Displaying 1 - 36 of 322 results
Wonderworks Communications, co-founded by Sarah Wildman-King and Miranda Hart, is a creative powerhouse dedicated exclusively to the drinks industry. From their humble beginnings in 2014, born out of a shared passion for premium drinks, to becoming a...
Posted by: Creativepool Editorial
As the alcohol-free category evolves beyond simple 0.0 versions of our favourite tipples, what are the stories that look set to stick? WEEKDAY DRINKING The ‘less but better’ moderation mindset is premiumising the alcohol space with...
Posted by: B&B Studio
Heineken has launched a new global campaign, “Cheers to All”, with a light-hearted view on the stereotypes that are associated with ordering certain drinks. Through the light-hearted film, which shows men and women being served the wrong...
Posted by: Creativepool Editorial
Britvic soft drink makers 'Robinsons', have teamed up with Academy Award-winning visual effects wizards 'Framestore', to create a £5 million advertising campaign for their new Squash'd range of portable soft drinks. Framestore were the company...
Posted by: Benjamin Hiorns
The Jefferson Talent Group have teamed up with Fiona Wilson to look at health and happiness in the marketing industry, running a series of workshops to discuss mental health and wellbeing. Alongside these workshops, we’ll explore the good, bad...
Posted by:
It was a pleasure to bring together the Creativepool community for our annual drinks at sunset during Cannes Lions Festival of Creativity 2017. The sun-kissed, floral terrace of Le Canberra and a cold glass of champagne away from the frenzy of La...
Posted by: Creativepool
The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of...
Posted by: Creativepool Editorial
Dry January has become something of a phenomenon. Established by a health charity in the UK in 2013, the world now over celebrates sobriety at the end of the festive period - much to the chagrin of many a licensed premise. Supermarkets saw sales of...
Posted by: Creativepool Editorial
If you're like me then the caffeine hit of a humble cup of tea or coffee just doesn't quite cut the mustard any more. Millions of us now seem to have left behind these disappointingly weak and antiquated beverages in favour of the ultra high caffeine...
Posted by: Creativepool
Waiting at the bar for your drink is set to be a thing of the past thanks to the new, Smart Cube technology from Martini. The traditional ice cube shaped device is added to your drink in addition to regular, square ice cubes and as you consume your...
Posted by: Creativepool Editorial
The Jamie Oliver Media Group is building on the success of its Drinks Tube channel with the world’s first 360-degree bullet time cocktail recipe video. The video has been released across the Drinks Tube channel, receiving support from...
Posted by: Creativepool Editorial
“Normal or diet?” The standard question you ask when you’re going to the bar and someone orders a Coke. I haven’t counted, but in my experience, I would guestimate that eight times out of ten, the answer will be diet...
Posted by: Ashley Morrison
The Cannes Lions International Festival of Creativity 2019 is less than a month away and while that may seem like plenty of time to get your calendar in order, it’ll be here before you know it. Planning your rosé sessions in the sun can...
Posted by: Creativepool
Getty Images - Pride in London Getty Images, a world leader in visual communication, has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection...
Posted by: Creativepool Editorial
How do you take on two of the world’s biggest corporations and win? Well you start by saying "it can be done better". At least, that’s what Mirco Wolf and Lorenz Hampl told each other as they sat in their kitchen one day, eating a frozen...
Posted by: Kate Lewin
Coca-Cola and Monster formed a long-term partnership last week, with the soft-drink behemoths looking to take the Monster brand into the global market. Coca-Cola will acquire exactly 16.7% of the company in a deal that is set to benefit both brands....
Posted by: Benjamin Hiorns
Today, I caught up with Bloom’s Stuart Witter: Associate Creative Director and Reece Shannon: Midweight Designer, to discuss their recent work for Tango. What was the brief for the limited editions? Britvic wanted engage young consumers with...
Posted by: Creativepool Editorial
How did you first get into the industry? I first worked straight after college on an animated short film, as a junior 3D animator, through two of my teachers in my Animation course in Dun Laoghaire, Dublin. Then from there I started working with a...
