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Leaders

CES 2016: The Highlights

Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Wieden+Kennedy

Translating New Year resolutions for Booking.com Booking.com recently revealed the “Best 2016 Ever” campaign from Wieden+Kennedy Amsterdam, which encourages people to turn their (most likely) doomed New Year’s resolutions into...

Posted by: Creativepool Editorial
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Leaders

Shaping the Landscape: Technology Trends in 2016

In a supplemental piece to my weekly tech roundup from yesterday, I'll be looking forward and examining the trends that look set to take the tech world by storm this year. In many ways, whilst it was a fine year indeed, 2015 didn’t see many...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights and Trends in Tech

First off the bat, let me take this opportunity to wish all my fellow Creativepoolers a happy and prosperous new year! 2015 was certainly an exciting one in the tech world, but with a 2016 looking to herald the dawn of mainstream virtual reality, the...

Posted by: Benjamin Hiorns
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Leaders

The Top Technology Stories of 2015

January: Google lets users design their own phones Internet kingpins Google unveiled a new prototype this year for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work...

Posted by: Creativepool Editorial
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Leaders

New campaign draws US tourists to the UK

Harnessing the power of social media to inspire more visitors to come and explore what makes Britain a great destination is the focus of a campaign launched in New York by UK Culture Secretary John Whittingdale. The Great Britain 'Home of Amazing...

Posted by: Magnus Shaw
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Leaders

Mark Foster Gage brings gothic glamour back to the New York skyline

Gothic architecture might be all the rage in the fictional world (just look at Gotham city in the DC Comics universe), but in reality, there's something of a stigma attached to it. It's the antithesis of the clean, plain, cold exteriors favoured by...

Posted by: Benjamin Hiorns
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Leaders

Studio Egret West design the Tube Stations of the future

Studio Egret West unveiled a revolutionary new design vision for the London Underground stations of the future this week, in a design manifesto developed by the London studio that includes more eye-catching tube station entrances, subdued lighting...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights and Trends in Tech

GoPro get into the drone business GoPro: Karma is Coming Whilst I have yet to jump on the drone bandwagon myself, the immortal child inside me at least understands the appeal (to an extent), and given the ubiquity of GoPro amongst the hobbyist...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From a Great Green Wall to Google Ventures

Venturethree - United Nations Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...

Posted by: Creativepool Editorial
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Leaders

New Balance follow Adidas into 3D printed shoe design

Footwear brand New Balance has followed in the footsteps of Adidas (apologies for the pun, but it was just too easy) in developing 3D-printed footwear. The American brand partnered with Massachusetts design studio Nervous System to develop prototype...

Posted by: Creativepool Editorial
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Workshop

The Startup Guides: How to get them to choose you

For a startup, often in the role of resource-poor challenger, the only way to eat the big fish is to create a compelling and differentiated brand that carves out a unique position in its customers’ hearts and minds. Before heading to the graphic...

Posted by: Harry Elonen
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Leaders

So who was behind those 'prefect' Harry Potter posters?

As an unashamed lover of the Harry Potter books (and movies to a lesser extent), I was one of millions of fans who were largely unwilling to let the franchise go when it climaxed rather spectacularly at in 2011. So whilst J.K Rowling and Warner...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Taylor James Taylor James has announced the addition of Jason Guerrero as Creative Director, Marie De Leon as Head of Production, and Jacques Tege as Senior Technical Director. All will be based in New York and will report to Taylor James New York...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Swedish Cuisine to the BFAs

Kessels Kramer - NRW Forum Kessels Kramer has designed a new identity system for NRW Forum, the German cultural centre, based around the phrase “Change is the only constant.” Taking this as a starting point the only thing that is certain...

Posted by: Creativepool Editorial
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Leaders

The latest highlights & trends in Tech

This device will stop hackers at the front door Start-up company Dojo Labs has created a connected device designed to scan your home and protect against malware, viruses and cyber attacks. The US-based team of security experts and hackers felt that...

Posted by: Creativepool Editorial
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Leaders

The IKEA team explores innovation in their new lab Space 10

As a child, I always loved visiting IKEA, which I promise isn't half as odd as it sounds. Not only were the meatballs simply divine (they appear to have lost a little of their lustre of late though), but the IKEA closest to us featured not only a...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Opera to Gourmet Goat!

Blast - The Wellcome Trust The Wellcome Trust has turned to Blast to communicate “The Crunch,” a new public engagement initiative that promotes good food, health and environmental education in young people. Blast has worked on naming The...

Posted by: Creativepool Editorial
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Industry

Taking On Gold: Creativepool wins Best Specialist Job Board at NORAS!

