Displaying 73 - 108 of 3330 results
I’ve been married 21 years this year. That’s apparently celebrated via the gift of Brass things (which seems a bit mean). But it’s rare to see a design agency celebrate past paper (1 year) or cotton (2) or leather (kinky - but also...
Posted by: Simon Manchipp
It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...
Posted by: Creativepool Editorial
This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...
Posted by: Creativepool
Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...
Posted by: If Agency
The Getty Images Gallery has announced its latest exhibition titled in association with The Elizabeth Taylor Trust and The Elizabeth Taylor Aids Foundation (ETAF). “Grit and Glamour” is a major photographic exhibition that marks 30 years...
Posted by: Creativepool Editorial
Andy Gregory is the Founder and Creative Director of Grand Central, a creative digital and innovation agency with a social heart. We create customer focused creative solutions combining marketing and technology through all media by investing in, and...
Posted by: Creativepool
DixonBaxi - Storey DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that...
Posted by: Creativepool Editorial
Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...
Posted by: Creativepool Editorial
Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...
Posted by: Benjamin Hiorns
Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...
Posted by: Creativepool Editorial
We Are Disrupt - Women's Sport Trust Women’s Sport Trust has appointed We Are Disrupt for an initial six-month contract to manage its PR and communications, with a primary focus on their main annual event, the #BeAGameChanger Awards....
Posted by: Creativepool Editorial
Grey London - Lucozade Energy Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats...
Posted by: Creativepool Editorial
Paddy Power and actor Danny Dyer have teamed up to celebrate England as 'Europe's favourites' to win Euro 2024 in a new campaign by BBH London. In a playful nod to England's unique post-Brexit position, the campaign features Dyer, embodying a...
Posted by: Creativepool Editorial
In the third decade of the 21st century, screens are everywhere and that’s proven quite destructive for traditional print media. Also factor in the world’s shift towards sustainable practices and it would appear as if the age of tangible...
Posted by: Benjamin Hiorns
Depending on who you ask, influencers are either a blight on the media landscape or the “most organic and transparent way to bring new audiences to your brand”. I, as ever, fall somewhere in the middle. I appreciate the appeal of somebody...
Posted by: Benjamin Hiorns
The approach to collaborating with one of the biggest brands in the world by Ben Langsfeld, Executive Creative Director at BUCK. Not long ago, we were making a homemade sock puppet music video for asthma awareness. Fast forward 10 years, and...
Posted by: Creativepool Editorial
As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...
Posted by: Creativepool Editorial
GWI, an audience insights technology company, has just published a forecast report with 5 of the most need-to-know trends for anyone looking to understand the consumer mindset in the year ahead. Taker | Maker has highlighted the report's key insights...
Posted by: Taker | Maker
Karen Yeomans is an award-winning freelance photographer on a mission to help women be seen and support the rise of women’s sport. Based in North London, her clients include major names in the sporting sphere like Red Bull, Invictus and...
Posted by: Creativepool Editorial
Last month, Gemma Owen announced her six-figure partnership deal with fast-fashion brand, Pretty Little thing. By comparison, Love Island’s Tasha turned heads after announcing her preloved fashion partnership with eBay. Tasha’s...
Posted by: Creativepool Editorial
The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...
Posted by: Creativepool Editorial
Creative coach Syreeta Challinger explores how can brands not just survive but thrive in the unknown terrain ahead. We are living through an extraordinary period of global change; pandemic, pending recessions, climate change and political ideology....
Posted by: Creativepool Editorial
Image is everything in the world of branding. Quite literally. Yes, it’s great to have a moral compass and all that but even the most benevolent brand in the world would still be a failure if it didn’t take the time to press the flesh....
Posted by: Benjamin Hiorns
Retail e-commerce sales are set to hit an eye-popping $5.4 trillion by the end of this year; even so, many would be surprised to realise that the average conversion rate ranges between 1% and 4% for many industries. These statistics make it clear...
Posted by: Creativepool Editorial
Choosing the right colour for your brand is paramount. When it comes to choosing the colours to feature in your business’s logo, aesthetics are important. However, there are also subconscious ways that colours can make the consumer think, feel...
Posted by: Creativepool Editorial
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
As a concept, experiential marketing is all about taking risks and doing whatever it takes to create a bond between the consumer and the brand. An experience, after all, can be a thousand different things to a million different people but it’s...
Posted by: Creativepool
Working for startups is surely exciting. Smaller teams feel more familial, warm and human, without all the hassle of huge hierarchy and escalating an escalation to the higher management team. Unfortunately, some startups are also ruthlessly attentive...
Posted by: Antonino Lupo
If we are to change the 'broken' agency model, hybrid partnerships may be a great place to start. A hybrid partnership brings down any and every wall between client and agency, by fostering a collaboration between the brand and the agency's team....
Posted by: Creativepool Editorial
Amidst all the heavily unexpected things that happened when 2020 hit, a sudden push for smart and remote working was certainly one of the most prominent. Overnight, hordes of workers were forced to move from the office to the comfort of their own...
Posted by: Antonino Lupo
In the aftermath of Covid-19, we already know that only the strongest and most loyal brands will stand. After a year like 2020, it is no wonder that consumers are looking to connect with brands and their ideals, prompting the dawn of a new era for...
Posted by: Creativepool Editorial
The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...
Posted by: Creativepool Editorial
Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...
Posted by: Creativepool Editorial
Turquoise - UEFA Europa League In anticipation of the new season, the UEFA Europa League will feature a refreshed brand identity by design studio Turquoise. The branding continues to be inspired by the strong bond between players and fans but now...
Posted by: Creativepool Editorial
Pentagram - London Design Biennale This year's London Design Biennale will be devoted to the theme of emotional states and how design affects every aspect of our lives (the way we live and how we live) and influences our very being, emotions and...
Posted by: Creativepool Editorial
For many, the royal wedding between Harry and Meghan brings inspiration for those looking to find their perfect partner - filling consumers with a lot of love and joy. Brands, publications and consumers alike have all been speculating about the...
Posted by: Oath
