Displaying 37 - 72 of 6289 results
On 5th April, 40 creatives, marketers and producers joined us at Jukin's London HQ for a lunch session to uncover the what, how, when and where of organic user-generated video and why brands and agencies should be using this inimitable creative...
Posted by: Jukin Media
OLIVER Group has collaborated with The Guardian, to launch “Learn about the world of The Media Planner,” a vibrant, vintage, tongue-in-cheek guide that details a humorous and surprisingly accurate account of life in a media agency. The...
Posted by: Creativepool Editorial
Jukin Media and Creativepool have launched the very first user-generated content powered video contest, inviting creatives from all over Europe to use this mostly untapped resource to create refreshing social media campaigns for their favourite...
Posted by: Jukin Media
It's no wonder brands have invested big in the power of social media this year. With the vast majority of consumers stuck at home for long periods of time, online ads and social media were the only touchpoints between them and their target users. We...
Posted by: Creativepool Editorial
Media Molecule is a smallish game studio with less than 50 employees and a hoard of creative energy. Founded in 2006, the studio has focused on highly creative works of interactive entertainment, including the one game that brought them to a stellar...
Posted by: Antonino Lupo
'If you don't have anything nice to say, don't say anything at all' - or so the saying goes. Of course, in the age of social media, the chances of anyone saying nothing at all is very slim indeed. One only has to scan the average street for...
Posted by: Magnus Shaw
How to get social media recruitment right and the hazards to watch out for. It’s widely known that in 2015 the majority of job seekers find their jobs through a social network. And I’m guessing that the vast majority of recruiters either...
Posted by:
Andre Harrell, vice chairman of REVOLT, the multi-genre, multi-platform network, recently announced that the "REVOLT Music Conference" is to be renamed the "REVOLT Media Conference," in recognition of the growing convergence of media and music....
Posted by: Benjamin Hiorns
Lemon8, TikTok’s sister-app is an innovative social media platform that aims to revolutionise the way users connect and express themselves online. Described as a romance of Instagram and Pinterest, with its unique blend of visual and written...
Posted by: Creativepool Editorial
In the giddy haze of the “I want it all and I want it now” culture of 2024, the very idea of getting excited over something tangible probably seems a little quaint. If, like me however, you’re old enough to remember the anticipation...
Posted by: Benjamin Hiorns
In recent years, social media controversy has become a potent tool in the arsenal of modern marketing strategies. Companies, influencers, and even public figures have utilized controversial content to grab attention, generate engagement, and boost...
Posted by: Benjamin Hiorns
With traditional (and some might argue antiquated) gender roles in a state of rapid flux, it's more important than ever to understand clearly what society as a whole feels about the notion of gender equality. JWT London and media intelligence...
Posted by: Creativepool Editorial
Universally reviled and/or worshipped boy-band One Direction will be launching their new fragrances through the Havas Media social unit; Socialyse powered by Cake, which offers a complete social service to clients, combining the earned and paid...
Posted by: Creativepool Editorial
The battle for talent between WPP and their rivals Publicis and Omnicom (who will soon be merging) continues apace as the Publicis Group's 'Razorfish' (a full service digital agency based in New York) announced they had poached WPP MediaCom's head of...
Posted by: Benjamin Hiorns
Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...
Posted by: Creativepool Editorial
For Group Chief Strategy Officer Eva Grimmett, boredom breeds. Once it sets in, it corrupts everything you do, everything you want to achieve, and all your future plans. As simple as it may sound, her secret formula to success is to not allow...
Posted by: Creativepool Editorial
The American Honda Motor Company announced yesterday that it would be consolidating the lion's share of the digital marketing for both its primary Honda brand and its Acura luxury brand into a new team drawn from Razorfish and other members of the...
Posted by: Benjamin Hiorns
--- Where are all the great media jobs hiding? Why isn't there a website that caters for all the segments of media, displaying all the best media jobs the UK has to offer? Well now there is! Creativepool is the UK's premium place to discover the...
