Displaying 1 - 36 of 5390 results
Heinz has been a ubiquitous part of family mealtimes for generations. To keep it relevant and appeal to the next generation of families, Kraft Heinz are launching a new range of pouches to market, with built-in immunity support, for babies up to 24...
Posted by: Creativepool Editorial
Taylor Herring - Westworld (NOW TV) Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent...
Posted by: Creativepool Editorial
Fitness First is the world's largest privately owned health club group with over 540 clubs worldwide and over 1 million members in 21 countries. In London alone there are over 40 clubs, each stocked with state-of-the art gym equipment, and staffed by...
Posted by: Creativepool Editorial
A major new billboard and digital radio campaign launched last month by creative agency Pablo and intensive care rehabilitation nurse Kate Tantam, calls for an end to the postcode lottery for NHS rehabilitation services that help people recover from...
Posted by: Creativepool Editorial
It was 1989 when a British scientist felt the need to automate information-sharing between scientists around the world. Until then, universities and institutes worldwide had struggled to share instant information and data about new scientific or...
Posted by: Antonino Lupo
An invention the world didn't know it needed has been unveiled. Premium Chips brand Hoeksche Chips, in partnership with Wunderman Thompson, has solved a problem that has haunted chip-eaters worldwide for decades. Humanity has been plagued by the...
Posted by: Creativepool Editorial
AI-CD ß, the world’s first artificially intelligent Creative Director created by McCann Erickson Japan, debuted its first work for the Mondelez Japan brand this week. The brand set the AI the brief of creating an ad that communicated the...
Posted by: Creativepool Editorial
Billy Jones, Senior Director of Brand Marketing of Hootsuite, takes us through the creative process and gives us an exclusive peek behind the curtain on the social media management platform's latest rebrand. Social media is a dynamic, polarising and...
Posted by: Creativepool Editorial
Nobody enjoys long-haul plane journeys. They're cramped, noisy, either too hot or too cold, and it's almost impossible to get comfortable, even in first class. All this could very well change in the near future, however, if Seymourpowell has anything...
Posted by: Creativepool Editorial
Bompas & Parr is set to launch a new London museum based on the art and science of food. Called the British Museum of Food, it will open next month (October 23) in Borough Market for three months, and will be the world’s first cultural...
Posted by: Creativepool Editorial
The Annual 2021 winners have been announced, and not without a few pleasant surprises. One of them was the introduction of a Grand Prix, a project which was able to secure a perfect score (10/10) out of all the judges on the Advertising: TV...
Posted by: Creativepool Editorial
Elon Musk announces Yusaku Maezawa as the first ever commercial astronaut for SpaceX Elon Musk announced last night at an event held at the LA headquarters of SpaceX, that Yusaku Maezawa, founder of the online Japanese clothing company Zozo, will be...
Posted by: Creativepool Editorial
Heathrow has launched its first ever television campaign to celebrate 70 years of flight at the airport. “First Flight” is set to David Bowie’s little-known but lovely “When I Live My Dream,” and tells the story of the...
Posted by: Creativepool Editorial
Uber appears to be quite aggressively targeting the UK with its new brand campaign “Where to?” The campaign saw Uber’s first UK TV advert air at the weekend, with a series of out-of-home media also going live from today. The...
Posted by: Creativepool Editorial
Ogilvy & Mather Japan and Geometry Global Japan, together with distinguished Japanese concert space Suntory Hall, have successfully curated the world’s first‘Glassical Concert’ which depicts the purity of musical instruments made...
Posted by: Ogilvy & Mather Japan
MoZeus Worldwide, the Atlanta, Georgia based mobile technology agency dedicated to helping brands and marketing agencies interact with consumers, recently announced a partnership with Toyota Motor Sales. The deal will see MoZeus, whose other...
Posted by: Benjamin Hiorns
The unique online department store Notonthehighstreet.com, launched ‘CHOOSE’ on Monday 15th September, its first non-gifting focused, above the line campaign created by WCRS. Notonthehighstreet.com is bringing together more then 4,000 of...
