Displaying 181 - 216 of 804 results
With a background in art, design and advertising, James Callahan is one of the Owners and Directors of FutureDeluxe; an experimental creative agency driven by visual research, art & technology. Futuredeluxe are based in London and Los Angeles....
Posted by: Creativepool Editorial
Despite the optimism of a return to ‘normality’ at the beginning of 2022, we now find ourselves mid-way through the year with another emerging crisis affecting consumers and brands alike. According to Bridget Arik, Chief Operations...
Posted by: Creativepool Editorial
This summer saw Paco Rabanne and NTS host a series of radio shows and an intimate London gig series showcasing a diverse range of UK musicians and DJ talent. The Paco Rabanne ‘A Million Ways to Make It’ fund is delivering an artist...
Posted by: Creativepool Editorial
Craig Peasley, VP Product Marketing at VidMob tells us why he believes that social success depends on creative that's fit for the platform. Brands are facing a double creative control headache. While adhering to their own brand and creative...
Posted by: Creativepool Editorial
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
Ever since our ancestors first gathered around campfires, listening in silent wonder to spoken history, people have always loved stories. We’re hardwired to adore a tale well told - which is one of the many reasons great copy is critical to...
Posted by: The Being Group
The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...
Posted by: Creativepool Editorial
Chrissy Levett trained as an illustrator and print maker before studying design + communications at the Royal College of Art, in London. She is an accomplished creative director and founder of Creative Conscience, a global organisation that...
Posted by: Creativepool Editorial
Why do we work? That is an existential question many of us undoubtedly ask ourselves on days like today when Kidderminster has the sunny glow of the Mediterranean and all we want to do is retire to a hammock in the back garden and listen to the world...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I am the ECD and co-founder at SHARE Creative, and I am responsible our strategic and creative teams and their output, as well as overall agency growth and success. A typical day...
Posted by: Creativepool Editorial
Simon Corbett, CEO at Jargon PR and Adam Smith, Managing Director of Rawnet, discuss why legacy brands need to reconsider their digital strategies and reap the benefits, and how customer-centricity will be the key to a successful digital...
Posted by: Creativepool Editorial
Creative agency ico Design was recently tasked with bringing niche fragrance brand Commodity into the mainstream by amplifying a new core product philosophy to appeal to a global audience. It first started by addressing what the brand stood for,...
Posted by: Creativepool Editorial
Dan Goman is the founder and CEO of Ateliere Creative Technologies, a pioneering technological force that’s transforming the post-production and OTT industries with ground-breaking innovations, from digital supply chain solutions to unique,...
Posted by: Creativepool Editorial
Everyone wants to feel like the belong somewhere. It’s one of the fundamental things that makes us human. The world of advertising, however, as been seen by many as a pretty elitist environment, a sentiment that the industry has been trying...
Posted by: Benjamin Hiorns
For this week’s getting to know feature, we spoke to Allan Blair, Head of strategy at VaynerMedia. With 20 years of experience working across the marketing and communications sector in PR, brand communications and digital, Allan has more than a...
Posted by: Creativepool Editorial
Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to “speak plant.” The RHS boasts...
Posted by: Creativepool Editorial
As the Metaverse continues to evolve and take shape, retail brands and their creative leads, directors, and managers should be embracing early adoption to grab the opportunities this next-level, web3 presents. But as the shapeshifting Metaverse...
Posted by: We Are Amnet
Have we entered metaverse-mania in the world of marketing? Brands are unveiling immersive experiences, ranging from gaming to pure advertising. Meanwhile, a range of platforms - Meta, Roblox, Microsoft, NVIDIA and Matterport among others - present...
Posted by: Creativepool Editorial
According to research, the functional beverage market is expected to reach $173 billion in 2025. Producers are taking note and embracing functionality in the beverage space as “better for you beverages” really took off during the pandemic...
Posted by: Creativepool Editorial
Until recently alcohol-free beer was seen as something of a joke and there was a definite and unnecessary stigma attached to it. But over the last few years there’s been a genuine concerted effort towards creating decent alcohol-free beers that...
Posted by: Creativepool Editorial
Voltarol recently announced the launch of its new campaign “More than Movement” to promote the brand in partnership with Channel 4 and GAY TIMES. The partnership, brokered by Publicis Media’s platformGSK and Publicis Media Content,...
Posted by: Creativepool Editorial
Mimicking nature in man-made product designs has led to some of the greatest and most enduring inventions or products that exist today. In the modern era especially, designers are open to ways they can work together with our environment- rather than...
Posted by: Matter Of Form
Imagine you’re leading a scrappy cleantech start-up. You’re equipped with a vision for a healthier planet, a groundbreaking innovation that’s ready to make an impact, and the engineering muscle to bring it to life. Your team is...
Posted by: Orange Bird
Consumers want to engage with brands that share their values. They want to be shown that a company cares about the world and the cultural movements that shape lives. But what is it that makes your brand culturally relevant? Andy Kirk, Design Strategy...
Posted by: Creativepool Editorial
Two years ago, this forecast of upcoming events became irrelevant, almost overnight. Since then, we have adapted - and now, rejuvenation is on the rise. Comparatively, we may go less often, stay closer to home, and spend more time phoning it in...
Posted by: The Darnell Works Agency
There’s nothing like a good book to freshen up on your skills and learn something new to improve your career. Fortunately, there are thousands of interesting books, tomes and volumes out there that can be of inspiration to any creative...
Posted by: Creativepool Editorial
For months now people have been telling me that NFTs are the future and I still don’t see it. The concept is solid but has anyone really done anything exciting or important with it yet? Well, colour me wrong, as it would appear one recent...
Posted by: Benjamin Hiorns
Any working adult will know that not every idea, or every piece of work, is going to cut-through. For those in creative roles, this can be difficult to deal with. Creatives put so much of themselves into their work, as a form of self-expression - of...
Posted by: Creativepool Editorial
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
We’re all in agreement that we need to urgently address the big gaps in representation that exist across the creative industries. But what are the fundamental issues that need to be tackled when it comes to creating a diverse workforce?...
Posted by: Creativepool Editorial
Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...
Posted by: Creativepool Editorial
“Even the smallest of gates is more powerful than the tallest of walls” This is how The Gate introduces themselves and it’s quite the introduction. While they’re technically only 5 years young, they fancy themselves as an...
Posted by: Creativepool Editorial
Ice cream is always going to be a big draw when it comes to advertising. There’s something so bold and alluring about it, after all, particularly the ‘luxury’ brands. And it doesn’t more luxurious and iconic than...
Posted by: Creativepool Editorial
In geological terms, time moves rather slowly. For the first 4 billion years, life on Earth evolved at a subdued, glacial pace. Until, during a relatively short period of accelerated development about 500 million years ago, an unparalleled variety of...
Posted by: Creativepool Editorial
In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...
Posted by: Creativepool Editorial
