Displaying 37 - 72 of 2626 results
In the ever-evolving world of craft beer, Brooklyn Brewery has established itself as a dynamic and iconic brand. With nearly four decades of history and a portfolio of characterful sub-brands, the time had come to unify its brand identity globally....
Posted by: Creativepool Editorial
Sustainability is a contract, no one party is responsible. It’s a collaboration, a cooperative space, an industrial-commons. Truly sustainable brands and events might be a utopian future but right now the challenge is teaching all brands new...
Posted by: Seen Presents
In today’s digital age, having a strong online presence is essential for businesses of all sizes. Whether you're a startup or an established enterprise, a well-designed website can significantly impact your brand's success. Hiring the right web...
Posted by: Creativepool Editorial
With the UK General Election just days away, it's hard to ignore the latest scramble by political parties to enlist influencers in their campaigns. New research from Billion Dollar Boy, a leading influencer agency, highlights that a quarter of UK...
Posted by: Benjamin Hiorns
This week, we sit down with Molly Tappin, Associate Creative Director at The Wild by Jungle Creations, to explore the poignant and proactive campaign “Shirt 38.” Born out of a pressing need to address the alarming rise in domestic abuse...
Posted by: Creativepool Editorial
For creatives, traditional pricing models often fall short of capturing the true value delivered to clients. Value-based pricing (VBP) represents something of a paradigm shift that aligns fees with the tangible benefits clients receive, rather than...
Posted by: Benjamin Hiorns
Negotiating rates for creative work is a fine art that’s been complicated even further in recent years by AI. Securing fair compensation goes beyond just balancing the books though. It’s about recognising the worth of your craft and...
Posted by: Benjamin Hiorns
The new Rise To It campaign from Lexus will be the flagship platform for Lexus UK’s upcoming tennis ventures, which celebrate the brand’s partnerships with Sky Sports Tennis, LTA and the ATP tour. To learn more about the campaign, I...
Posted by: Creativepool Editorial
In an era of saturated markets and heightened consumer expectations, brands are grappling with a conundrum that might surprise many: "blandification." This term, coined in FutureBrand's latest Consumer Index, captures a growing concern among...
Posted by: Benjamin Hiorns
Pride Month is a concept with its heart in the right place but there has been a spate of rainbow washing in recent years. Companies that have no right aligning themselves with the LGBTQ+ community have been falling over themselves annually for a...
Posted by: Benjamin Hiorns
Launched in 2011, Chalke Valley is the UK’s leading live history event. For a week every June, over 55,000 visitors, young and old, gather to hear talks, join debates and enjoy immersive experiences that bring history to life. 2024’s...
Posted by: Creativepool Editorial
How did you first get into the industry? From as early as I can remember, I’ve loved drawing. My grandfather on my Mum’s side was an incredible hobbyist carpenter, and as a child I’d collaborate with him on various toy-making...
Posted by: Creativepool Editorial
Betfair, one of the world’s largest international online sports betting providers and part of the world’s biggest entertainment company, Flutter, has today launched a new bran positioning and brand platform developed with their creative...
Posted by: Creativepool Editorial
There was a time, not too long ago, when crowdfunding was seen as a bit of a gimmick. Today, however, it’s a legitimate source of revenue for thousands of successful brands and for startups with a little wind already in their sails, it’s...
Posted by: Benjamin Hiorns
In an era of ubiquitous digital connectivity and in the wake of a transformative pandemic, the creative industry has been revolutionised by the rise of remote work. Once anchored to physical offices, creative professionals now find themselves...
Posted by: Benjamin Hiorns
The UK’s highest rated meal delivery subscription, Lions Prep, recently unveiled a name change to “Frive”, together with a full rebrand. Created in partnership with London creative agency Among Equals, it’s part of a mission...
Posted by: Creativepool Editorial
Sexual harassment is a shared responsibility, not the burden of those who have been harassed. Whether it’s in an office, online, at a client meeting or at an industry event such Cannes, no one should have to work in an environment that allows...
Posted by: NABS
As creatives, we tend to sneer at the concept of “business”, at least in public. Our work is, after all, heartfelt, honest and pure and exists to elevate ideas and mould minds. It also exists, however, to make money. Because acumen and...