Creativepool has been named Best Specialist Job Board at the 15th Annual NORA Awards. At the 14th Annual NORA Awards last year, we were named the winner of the Best Innovation in Online Recruitment Award with LinkedIn. The awards ceremony for the...

Posted by: Creativepool
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Leaders

Top 5 Ads of the Week: Christmas Special

It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Laptop Chargers to Jimi Hendrix

Fuseproject - Zolt Fuseproject has developed the branding and industrial design of the new Zolt Laptop Charger Plus, which claims to be the smallest and lightest charger on the market. Zolt (a division of US electronics product developers Avogy)...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

The first VR musical instrument is backed by Abbey Road A virtual reality musical instrument has been developed that can potentially mimic thousands of instruments through a unique (and really rather clever) 3D sensor. The design of the boldly named...

Posted by: Creativepool Editorial
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Leaders

Boys & Girls launch an anti-bullying wristband

Amidst the high-octane networking and big deal making at the Dublin Web Summit 2015, some of the youngest tech entrepreneurs at the event (five, 11 year olds; Katelyn, Chloe, Ben, Nadine and Daniel) from St. Audoen’s School, in the heart of The...

Posted by: Creativepool Editorial
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Leaders

London Transport Museum opens Design Gallery and pop-up shop

The recent history of London is a fascinating one indeed, especially when you factor in how the progress of transportation has transformed the city into a bustling, seemingly endless metropolis. The designs that underlined these changes appeared to...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

Computing goes horizontal Altwork, a US design company, is set to release an adaptable office chair that lets users sit, stand or lie down while using their computers. The concept is aimed at high-intensity users, meaning people who spend at least...

Posted by: Creativepool Editorial
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Leaders

Crossing Borders: How business stumbled over design

We live in the age of design. We've seen Accenture buy design firm Fjord, making the international consulting firm the latest member of the club of multifaceted companies that are integrating studios. Accenture isn't doing its design savvy moves...

Posted by: Harry Elonen
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Leaders

The Biggest Rebrands & Makeovers of the Week

Rufus Leonard - ODEON ODEON, the European cinema chain, has been given a glamorous brand revamp courtesy of Rufus Leonard, all based around the franchises iconic “O” motif, which the design consultancy have said they have aimed to...

Posted by: Benjamin Hiorns
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Leaders

London's first Food Tech Hackathon with Jamie Oliver

Hackathons traditionally conjure up images of (male) tech brains surrounded by empty pizza boxes, beer cans, caffeine and questionable personal hygiene choices. But last weekend, London’s first ever Food Tech Hackathon blew the cobwebs out of this...

Posted by: Kate Lewin
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Leaders

McCann London recruits gamers for unique Halo 5 campaign

For many gamers (perhaps a few Creativepoolers amongst them), today is not simply the 27th of October 2015, it's the day they've been waiting on for years. The launch of Halo 5: Guardians, the latest entry in the blockbuster gaming franchise, and the...

Posted by: Creativepool Editorial
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Leaders

DigitasLBi tells us which brands are most contagious on social media

Social media itself is pretty contagious. Indeed, try glancing over at a fellow commuter on your way to work tomorrow, seeing them on Facebook or Twitter, and NOT reaching into your own pocket to have a quick glance yourself. Seriously, it’s...

Posted by: Benjamin Hiorns
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Inspiration

The Manchester Print Fair Highlights 2015

Celebrating print design in all its glory This weekend saw The Manchester Print Fair hit the city, taking over the Edwardian Engine Hall at the People’s History Museum for the second time this year. A regular feature on Manchester’s independent...

Posted by: Michelle Collier
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Leaders

Would you drive a cardboard Lexus?

In the wake of VW-gate, car makers are now making even more of an effort to design vehicles that are as eco-friendly as possible. Something tells us that this cardboard Lexus might be a one-off though. The luxury car makers typically work with sheet...

Posted by: Creativepool Editorial
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Leaders

A celebration of London Transport's design icons

Transported by Design is a celebration of a rich design heritage, dating back over 150 years. Running from July 2015 to early 2017, this programme of events, exhibitions and competitions will raise awareness of the pioneering design used every day by...

Posted by: Magnus Shaw
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Leaders

Channel 4 is reborn with the help of DBLG & SQUA

It's been ten years since Channel 4's last major brand refresh, so when it came time to shake off the cobwebs and give the brand a shot in the arm, it was never going to be a simple lick of paint. The rebrand, which was a collaboration between DBLG,...

Posted by: Benjamin Hiorns

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