Displaying 253 - 288 of 295 results
Two Ogilvy CommonHealth mainstays were inducted into the Medical Advertising Hall of Fame's Future Famers Program at an awards dinner held at the Pierre Hotel in New York on tuesday night (February 3). Account executive Lisa Gelbman, and content...
Posted by: Creativepool Editorial
This week, Macmillan Cancer Support has launched a new brand campaign from VCCP, which builds on the charity's message that those suffering from cancer should never need to feel like they're alone. It's a sad fact, but most of us will be affected by...
Posted by: Creativepool Editorial
Classically beautiful curved TV from Samsung Samsung's CES 2015 Keynote Speech Samsung chose CES 2015 as the platform from which to unveil their new curved TV designed by the Fuseproject consultancy, which is headed up by famed Swiss designer Yves...
Posted by: Creativepool Editorial
This week has been one big, fat customer relations fail in the life of Creativepool’s grumpiest blogger. That’s me, by the way, and it’s a title I’m rather proud of. Oh, and before you go all grammar guru on me, and tell me...
Posted by: Ashley Morrison
This year's International Rugby Board World Rugby Conference and Exhibition (that's a mouthful) concluded with the first official unveiling of the new logo and look of the board's freshly named “World Rubgy” group. The rebranding process...
Posted by: Creativepool Editorial
The Matomy Media Group furthers its strategic digital advancement by announcement the acquisition of MobFox, Europe's leading mobile programmatic advertising platform. The acquisition follows the group's strategic partnership with the Publicis...
Posted by: Benjamin Hiorns
Luke Atkinson, former head of planning at Leo Burnett Sydney, will be moving to New York to serve as vice president of consumer and cultural planning for Smirnoff vodka. Atkinson left Leo Burnett earlier in the year to get married and was replaced by...
Posted by: Benjamin Hiorns
The WPP shop MediaCom has been selected to take care of US media planning and buying duties for Anheuser Busch InBev, the brewing giant whose brands include globally recognised beers such as Budweiser, Bud Light, Stella Artois and Beck's. The company...
Posted by: Benjamin Hiorns
WPP announced yesterday that they have agreed to acquire Element Marketing Group (EMG) on behalf of Ogilvy CommonHealth Worldwide (OCHWW). EMG is a leading market access agency in the pharmaceutical and biotech industries and will rebranded as Ogilvy...
Posted by: Benjamin Hiorns
eBay announced yesterday that it plans to cease trading eBay and PayPal, the online auction site's electronic payment system, as separate entities, and will be operating them as independent publicly traded companies. The surprise move follows Apple's...
Posted by: Benjamin Hiorns
AOL and the Publicis Groupe announced yesterday that they would be expanding their comprehensive six-year partnership into programmatic video and linear TV in a move that will provide all agencies within the Publicis Groupe with greater access to...
Posted by: Benjamin Hiorns
It was confirmed yesterday that McCann Worldgroup have poached WPP's Jean-Michel Wu as chief talent officer. The move, effective from the 20th of October, will see Wu moving from his base in Shanghai to Singapore, where he'll be responsible for...
Posted by: Benjamin Hiorns
Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...
Posted by: Magnus Shaw
In an effort to further expand its efforts to target small businesses, the UPS Store plans to introduce a new integrated campaign next month, created by UPS Store agency of record, Doner, from Detroit, and the UPS agency of record, Ogilvy & Mather,...
Posted by: Benjamin Hiorns
The Atlanta-based Creaxion, one of North America's leading marketing firms, announced recently that it had signed up SegPay for five more years; the longest, and perhaps most significant client contract in the agency's 16 year history. SegPay is one...
Posted by: Benjamin Hiorns
Eventbrite and 99designs have joined forces, announcing an integration that will seamlessly connect graphic designers with event organisers, in order to provide them with access to professional, unique banner designs for their event pages. The...
Posted by: Benjamin Hiorns
Boston-based furniture retailer Bernie & Phyl's has named the New York agency DeVito/Verdi as its agency of record. The award-winning agency was granted a seat at the company's table by Rob Rubin, Bernie & Phyl's president of merchandising and...
Posted by: Benjamin Hiorns
Saatchi & Saatchi Latin America and Conill Advertising, Saatchi & Saatchi's multicultural unit, announced yesterday that Javier Campopiano has been appointed to the newly created role of chief creative officer for Latin America and Multicultural USA....
