Displaying 37 - 72 of 9458 results
The Grey Group announced yesterday that they have agreed to acquire a majority stake in the largest independent advertising agency in Peru, Circus Peru SA (known colloquially as simply “Circus”). The Grey Group is owned by holding company...
Posted by: Benjamin Hiorns
WPP, the world's largest holding company, has announced an agreement to merge its Australian and New Zealand businesses with STW Communications Group Limited, thereby increasing its shareholding from 23.6% to 61.5%. The merged group will have...
Posted by: Creativepool Editorial
The John Morrell Food Group and Arby's Restaurant Group have announced they'll be teaming up to support the “No Kid Hungry” campaign, a national initiative by Share Our Strength to end childhood hunger in America. The two brand's combined...
Posted by: Benjamin Hiorns
It was announced this morning that Lucy Knowles had been appointed to the role of business director at Starcom MediaVest Group. She joins Starcom from Neo@Ogilvy, where she served in the same role, and will be leading a team of eight at Starcom for...
Posted by: Benjamin Hiorns
MullenLowe Group has announced HI! MullenLowe, a new joint venture agreement entered into by Emilio Haimann, President and Creative Director of Hi! and Diego Ricchiuti, President and CEO of MullenLowe Pirella, to consolidate their forces in the...
Posted by: Creativepool Editorial
Grey Group has announced the acquisition of ArcTouch; a leading full-service mobile design and development company in the United States. ArcTouch will become a free-standing unit of Grey's Brand Experience Group which also includes Grey Activation...
Posted by: Creativepool Editorial
Group CEO Mary Keane-Dawson works with social media platforms on a daily basis, establishing business relationships with clients who are interested in excelling in the scene. And with TAKUMI being an influencer marketing agency, you would be right to...
Posted by: Creativepool Editorial
For Group Chief Strategy Officer Eva Grimmett, boredom breeds. Once it sets in, it corrupts everything you do, everything you want to achieve, and all your future plans. As simple as it may sound, her secret formula to success is to not allow...
Posted by: Creativepool Editorial
All those starting out in the industry have had to face the issue of pricing their services sooner or later. Freelancers or agencies, there is really barely any difference - businesses need to understand how to rate their offerings just as much as...
Posted by: Creativepool Editorial
Finding the flow for Lucozade This summer, Grey London is looking to shake up the soft drinks by encouraging consumers to drink Lucozade Energy in situations beyond bone-shattering hangovers (though it really does work a treat in that regard). Grey...
Posted by: Creativepool Editorial
Grey for Good, the recently formed philanthropic arm of Grey Singapore, launched two campaigns this week for the St. Andrew's Autism Centre and a technologically and environmentally inventive new initiative called “The Escalator...
Posted by: Creativepool Editorial
@Summerbreak is the real-time reality show with a difference; the entirety of the show's content is shared through social media, meaning that the stars experiences are shared the same way they are 'in real life'; through real-time Twitter, YouTube,...
Posted by: Benjamin Hiorns
The SYZYGY Group (a digital communication and marketing network based in Frankfurt) made a big move for the big leagues earlier this week when they significantly upped their investment (from a 26% share to a major 70% share) in the Warsaw-based,...
Posted by: Benjamin Hiorns
Thought previous reports have insinuated that Saatchi & Saatchi were to move to 63 Clerkenwell Road, the site of the old Turnmills nightclub, it was announced yesterday that its sister agency, the Starcom MediaVest Group, will instead be occupying...
Posted by: Benjamin Hiorns
Mark Evans has been with Direct Line Group for nearly 10 years. In all his time working for the brand, he's had the chance to work on a number of campaigns and truly develop the voice of Direct Line - always working with bold, confident agencies from...
Posted by: Creativepool Editorial
Clearly the last year has been an unprecedented one for many sectors of the industry. We can only imagine what Covid-19 did to Marketing spend, but to leaders such as Mark Evans, Marketing Director at Direct Line Group, even a global pandemic is...
Posted by: Creativepool Editorial
WPP announced yesterday that they have agreed to acquire Element Marketing Group (EMG) on behalf of Ogilvy CommonHealth Worldwide (OCHWW). EMG is a leading market access agency in the pharmaceutical and biotech industries and will rebranded as Ogilvy...