Posted by: Benjamin Hiorns
Times have changed since the halcyon days of Mad Men. Many agencies are established enough that they rarely (if ever) need to go through the traditional pitching process. For smaller agencies, however, or for situations where a brand is the belle of...
Posted by: Benjamin Hiorns
Relationships are vital in life and in business. There are few professional relationships as important (and arguably codependent) however, as brands and agencies. This dynamic partnership can either propel both parties to brave new heights or, if...
Posted by: Benjamin Hiorns
Tesco Mobile recently released the second film of the It Pays to be Connected campaign with BBH, Parent Posse. In the second film of three, Mum Flora describes what it’s like to be on a group chat with other parents, which she joined 8 years...
Posted by: Creativepool Editorial
I’ve always loved magic, things that seemingly disappear into thin air and come back again. As a kid watching Saturday night TV, I would be dazzled by the likes of David Nixon, Paul Daniels and Ali Bongo. They sparked my imagination and belief...
Posted by: Chris Turner
The past two years have seen the luxury market expand exponentially, and market predictions suggest that this year will be no different. McKinsey forecasts the luxury goods market to increase by 2-4% in 2024, propelled by digital innovation,...
Posted by: Shoreditch Design Studio
OLIVER recently created a pan-London OOH campaign entitled “No pic, no vote” to raise awareness among young people of the need for photo ID to vote for the London Elections which took place on 2 May 2024. Led by a group of young...
Posted by: Creativepool Editorial
How did you first get into the industry? I've always had a passion for art and storytelling since I was a child. I pursued formal education in illustration and concept art, which eventually led me to internships and freelance opportunities. My first...
Posted by: Creativepool Editorial
A creative, concept driven animation studio specialising in multimedia motion for all digital mediums, from interactive web to full commercial campaigns. Ticktockrobot is a completely remote operation with bags of potential. We caught up with...
Posted by: Creativepool Editorial
Something a little different today. As opposed to generating something physical, Initials CX were recently tasked we a project about the people, aligning markets and developing a brand strategy which had global buy-in. The objectives of the strategic...
Posted by: Creativepool Editorial
How did you first get into the industry? My journey into the creative industry was a natural evolution of my lifelong passion for art and creativity. Growing up, I always gravitated towards painting, drawing, and exploring various creative outlets....
Posted by: Creativepool Editorial
We spoke to Richard Debenham, Design Director at Designhouse this week, about his agency’s job creating a new brand name and visual identity for a former subsidiary brand of the district energy business, Equans, set to lead the UK market in a...
Posted by: Creativepool Editorial
Meta did a great job launching Threads last summer: the teasers, the waitlist, the ‘number’ assigned to your profile signifying when you became part of the community... It was all very exciting. And in the short-term, it worked -...
Posted by: 33Seconds
It’s ok to not be ok. This is an adage that has become something of a silent anthem in recent years, as more of us start to realise we’re “not the only ones struggling.” In the creative industries particularly, which tends to...
Posted by: Benjamin Hiorns
This week, I spoke to Nikola Jellačić, Chief Marketing Officer at online casino brand Casumo, about their recent rebranding by SNASK. What was the brief for the rebrand? The initial brief was a brand refresh rather than a full rebrand. But we...
Posted by: Creativepool Editorial
How was your company born and where are you based? IMP (Implementation Management Partners) was born in 2015, evolving from the established virtual agency Johnson Beesley, which started in 2007. Based in the US, IMP excels in brand identity design,...
Posted by: Creativepool Editorial
How did you get into the industry? I've grown up surrounded by creativity, raised in a family deeply rooted in the arts. My father, who started out as a street artist and then as an actor, had such a strong artistic influence on me as a child and...
Posted by: Creativepool Editorial
You have just 2 weeks left to enter Annual 2024! If you haven't had a chance to look over the categories on the submission form, nomination form or managed to download the entry pack, you might not have noticed that we have a number of free...
Posted by: Creativepool
Synima is a global video production company that’s spent the last two decades “giving voice to the world's leading brands, ensuring they cut through the noise to tell the stories that matter.” Their founder, Quint Boa, is a...
Posted by: Creativepool Editorial