Posted by: Creativepool Editorial
Last month, Starbucks debuted a new look for its ready-to-drink portfolio in partnership with global brand transformation company Landor & Fitch following a two-year creative collaboration. Starbucks identified an opportunity based on consumer...
Posted by: Creativepool Editorial
Eureka! - Bristol Old Vic The Bristol Old Vic has unveiled a new visual identity to coincide with the theatre undergoing major redevelopment. The oldest continuously working theatre in the English-speaking world, Bristol Old Vic was technically...
Posted by: Creativepool Editorial
Beatboxing carollers remixed classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo. Launching in London last week, those first to use the service...
Posted by: Creativepool Editorial
Corke Wallis - Ambition School Leadership Corke Wallis has created a new brand name, logo and launch campaign for the education charity formed by the merger of Teaching Leaders and The Future Leaders Trust; Ambition School Leadership. The...
Posted by: Creativepool Editorial
What goes best with a strong drink? A great tune of course. Something Copper & Kings know only too well. Copper & Kings are an American drinks brand from Louisville, Kentucky who specialise in (amongst other spirits) American Brandy enhanced with a...
Posted by: Kate Lewin
Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...
Posted by: Creativepool
McCann recently won back the Chinese Coca-Cola account they lost to Leo Burnett back in 2007. The switch will not be affecting Leo Burnett's Publicis Groupe siblings or WPP's Ogilvy, which handle the Coca-Cola owned brands Sprite, Minute Maid and...
Posted by: Benjamin Hiorns
Buzzman - Oreo “Do you speak Oreo?” If not, the new ambassador of America’s favourite cookie will soon convert you. To kick off the new year, Oreo is set to conquer France and Belgium with its new brand platform. An alluring...
Posted by: Creativepool Editorial
Impero - The Gin Hub The Gin Hub has appointed Impero to launch its newest product - Beefeater Pink. The campaign first launched in Spain (the world’s 2nd largest market for gin) and will roll out to 12 additional markets over the summer....
Posted by: Creativepool Editorial
GBH - Royal Mail (stamps) Epic fantasy drama Game of Thrones is being celebrated in a new set of Royal Mail stamps which have been designed by studio GBH. The set of 15 first class stamps is one of the biggest ever commissioned by the Royal Mail and...
Posted by: Creativepool Editorial
Kontrapunkt - Jalm&B & Orkla Foods Danish consultancy Kontrapunkt has designed the branding and packaging for new frozen bakery goods brand Jalm&B, which aims to combine frozen food with fine craftsmanship. Kontrapunkt created the name, visual...
Posted by: Creativepool Editorial
Coca-Cola bought its first 18% stake in Innocent in 2009. Four years later, in 2013, the soft drinks giant upped its ownership of the smoothie brand to 90%. Why was Coke so keen to spend hundreds of millions buying Innocent? We have a pretty good...
Posted by: bluemarlin
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it...
Posted by: Benjamin Hiorns
French West Indies fruit juice company, Jus de Fruits Caraïbes, has partnered with creative technology studio Appetite Creative and world leading food processing and packaging company Tetra Pak, to build a fun and interactive connected packaging...
Posted by: Creativepool Editorial
SodaStream, the world's leading sparkling water brand, has launched a new multi-channel media campaign, bringing to life the endless creations consumers can make with their SodaStream sparkling water maker. Under their new tagline ‘If You Can...
Posted by: Creativepool Editorial
For those who think Wimbledon wouldn’t be the same without strawberries and cream and a glass of Pimm’s, you’re not alone. Every year, an estimated 191,000 portions are eaten, accompanied by more than 276,000 glasses of the tipple....
Posted by: Creativepool Editorial
There's a saying in marketing: if you want to sell a product, you can charge a hundred pounds. But if you want to sell a story, the sky's the limit. That, in a nutshell, is the power of storytelling. It intrigues and inspires. It connects brand...
Posted by: Woven Agency
Earth Day 2022 is this week, and as we all slowly return to the usual routine of our normal lives, it's undeniable we have been forever changed by a global pandemic to think about the world on a much larger scale. Talk to any creative professional...
Posted by: Creativepool Editorial