Posted by: Creativepool
Global programmatic advertising agency VivaKi announced yesterday that it will be working with Publicis Health Media (PHM) to bring programmatic advertising to the pharmaceutical and healthcare sector. PHM will be using a custom version VivaKi's...
Posted by: Benjamin Hiorns
Mobile advertising specialists Millennial Media were recently hired by outdoor clothing and equipment retailers The North Face to help them shift their marketing campaigns away from traditional channels and focus on a more digital approach, focusing...
Posted by: Benjamin Hiorns
The global pandemic has presented the creative industries with a great series of unique challenges. For creative professionals around the UK and beyond, such challenges led to most of the industry envisioning new, innovative creative solutions,...
Posted by: Creativepool Editorial
The role of social media in marketing is usually underestimated only by those who have never dealt regularly with blogs or business pages. Simply put, if you are the owner of any new commercial organisation or you do anything that can generate...
Posted by: Creativepool Partner
There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards....
Posted by: Creativepool Editorial
There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins which have a supporting business model flimsier than a house of cards....
Posted by: The PR Boutique
It was announced earlier this week that M&C Saatchi LA will be in charge of all strategic, creative and production duties for the social media account of UGG Australia, taking the account from incumbent agency, 360i. UGG Australia is a fine clothing...
Posted by: Benjamin Hiorns
In a campaign full of media firsts, planned and bought by Arena Media, Domino’s Pizza will be advertising via London taxis for the first time, as well as via podcast platform, Acast. Domino’s branding will appear on London cabs, with the...
Posted by: Pumpkin
It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...
Posted by: Creativepool Editorial
I'm going to go out on a limb here and presume that at least 75% of the people reading this piece have an active Facebook account. Such is the all-encompassing ubiquity of the great social media titan, that it's not unrealistic of me to make this...
Posted by: Benjamin Hiorns
Social media itself is pretty contagious. Indeed, try glancing over at a fellow commuter on your way to work tomorrow, seeing them on Facebook or Twitter, and NOT reaching into your own pocket to have a quick glance yourself. Seriously, it’s...
Posted by: Benjamin Hiorns
Just 20% of UK news audiences feel confident that the news they are reading is real and 70% want social media companies to take more responsibility for tackling fake news, research conducted for the7stars, the UK’s largest independent media...
Posted by: Creativepool Editorial
Social TV behaviours - the simultaneous use of television and social media - have continued to evolve over the years; shifting from consumers passively consuming TV - to socially consuming TV as more and more social platforms becomes accessible via...
Posted by: Magnus Shaw
Assembly announced yesterday that former M&C Saatchi CEO, Jeff Brooks, had joined them as the agency's chief commercial officer. The move, effective immediately, will see Brooks leading the forward-thinking, New York-based scaled media agency's...
Posted by: Benjamin Hiorns
Havas Media Group recently announced the global launch of it's Italy-based LuxHub, a consulting business specialising in luxury brands. The new global unit is to be headed up by current Havas Media Group Italy CEO, and luxury fashion expert, Isabelle...
Posted by: Creativepool Editorial
A startup led by former Marker Studios vice president of branded entertainment, and industry veteran, Fran Solomita; Mozaic Branding is an innovative firm, which will provide unprecedented service capabilities for brands seeking collaboration with...
Posted by: Benjamin Hiorns
Long form, short form, educator content, social media and inclusivity - a trio of industry leaders predict what they expect to be big this year, whilst examining where they come from in the first place. Simon Binns, editor of LAD Bible, Matt...
Posted by: Creativepool Editorial
On 26th July 2018, Creativepool and Jukin Media hosted a Deep Dive panel session into the impact of new media (user-generated-content) on the future of storytelling in advertising with Archie Tollast, Senior AD @ WCRS and representatives from the...
Posted by: Creativepool
