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Industry

Creativepool Annual Spotlight: Mother make us laugh and cry

Having begun life almost 30 years ago with just three incredibly creative individuals sat around a table, Mother has blossomed in the last few decades into one of the most beloved agencies not only in London but the creative world at large. Mother...

Posted by: Creativepool Editorial
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Leaders

Mother make a major investment in VR/AR

Mother has announced an investment in virtual and augmented reality startup Dream Reality Interactive (DRI), signalling a recognition of the growing role of the technologies in communications. DRI was founded by Dave Ranyard, who in his previous job...

Posted by: Creativepool Editorial
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Leaders

#SquadGoals with a new Epic Dance Off for MoneySuperMarket by Mother

The “Epic Dance Off” campaign has been arguably one of the most memorable of the last few years, so a new spot is always greeted with a degree of fanfare. This time, MoneySuperMarket is knocking it up another notch by bringing strutter...

Posted by: Creativepool Editorial
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Leaders

Mother London hit the hard feels for IKEA

IKEA has launched a new TVC campaign aimed at making the everyday more wonderful through a thought-provoking film. Capturing the unique memories of a couple’s wonderful life together, the new campaign poses the question: what if the little...

Posted by: Creativepool Editorial
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Leaders

Mother London go even more epic for MoneySuperMarket

ITV viewers in the UK on Saturday night were treated to another outstanding show of talent as MoneySuperMarket premiered an Epic Dance Off with a difference as part of the broadcaster’s Proud to Present initiative. The latest instalment of the...

Posted by: Creativepool Editorial
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Leaders

Droga5 stand up for African mothers in new Amref Mother's Day campaign

This Mother’s Day (March 6), many people will be posting photos of their mums to social media, and Amref Health Africa wants to tap into this positive trend with the #SAVEMOTHERSDAY hashtag, and stand in solidarity with new mums across Africa,...

Posted by: Creativepool Editorial
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Leaders

Mother London and Stella Artois leave a mark on Matt Damon

Our friends at Mother have teamed up with Stella Artois, Palma Pictures, 1stAveMachine and Matt Damon in order to put across a very serious message in a rather beautiful way. Around the world, over 663 million people still lack access to clean water...

Posted by: Creativepool Editorial
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Leaders

Mother Design Goes into Partnership with Plenish

Mother Design, the design, branding and experience arm of independent creative company Mother, has gone into partnership with British juice brand Plenish to help propel its cold-pressed, organic juices into the mainstream. Plenish Founder Kara Rosen...

Posted by: futurefactor
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Leaders

Stella Artois and Mother give New York and Buenos Aires a starry night

This Christmas, Stella Artois have given city-dwellers in New York and Buenos Aires a taste of something they don't get too experience too often; a starry sky. Together with lead agency Mother London, and production company UNIT9, Stella Artois has...

Posted by: Creativepool Editorial
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Leaders

Iggy Azalea & Mother go Fancy for the 1920’s

Mother London has teamed up with Finger Music London and Leisure Cruise to re-imagine Iggy Azalea’s hit single “Fancy” (featuring Charlie XCX), as a catchy 1920’s ditty for London-based gin brand Tanqueray. The song was...

Posted by: Creativepool Editorial
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Leaders

Mother London is Puttin' on the Ritz for Mondelēz

Snack makers Mondelēz International are launching a brand new multi-million pound, master-brand campaign for the launch of Ritz Crisp & Thin, a new baked savoury snack primed to shake up the crisps & snacking category. The concept of the campaign,...

Posted by: Creativepool Editorial
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Leaders

Watch a blind mother “See” her unborn son

Huggies has announced the launch of a new campaign that presents a never-before-seen vision of the maternal bond. Created by the Brazilian agency Mood to celebrate Mother's Day in the Americas (which took place last Sunday), “Meeting Murilo” is...

Posted by: Creativepool Editorial
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Industry

The 2015 Annual Launch Party at Mother London

What a night! Celebrating the best creative work in the 2015 Annual at one of the coolest agency offices in London could not have gone better. It was great to see the interactions and connections built on Creativepool translate from digital to the...

Posted by: Creativepool Editorial
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Leaders

WCRS face the challenge this Mother's Day

The UK's largest curated online marketplace, Notonthehighstreet.com, recently launched its 2015 Mother's Day campaign, which was created by WCRS and is built around the challenge that awaits all sons and daughters this coming Sunday, March 15: What...

Posted by: Creativepool Editorial
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Leaders

Mother Nature keeps us safe and healthy

UL, the 120-year old global independent safety science company, has joined forced with the Mother Nature Network (MNN) to launch SafeBee.com, a new “Digital destination for safety and healthy living.” The site, which will draw on a...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Mather named one of the top 100 companies by Working Mother

Yesterday, Working Mother, the magazine for career-committed mothers, announced their 100 Best Companies for “Outstanding leadership in establishing policies, programs and corporate culture that supports working moms” in 2014 by including...

Posted by: Benjamin Hiorns
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Leaders

Mother claim 'Most Creative Radio Ad' for their Boots Christmas spot

The 'Radio Advertising Bureau' has recently announced the results of their 'RadioGauge' from the latter half of 2013. The RAB's bespoke tool tests campaigns throughout the year against 11 statements which match the 5 'creative Ls' which are...

Posted by: Benjamin Hiorns
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Features

Is necessity really the mother of invention?

by Ashley Morrison. I wouldn't say I'm a gadget freak by any stretch of the imagination, but I do like some techie stuff that usefully enhances my life while being fun to play with. I spent an inordinate amount of time choosing my latest mobile - a...

Posted by: Creativepool
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Industry

Annual 2022- Who will see your work this year?

Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...

Posted by: Creativepool
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Inspiration

Check out the most mind-blowing print campaigns of 2021

If you’re among those who believe print is dead (or dying), you clearly haven’t seen the best print campaigns of 2021. Print is certainly far from dead, and in fact, it may stick around for a very long time still, in one form or...

Posted by: Antonino Lupo
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Inspiration

All the best campaigns of 2021 in one place!

After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...

Posted by: Antonino Lupo
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Inspiration

The 10 best ever Christmas ads that you should watch today

It’s that time of the year! In mid-November, brands usually rush to release their best Christmas ads and capture a precious slice of attention from their target audiences. Due to the shortage crisis, this year was a bit different, but...

Posted by: Antonino Lupo
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Features

Have you already seen Christmas ads go up? Here's why

There’s been an ever increasing sense of unease around the industry in the past few weeks, as a number of retailers announced that supplies have been slow to come, and there is a labour and stock shortage in the UK expected to last until...

Posted by: Antonino Lupo
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Features

Stop saying TV and print are dead

For some curious reason, we humans tend to get excited with novelty pretty quickly. We struggle to see past the innovation, and the most progressive of us (a lot of creative people are, to be fair) get carried away with some doomsday comments aimed...

Posted by: Antonino Lupo
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Industry

Here's all the Gold Winners from Annual 2021!

Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...

Posted by: Creativepool Editorial
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Leaders

How Dynamic Advertising can help fight ad fatigue

Context, context, context. As the cookieless future approaches, we will hear more about context and contextual advertising, be it location-based or else. In an ever-shifting brandscape triggered by the pandemic, the need for increased...

Posted by: Creativepool Editorial

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