Posted by: Creativepool
Even before the pandemic, the stigma around mental health was starting to get lifted as more voices around the industry focused on the importance of voicing one's concerns, and seeking prompt help whenever possible. If anything, the pandemic could...
Posted by: Creativepool Editorial
Being part of the Brandpie team has been both gratifying and a huge learning curve. Starting your first graduate job undoubtedly is both an exciting and overwhelming experience. Working with creatives from multiple disciplinary areas has broadened my...
Posted by: Jess Patel
Southampton FC has launched a new club website in partnership with digital agency, Delete, which is part of a wider effort by the Premier League club also known as “Saints,” to create a market leading digital experience for the fans. Capitalising...
Posted by: Creativepool Editorial
When I first stumbled across the concept of 4DX cinemas, to say I was sceptical would be something of an understatement. Whilst the idea of being bashed about from pillar to post in order to replicate the physical thrill of the action on-screen might...
Posted by: Benjamin Hiorns
At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...
Posted by: Creativepool Editorial
Havas Media UK has expanded its offering in our humble nation by opening its doors in Manchester. Building on the success of Havas Lynx, Havas PR and Havas People, the global marketing and communications group has unveiled the launch of the UK’s...
Posted by: Creativepool Editorial
Virgin Trains is uniting its East and West Coast rail franchises for the first time ever in a combined integrated campaign that aims to use subtle wit and humour to help the brand become one of the best loved in the UK. The “Be Bound for...
Posted by: Creativepool Editorial
The UK's first major retrospective exhibition of Yves Saint Lauren opened last week at The Bowes Museum in County Durham (in the town of Barnard Castle). The museum partnered with Fondation Pierre Bergé Yves Saint Laurent to bag the “Style...
Posted by: Creativepool Editorial
United Airlines recently became the first airline in the US to offer its customers the ability to check in for international flights using their smartphones. Passengers can simply scan their passports and check in with their iOS or Android devices,...
Posted by: Benjamin Hiorns
Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...
Posted by: Creativepool Editorial
It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...
Posted by: Creativepool Editorial
In a first for the UK, millennial travel company, WeRoad, is getting the nation to mingle with strangers - no keys in the bowl required. In its first ever international OOH campaign, the travel company is encouraging Brits to trade rush hour for the...
Posted by: Creativepool Editorial
Gatwick Airport is supporting the first ever international airport hackathon, which will challenge programmers and computer coders to improve passengers’ travel experience by developing innovative ideas for new apps over a period of 48 hours....
Posted by: Creativepool Editorial
Our new City Guides feature is the guidebook you never asked for but always wanted. Conventional travel guides are all good, but they don't really offer you the opportunity to immerse yourself in a city's creative heart. We're changing all that, by...
Posted by: Kate Lewin
Many in adland shuddered at the idea of former romantic comedy stooge turned genuine Hollywood megastar Matthew McConaughey being named as Creative Director for the Wild Turkey Whisky brand. And with good reason. It's a move obviously made more for...
Posted by: Benjamin Hiorns
Technology, eh? Undoubtedly very handy, but full of concepts with funny names and purposes seemingly designed to befuddle and confuse. Take 'offbeat 360° video' for example. Who on earth would have the first idea what that is? Perhaps not you,...
Posted by: Magnus Shaw
The campaign to launch Lexus Australia’s world-first “Heartbeat Car” innovation project via M&C Saatchi, went live over the weekend, and it isn’t half bloody exciting! Lexus aimed to showcase the experience of driving its...
Posted by: Creativepool Editorial
As technology advances, it's also getting smaller, to the extent that most of us now harbour in our front pockets, computers (lets call a spade a spade right?) significantly more powerful than those first sent us to the moon. This need to shrink our...
Posted by: Benjamin Hiorns
No I'm not talking about the most dodgy young adult novel known to man here, but an interesting and frankly bizarre innovation from the Mumm Champagne House. The famous fizzy wine merchants unveiled the world's first connected smart bottle of bubbly...
Posted by: Benjamin Hiorns