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Inspiration

Here's all the best 2020 Christmas ads!

All the 2020 Christmas campaigns in one place Every year the same story: agencies and brands coming together to release a stream of beautiful Christmas ads for the joy of us all. It has almost become tradition. There’s no Christmas without a...

Posted by: Antonino Lupo
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Workshop

Augmented Pride with AMV BBDO and GSN

What to do when a global pandemic risks to wipe out all the Pride celebrations (and, indeed, it almost does)? You ask for help to one of the best inventions of the decade: AR filters. Artists in the LGBTQ+ community and beyond have been using AR...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Posted by: Benjamin Hiorns
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Leaders

Dynamo teams up with Kelly Hoppen to create beguiling 3D wallpaper

Today's celebrity folk are rarely content to stick with the roles that made them their millions. The Hollywood rolodexes are full of actors wanting to become musicians, rappers wanting to become talk show hosts, and sports stars wanting to become...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Saatchi & Saatchi

Telling a surreal tale of love in Thailand GrabCar Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film, which acts as a sequel to their launch film “Super Easy Life.” The new film, called “Super...

Posted by: Creativepool Editorial
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Leaders

Germany creates the first 3D printed sweets

In the last few years, 3D printing has evolved from a niche concern into a thriving industry, with many previous naysayers in the design community now happily jumping on board the bandwagon with both feet. Not only is it a surprisingly affordable and...

Posted by: Benjamin Hiorns
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Leaders

Peter Schmeichel gets stuck into a friendly kickabout for Carlsberg

Carlsberg, the Official Beer of the Barclays Premier League, launched a new global TV commercial this week starring non-other than former Manchester United goalkeeping legend Peter Schmeichel and Sky Sports football presenter Jeff Stelling, to...

Posted by: Creativepool Editorial
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Leaders

NOW TV reveal magical new identity

The independent, London-based brand consultancy Venturethree has created a colourful new brand identity for NOW TV, the TV streaming service from Sky, marking the first rebrand since the service launched back in July 2012. The new identity features a...

Posted by: Creativepool Editorial
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Features

Where have you bean? Heinz roll out new TV spot, copywriting saved.

I felt sure if we waited long enough, someone would grasp the nettle and prove that the art of copywriting isn’t dead, just having a lie down. The fact that this little miracle has been achieved by one of the nation’s best known (and best...

Posted by: Creativepool
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Job Description: 3D Visualiser

3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...

Posted by: Creativepool
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Workshop

Is your digital footprint hurting or helping your career prospects?

Your digital footprint refers to the record of your online interactions. It's everything you do, share, or post online - some of which can tarnish your reputation. But, according to Statista, only about a third of people who use the internet...

Posted by: Creativepool Editorial
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Leaders

Cecil the Lion immortalised by Empire State Building

Cecil the Lion became an internet sensation last week, unfortunately for all the wrong reasons. Cecil was gunned down in his prime by a dentist and “Recreational game hunter” from Minnesota, who became just about the most hated man on...

Posted by: Creativepool Editorial
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Inspiration

Celebrating the in-camera discipline of Ken Gerhardt #MemberSpotlight

How did you get into the industry? My interest in the fine arts and my desire to study got me talking to a professional photographer outside the art school. He asked when in my spare time if I would be interested in assisting him on assignments....

Posted by: Creativepool Editorial
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Features

What AI really thinks of the world’s biggest companies

AI fever has swept the world over the past year, and businesses are scrambling to figure out how best they can take advantage of it to improve efficiency and profits, so it’s interesting to see how artificial intelligence interprets some of the...

Posted by: Creativepool Editorial
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Inspiration

Forget what you think you know about Jack Archer | #MemberSpotlight

A multi-skilled, creative-thinking photographer specialising in a wide range of content production. Jack Archer’s primary focus is on automotive photography working with both private and commercial clients. He is also, however, an experienced...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Cake/Havas London Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

BETC Paris - CANAL The French TV networks CANAL+ and CANALSAT recently united their forces in order to become one giant television destination: CANAL. To celebrate this holy union, the new entity asked BETC Paris to create a spectacular commercial...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Circus Circus continues to grow and attract the best talent. This week, the micro-network led by Bruno Lambertini, Ignacio Liaudat and Luis Alonso announced the addition of Federico Durán to the Los Angeles office, with Durán joining the...

Posted by: Creativepool Editorial
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Creative Branding: What's It Good For?

A brand is the visual, emotional, rational, and even cultural image that people associate with a product or with a company. Brands are more important at this period in time than any time in the past century. Brands bring together psychology and...

Posted by: Creativepool Editorial
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Workshop

Photography 411: Orientation and viewpoint

It might seem obvious, which way up to hold your camera, but there’s a lot more to orientation and viewpoint than simply not taking too many pictures of your feet. Change where you are in relation to your subject or how you frame them and you...

Posted by: Fotolia
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Leaders

Tech Meets Creativity: Best of 2016 & Trends for 2017

Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...

Posted by: Benjamin Hiorns
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Leaders

The Week in Advertising

The Martin Agency – Geico The Martin Agency scooped well-deserved Grand prix at Cannes last month for its brilliant take on pre-roll ads with “Unskippable,” ad for US car insurer Geico, and the agency is displaying that same acerbic humour...

Posted by: Benjamin Hiorns
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Inspiration

A.I. Will Save Us.

I am not a robot. Just to be clear before we start- I can spot lampposts in any picture. It’s getting harder to tell though isn’t it and the march of the robots that AI has caused has sent creatives running into the streets in a Black Monday,...

Posted by: Tony Pipes
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Leaders

Ads of the Week: The last of the big Christmas spots and other stories

Havas London - Heathrow Heathrow has unveiled its second-ever Christmas advert, revealing the epic, 50-year-long love story of Doris and Edward Bair, the much-loved teddy bears, who were shown in the airport's first Christmas TV ad last year. The...

Posted by: Creativepool Editorial

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