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My God, this is going to be a disaster, said Roy Thomson, the owner of The Sunday Times back in 1962. He was talking about the launch of the very first colour magazine to be included with a newspaper a maverick step forward and gamble when newspapers...
Posted by: Creativepool Nick is a writer for branding and design. His work has won two Yellow Pencils in D&AD Writing for Design and appeared in the annual four more times. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy, and...
Posted by: Creativepool
If you look to the left, you'll notice this is the one hundred and first column I've written for Creativepool. I must admit I let my century pass by unnoticed, which is rather typical of my lack of attention. But it does allow me the opportunity to...
Posted by: Creativepool If, like me, you are registered with a number of job sites, you will probably get a weekly or even daily glut of emails telling you that you really ought to think about taking some sort of training course. Be it a course in Dreamweaver, Flash or...
Posted by: Creativepool I was very pleased to receive a big response to my recent piece on becoming a copywriter but one question really caught my attention. The correspondent asked me to suggest a 'type' of copywriting in which to specialise. This rather threw me, but it...
Posted by: Creativepool We all know the overused retail mantra 'the customer is always right'. It's been rammed into our consciousness since we got our first Saturday shops as grumpy teenagers and began having to deal with The Great British Moron. In my experience, the...
Posted by: Creativepool As BP's stricken rig barfed over 2000 barrels of oil a day into the Gulf of Mexico for the best part of a month, some wag suggested pouring gallons of vinegar into the ocean to create the world's largest salad dressing. But that's probably the extent...
Posted by: Creativepool
There are few sports as glitzy and glamorous as Formula 1. It's like rock'n'roll without the drugs but with everything else. A multi-billion dollar industry with fast cars (er, obviously), dashing men in shades, 'pit babes' (apologies to the...
Posted by: Creativepool
