Displaying 1 - 36 of 3255 results
Wavemaker: Specialist content division By far and away the biggest news for MEC this month has been the launch of its specialist content division; MEC Wavemaker, which consolidates MEC’s content strategy, social, partnerships and experiential,...
Posted by: Creativepool Editorial
MEC has announced the launch of MEC Commerce, a specialist e-commerce consultancy. Led by MEC Global Solutions in London, the launch is part of an ongoing strategy to create “A leading edge” for the agency’s clients in the constantly changing...
Posted by: Creativepool Editorial
In the same week that the global media agency was named as one of the 100 best companies to work for by the Sunday Times (for the 6th consecutive year), MEC announced the launch of Evolution; an innovative apprenticeship programme that will provide a...
Posted by: Creativepool Editorial
MEC has made it into the Sunday Times 100 Best Small Companies to Work For 2016, making it the sixth consecutive year that the global media agency has been named on the list. MEC secured 68th place in the list this year and competed against over...
Posted by: Creativepool Editorial
It was announced this week that Group M will merge both the global operations and teams of its MEC and Maxus agencies into a brand new agency, which has yet to be named. This currently nameless agency will be led by MEC's Global CEO, Tim Castree,...
Posted by: Benjamin Hiorns
MEC has launched a global industry-wide initiative to celebrate difference and raise more visibility of inclusion as a critical business imperative. Debuting at New York’s Advertising Week, “Brave Your Bias” implores people to...
Posted by: Creativepool Editorial
MEC Manchester announced this week that Never No and Flow XO have won the opportunity to work within its new MEC Wavemaker start-up hub, following a competition held at the search, analytics and social conference SASCON last week. The two start-ups...
Posted by: Creativepool Editorial
Ever wondered what the face of advertising looks like? The picture above is the result of MEC’s initiative at Advertising Week Europe yesterday, which used photographs of attendees and a bespoke facial merging tool to capture this image. The...
Posted by: Creativepool Editorial
MEC UK has partnered with AllBright to help achieve its mission to make the UK the best place in the world to be a female founder. AllBright was launched in 2016 by co-founders Debbie Wosskow OBE (CEO and Founder of Love Home Swap) and Anna Jones...
Posted by: Creativepool Editorial
MEC UK launched a partnership this week between Colgate and Britain’s Next Top Model; a first-of-its-kind deal for the brand and A+E Networks’ channel Lifetime, which has exclusive UK TV rights to the new series. The partnership includes...
Posted by: Creativepool Editorial
This Thursday (March 16) at 6.30pm, the Thames will host a new art installation created by acclaimed artist Jason Bruges to put a spotlight on the river’s health. Called “Thames Pulse,” the installation, launched by London media agency MEC UK...
Posted by: Creativepool Editorial
I spent the better part of my late teens and early twenties as part of an unsuccessful progressive rock band called Dead Letter Office, and the best part of my late twenties in an equally unsuccessful outfit called Rubicava. So, when it comes to the...
Posted by: Benjamin Hiorns
MEC UK is launching a new data-driven campaign for Transport for London (TfL), in order to help reduce road collisions across the capital. Working in partnership with TfL and Kinetic, MEC has created an innovative OOH campaign, which uses real-time...
Posted by: Creativepool Editorial
Getting young children to brush their teeth can be a monumentally challenging task for parents. To make the process that much easier, Colgate have launched Colgate Smiles, a range of toothpastes specifically designed for children. To promote these...
Posted by: Benjamin Hiorns
AOL and MEC announce a new content deal for legendary tyre manufacturer Michelin. Called Car Connections, the digital content hub will use original videos, inspiring images and articles created by motoring icons and journalists to bring the world of...
Posted by: Creativepool Editorial
MEC and the data start-up DATAA have announced a competition for Data Science Master's students with the participation of the University College of London as well as a range of Belgian Universities (Vrije Universiteit Brussel, Ghent University,...
Posted by: Creativepool Editorial
MEC Wavemaker and Evian, the bottled water brand, are appealing to the inquisitive streak in Wimbledon fans’ with the return of their award winning #wimblewatch campaign, which this year watches people reacting to the Wimbledon action and...