Posted by: Benjamin Hiorns
Bjarke Ingels Group has finally unveiled its designs for the world's first Hyperloop high-speed transportation system in Dubai. The design reveals a fleet of cubic pods, which will transport passengers to Hyperloop's main transport hub before being...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Is it cliche to respond by saying that no two days are the same, because that’s true. No two days are the same. Since taking the helm of creative at PHA, the role is...
Posted by: Creativepool Editorial
The launch event for the 2017 San Miguel Rich List took place last night (13th October 2017) at the ever-stunning Somerset House, and consisted of enjoyable, engaging and thought-provoking experiences designed to share some insight into the...
Posted by: Robert Ferguson
Last week the California-based direct response advertising agency announces expansion by their new office in Nashville, Tennessee. The Creative Direct Marketing Group (CDMG) is a full-service direct response and digital advertising agency with...
Posted by: Creativepool
Tell us a bit about your role! Is there a “typical” day? I became CEO last week, so you are probably best asking me again in a few months. I plan to spend most of my time truly understanding the needs of marketers at entrepreneurial...
Posted by: Creativepool Editorial
Where would we be without stories? Stories have the power to change minds, inspire creativity and drive change. In the hands of the right leaders, stories can change the world forever. The Writer's Group Creative Director Charli Nordone certainly...
Posted by: Creativepool Editorial
This week, we take a drive with a true super hero who crushes it inside and outside of work. Sherri Krekeler is a Group Creative Director, an inspiring leader, and an awesome mom of two. It was a real treat to gain her perspective and knowledge on...
Posted by: Kevin Forister
Brainstorming, coming up with ideas, and literally getting paid to think are the best parts of our jobs as creatives. In advertising, group brainstorming is the most efficient and effective way to solve a client's problem and, in this video, I...
Posted by: Kevin Forister
DigitasLBi and Oracle have joined forces to launch DigitasLBi’s OSG (Oracle Solutions Group); a dedicated Oracle Digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation. OSG...
Posted by: Creativepool Editorial
The Black Cab Interviews have come all the way from London to New York just in time for Advertising Week, in collaboration with GoGreenRide.com with production support by One Route Media. In the back of a green cab, Michael Tomes, founder of...
Posted by: Creativepool
Ogilvy Public Relations announced yesterday that Jennifer Banovetz has been appointed as senior vice president and brand marketing group director of the integrated global communications firm, which is based in Los Angeles. Effective from the 4th of...
Posted by: Benjamin Hiorns
It was announced yesterday that legendary creative ad man Roy Wisnu will be joining Lowe Indonesia as the agency's new group CCO, leading Lowe's creative across all its Indonesian divisions, including digital division Lowe Profero, and activation arm...
Posted by: Benjamin Hiorns
Yesterday the World Wildlife Fund (WWF) and the Grey Group ad agencies '41?29! Media Internet' and 'Uncle Grey' (based in Turkey and Denmark respectively) launched a brand new campaign, which aims to raise public awareness regarding endangered...
Posted by: Benjamin Hiorns
22 were asked to reinvigorate and refresh the look and feel for the youth charity Key. Their tired brand identity and website didn’t fully represent them as a charity aimed at young people. Key is an amazing charity that provides housing...
Posted by: 22
With 2013 set to be a big year for Creativepool, we're pleased to announce that we've appointed Octopus Group to provide us with PR and social media support moving forward. Octopus are working with us on the re-launch of our web site and also on a...
Posted by: Creativepool
Tell us what you do for a living and who you work for? Executive Creative Director at Group Brand What does that involve? A mixed bag really. We work with clients large and small to help solve business, marketing and communication challenges. I'd...
Posted by: Creativepool
Tell us a bit about your role! Is there a “typical” day? Honestly, each day is different and that’s what I love about the role and ustwo as a company. Two thirds of my role is about “tomorrow” - balancing creating a...
Posted by: Creativepool Editorial
Social@Ogilvy, the most extensive social media marketing network both globally and in Asia-Pacific, announced today the appointment (effective August 1) of Fergus Hay as General Manager, Asia-Pacific. In his new, Hong-Kong-based role, Fergus will be...
Posted by: Creativepool
Hot on the heels of the recent news that RajDeepak Das will be joining the Leo Burnett Group as chief creative officer, it's been announced that Prajato Guha Thakurta and Sachin Kamble will also be joining the agency as associate executive creative...
Posted by: Benjamin Hiorns
