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Inspiration

The most innovative website designs of 2022 | #YearInReview

The internet is always evolving. Indeed, it’s thought that around 2.5 quintillion bytes of data are added to the internet every day. For reference, a terabyte is 1012 bytes, so that means around 2.5 million terabytes of data. Every day. With...

Posted by: Benjamin Hiorns
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Features

Top 5 most innovative product designs of 2022 | #YearInReview

2022 will forever be remembered as the year the Queen died and the year Vladimir Putin cemented himself as “Hitler 2.0” by invading Ukraine. But, as if often the case, a lot of good still managed to squeeze its way out of the muck and the...

Posted by: Benjamin Hiorns
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Inspiration

Get inspired by the most innovative websites of 2021

It’s been a great and unique year for web design. Even as the world started opening up again, the best websites of 2021 demonstrated the need for brands and individuals to jump on the Digital Transformation ship, showcasing their capabilities...

Posted by: Antonino Lupo
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Leaders

Tech talent choose the most innovative offices

The key to attracting top tech talent is having an innovative office with the latest devices and equipment, according to a new report from YouGov. British businesses need to invest in the latest tech developments in order to stay competitive and...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow B-Reel's innovative and eccentric creative director

An experienced creative director versed in advertising and design. Pieter Konickx comes from a background in graphic design but has spent his career elevating his skillset on broader capacities to allow him to climb the ranks within the industry....

Posted by: Creativepool Editorial
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Features

Company Spotlight: Staying Innovative with Flipbook Studio

If you were to ask Andrew Lord how he came about to found an agency, he would probably answer that the distance between the oil industry and an animation studio is not so large as one may think. We caught up with Andrew, one of the co-founders of...

Posted by: Creativepool Editorial
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Leaders

Virgin Trains launch innovative data-driven DOOH Campaign

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages...

Posted by: Creativepool Editorial
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Leaders

BBC3 as an online channel: Innovative or Desperate?

BBC Three will become the first TV channel in the world to make the switch from a linear broadcast channel to online-first destination. The reinvented BBC Three will offer TV shows to stream and download through new homes The Best Of and BBC Three on...

Posted by: Magnus Shaw
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Leaders

Cannes Lions announce innovative speakers

Cannes Lions has announced the first list of speakers for Lions Innovation; the new “Festival within a festival” that will run during the Cannes Lions Festival this year, and focuses on innovative data, technology and ideas in...

Posted by: Creativepool Editorial
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Leaders

Adscend Media unveil innovative offerwall technology

The performance-based advertising network Adscend Media, has announced the launch of AdWall, an innovative piece of offerwall technology, which lets publishers choose an ad-sponsored alternative to traditional payment. AdWall is a comprehensive,...

Posted by: Benjamin Hiorns
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Industry

7 Reasons Why You Should Enter Annual 2024

Thinking about taking part in Annual 2024? Here are 7 reasons why it is the creative industry's "Most Award". 1. Most Distributed Giving your work global exposure. One of our big aims each year with The Annual is to get your work noticed. The...

Posted by: Creativepool
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Industry

Don't Be Confined by Your Industry Stereotypes

How those in marketing & creative roles in perceived ‘serious’ industries shouldn’t feel confined by industry stereotypes and should embrace stepping out of the box. By Vasco Vaz Rodrigues, Chief Marketing Officer at Aurum...

Posted by: Creativepool Editorial
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Features

How can creatives make the best use of Threads?

By Pete Sayburn, CEO of Studiospace, a matchmaking platform for senior marketers looking to hire agencies. It's always fascinating to see how a new platform is used and, as a CEO, I've witnessed some interesting responses to the astronomical growth...

Posted by: Creativepool Editorial
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Features

The Best Cannes Lions Winners of All Time #HistoryMonth

It’s been a full week now since the dust settled on the 2023 Cannes Lions and only time will tell if any of this year’s Grand Prix winners stand the test of time and earn their wings as legitimate “all timers.” Given that...

Posted by: Benjamin Hiorns
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Inspiration

How to Incorporate Ideation into Design Thinking

Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Involving five phases- Empathise, Define, Ideate, Prototype and...

Posted by: Creativepool Editorial
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Inspiration

Defying the decades-old perception of cybersecurity | #BehindTheBrand

Earlier this year, Grizzly collaborated with cloud security company Zscaler to evolve and energize its brand as a catalyst of transformational growth, paving the way for it to become a loved and recognized technology brand. We spoke to Grizzly CCO...

Posted by: Creativepool Editorial
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Features

From benches to beds – Ad land’s best unconventional campaign stunts

Marketing is an ever-changing field, with new strategies and tactics emerging all the time, particularly in the lightspeed years following the pandemic. In today's highly competitive business landscape, traditional marketing techniques are no longer...

Posted by: Benjamin Hiorns
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Industry

Annual 2022- Who will see your work this year?

Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...

Posted by: Creativepool
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Inspiration

9 reasons why you should enter Annual 2022

Whether it is your first time taking part or you've been entering into The Annual for year's. Here's 9 great reasons why you should get involved. 1. Most Distributed Giving your work global exposure. The Annual is distributed to and downloaded by...

Posted by: Creativepool
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Inspiration

Top 20 product designs of 2021 to get you inspired today

This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...

Posted by: Antonino Lupo
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Workshop

We should start rewarding failure

Henry Ford believed that “failure is simply the opportunity to begin again, this time more intelligently.” Yes, that Henry Ford. The man we all know from history for being incredibly successful in the car business had actually failed...

Posted by: Antonino Lupo
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Inspiration

Top 25 most inspiring creative inventions and products of all time

When you look at the history of product design and the greatest innovations of all time, it’s hard to ignore how a large amount of incredibly amazing inventions have all started popping up rather recently. The golden age of innovation and...

Posted by: Antonino Lupo
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Industry

Annual 2021 Judges Unveiled: Heineken, Ogilvy, TikTok and more...

Creativepool has officially selected the full line-up of judges for Annual 2021, the Creative Industry’s ‘Most’ Award currently open for submissions until 27th May. With a diverse blend of incredibly inspiring industry and...

Posted by: Creativepool Editorial
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Industry

Celebrating innovation with Huckletree and Otherway - #BehindTheIdea

It is universally acknowledged that creativity thrives in constraints. The past year has been a great measure for that, showing the best and most innovative business leaders shining in a fierce game of 'Adapt or Die.' To celebrate all these...

Posted by: Creativepool Editorial
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Workshop

You are designing tomorrow’s rubbish

It was just a few months ago, in February, that the AF&PA (American Forest & Paper Association) released a comprehensive research document in which it surveyed a number of paper mills around the US, offering then some guidelines on how to make more...

Posted by: Antonino Lupo
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Industry

Outmatching Digital with Fedrigoni's cultural heritage - #BehindTheBrand

When digital took over the world and the first Kindle was released, some publishers shuddered and panicked as they saw printed paper declining like never before. A few were forced to cease operations. The smallest book shops still struggle to...

Posted by: Creativepool Editorial
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Leaders

Follow the numbers, but don't forget the people

One would think there are enough advertising agencies out there, but the truth is you can never have enough creativity in the world. Data, KPIs and numbers dominate marketing - and sometimes this makes brands forget that people are above technology....

Posted by: Creativepool Editorial

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