Posted by: Benjamin Hiorns
How much would you pay for a copy of Nik Kershaw’s album ‘The Riddle’? Should you wish to add it to your iTunes collection via Apple’s store, it would cost you about £5.50. On Amazon’s marketplace, you could pick up...
Posted by: Magnus Shaw
It was announced yesterday that legendary creative ad man Roy Wisnu will be joining Lowe Indonesia as the agency's new group CCO, leading Lowe's creative across all its Indonesian divisions, including digital division Lowe Profero, and activation arm...
Posted by: Benjamin Hiorns
The Publicis Groupe have promoted within their ranks this week, as Jay Benjamin, former top creative at Leo Burnett New York since is first opening 3 years ago, has been appointed chief creative officer of the New York branch of global advertising...
Posted by: Benjamin Hiorns
Last month it was announced that online brokerage firm 'E-Trade' were retiring their now legendary talking baby commercials, which have been mainstays on American television since they first aired during the Super Bowl commercials back in 2008....
Posted by: Benjamin Hiorns
“If you look at the UK, we are suffering because we are not putting the time into the idea and there’s empirical evidence to say that the quality of our output has gone down. It’s not my opinion. Empirical evidence from the audience...
Posted by: Magnus Shaw
In a bold move earlier today that they feel will lead to significant increases in digital marketing solutions space in India, the 'DDB Mundra' group announced today that it had acquired the digital marketing firm '22feet'. The firm is renowned in the...
Posted by: Benjamin Hiorns
Most people would probably agree that, these days, we are a much more touchy-feely nation than ever before. Or much more “politically correct”, if you want to be more politically correct about the label. But advertising is still one of...
Posted by: Ashley Morrison
CANNES, France - June 19th, 2013 - SapientNitro, part of Sapient (NASDAQ: SAPE), announced today it has won a Gold Mobile Lion for RBS GetCash, an innovative service for Royal Bank of Scotland's mobile app that allows customers to withdraw money...
Posted by: Publicis Sapient
For the jobbing freelance there can only be one priority. Ahead of the bookkeeping, email answering, blog updating and business card ordering - there's nothing more important than bringing in the work. And, when the industry is buoyant, it's not too...
Posted by: Magnus Shaw
That’s right - the most life changing, communication changing, perhaps economy changing, and even world changing thing since email. I’ll be blunt. I’m going to say nothing online can come close to email in any of these stakes. Not...
Posted by: Creativepool
By Magnus Shaw I remember when the 3 mobile network was the new kid on the 3G block (will there be a 4 network soon, I wonder?). Keen to make its mark in a crowded marketplace, the brand introduced itself with a rather brave TV campaign. I say...
Posted by: Creativepool
Perm or freelance? You decide! This month's article will help you decide whether your next move in the industry is focused towards the permanent or freelance side. Jonathan Lindon, MD of Source, will explain the pros and cons of both, leaving it up...
Posted by: Creativepool
What is the work like? Writers produce works of fiction and non-fiction. They may work on: novels short stories poetry scripts for radio, TV, film or theatre non-fiction books newspaper and magazine articles, from news and features to opinion...
Posted by: Creativepool
by Creativepool. We've all heard that first impressions count and never is it more true than for an interview. If 70% of a first impression is based on appearance and body language, then dressing appropriately for your interview is of the upmost...
Posted by: Creativepool
by Magnus Shaw I hope you enjoyed your Bank Holiday, thunder storms and all. I did some light shopping on Sunday, such is my hectic rock and roll lifestyle. My good lady wife and I wanted to make a couple of specific purchases: some reading glasses...
Posted by: Creativepool
As with so many wonderful things, the Meerkat was first introduced to us by Sir David Attenborough. In the 1980s documentary Meerkats United' we discovered they are not cats, they reach sexual maturity aged one and they speak' to each other. It...
Posted by: Creativepool
A key influence on the discussions at DMEXCO 2023 was how the emergence of free ad-supported streaming TV (FAST) channels is shaping the future of TV and premium video advertising. More than half of European CTV viewers in AudienceXpress’ CTV...
Posted by: Creativepool Editorial
If there is one thing this pandemic has accelerated, it is the rate at which businesses have realised they are in deep pits of dung. Outdated systems, experiences and pipelines have come to the open following the outbreak and it looks like the...
Posted by: Creativepool Editorial