Posted by: Creativepool Editorial
MEC has secured a major sponsorship deal between national law firm Irwin Mitchell and the BT World Wheelchair Rugby Challenge. The sponsorship will align Irwin Mitchell with the globally renowned BT World Wheelchair Rugby Challenge, which actively...
Posted by: Creativepool Editorial
Colgate Sensitive Pro-Relief is teaming up with Jamie Oliver Group’s Food Tube, ITV and a host of UK food festivals for a new social, digital and experiential campaign by MEC Wavemaker. Jamie Oliver Media Group, MEC Wavemaker and Colgate have...
Posted by: Creativepool Editorial
MEC Wavemaker has co-created a partnership with AOL Studios and Activia to support the global repositioning of the Danone brand. A series of videos starring influential women, including Jodie Kidd, Victoria Pendleton and Denise Lewis, have been...
Posted by: Creativepool Editorial
Mind, the mental health charity, and media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as...
Posted by: Creativepool Editorial
As an established and much loved brand in the UK, BT Global has a history of transforming people's lives and connecting them through the power of technology. It then makes sense that, contrary to what some may think, BT works to be a pioneer of...
Posted by: Creativepool Editorial
The approach to collaborating with one of the biggest brands in the world by Ben Langsfeld, Executive Creative Director at BUCK. Not long ago, we were making a homemade sock puppet music video for asthma awareness. Fast forward 10 years, and...
Posted by: Creativepool Editorial
A new study conducted by McCann Truth Central, McCann Worldgroup’s global intelligence unit, took an in-depth look at the changing dynamics of global brand marketing today, concluding that building global brands today requires a more nuanced...
Posted by: Creativepool Editorial
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
The interplay between global trends and local creativity has become a defining characteristic of contemporary aesthetics. As cultures intertwine and technology bridges geographical divides, designers are increasingly drawing inspiration from a mosaic...
Posted by: Benjamin Hiorns
Big news over at Crispin Porter + Bogusky, where Lori Senecal has been named as Global CEO, a newly created position that will see her steering CP+B through its ongoing global growth and expansion by managing the coordination of the firm's eight...
Posted by: Creativepool Editorial
It's a sad fact indeed, but globally, women are still paid around 70% less than men. This is especially shocking considering how women will control almost two thirds of consumer wealth in the next decade. Smart brands seeking to build relationships...
Posted by: Creativepool Editorial
Razorfish Global has announced the acquisition of Sydney-based 2DataFish, the leading Adobe data analytics and marketing optimisation consultancy in Australia and the APAC region. The acquisition strengthens Razorfish Global, making it the only...
Posted by: Creativepool Editorial
Amstel is one of the largest beer brands in the international scene. Few will know, however, of its humble origins in 1870, and how it rose to such worldwide success. Fast forward over a century later and Amstel now stands for friendship and...
Posted by: Creativepool Editorial
We have all been witnesses to what a global pandemic was able to do to the entire creative industry. As we are just about getting ready to enter a new normal, it is now more important than ever to support young creatives in these challenging...
Posted by: Creativepool Editorial
As digital developments continue to revolutionise the rapidity and range of information and marketing messages that are communicated globally, the rapid transfer of ideas has naturally had an impact on the technology and advertising industries...
Posted by: Magnus Shaw
John Mescall has been named as the new global executive creative director at McCann's headquarters in New York. The move will see him relocated from McCann Australia, where he has served as executive creative director since October 2011. The move is...
Posted by: Benjamin Hiorns
According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...
Posted by: Creativepool Editorial
Wunderman, the leading global digital agency, today announced that POSSIBLE, a multi-service digital agency, has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers today...
Posted by: Creativepool Editorial
On Wednesday this week (August 26), the H&M Conscious Foundation and DDB Design Stockholm launched the first ever Global Change Award; one of the world’s biggest challenges for early stage innovation and the first such initiative in the fashion...
Posted by: Creativepool Editorial
