Wunderman, Hogarth Worldwide and MediaCom are...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Genuine IPG-owned digital creative agency Genuine has hired Adam Kasper and Mitch Blum away from Havas and DigitasLBi, respectively. Kasper, an 11-year veteran of Havas (and a 22-year industry vet) and the advertising conglomerate’s former...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Accenture - Vatican News The Ministry of Communications of the Vatican has appointed Accenture Interactive to help design and deliver its new communications system called Vatican News. The move is part of the Vatican reform aimed at finding new ways...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Publicis - Lastminute.com Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand's split with FCB Inferno only months into the relationship. Publicis London has been tasked with developing an...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Leo Burnett Leo Burnett London has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

J. Walter Thompson – HSBC We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Karmarama - Philadelphia Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year. Philadelphia tasked agencies to...

Posted by: Creativepool Editorial
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Leaders

Black Friday 2016: A Creative Review

Black Friday is a very modern phenomenon. A true triumph of commercialism, it's a perfectly placed date in the cultural calendar that gained so much attention a few years ago that South Park deemed it necessary to construct a feature-length episode...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Camden Lock, Twinings, Action Against Hunger and more

Ragged Edge - Camden Lock Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...

Posted by: Creativepool Editorial

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