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Workshop

How to... Prepare for interview questions.

by Creativepool. Getting yourself prepared for these following interview questions is a vital part of landing a great job. Most of these will come up in one shape or another during the interview - unless of course you get one of those great...

Posted by: Creativepool
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Workshop

Content for your Design, Digital, Media, Games and Web CV

by Creativepool. Below lists the basic outline for what you should have in place on your Creative CV for the Design, Digital, Media, Games and Web CV. You can follow this in the basic order that it is outlined below and this should give your CV an...

Posted by: Creativepool
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Workshop

How to... Perfect your interview technique.

So, at last you've got through to the interview stage and you need some advice. Your CV has been scrutinised, your portfolio pawned over and the last thing you need is the perfect interview technique. Below are some vital tips that we have collected...

Posted by: Creativepool
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Features

5 Minutes with...David Dalley, Creative Director and Fine Artist

by John Fountain. Following a successful career as an award winning creative director, David is now a successful fine artist. Here he talks about his career, his travels and how things have changed over the years. So how would you describe your day...

Posted by: Creativepool
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Features

Taxing. What we can learn from the Starbucks fiasco.

by Magnus Shaw. There's only one thing that surprises me about the Starbucks saga, and it isn't their reluctance to pay tax. As large corporations are only really answerable to shareholders, that is to be expected. No, it's the fact they thought...

Posted by: Creativepool
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Inspiration

CP Loves... "Fuzzy" Jacopo Rosati

by Jessica Hazel. Sometimes life in England can be a bit depressing - particularly in the winter when you have to try and remain cheerful despite the torrents of freezing rain, commuting in the dark on overcrowded, germ-ridden trains and screaming...

Posted by: Creativepool
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Features

Why did Murdoch's Daily iPad 'newspaper' fail?

by Magnus Shaw. Do you read The Daily? Unless you own an iPad style tablet you probably don't. Even if you do, you won't for very much longer. The Daily is a digital newspaper, published by Rupert Murdoch, available on tablets and closing any day...

Posted by: Creativepool
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Leaders

East London Design Show 2012

The East London Design Show returns to Shoreditch Town Hall on 6-9 December, for another year of hassle-free Christmas shopping. The East London Design Show (or ELDS) is an annual event that brings together the best of the UK's independent product,...

Posted by: Creativepool
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Workshop

Winning website tips

The Lovie Awards provide us with their top tips on creating a website that is better than all of the rest. The Lovie Awards 2012 took place in London, UK and brought together the top talent in website design, development and entrepreneurship from...

Posted by: Creativepool
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Inspiration

CP Loves... Odd things you find on the internet.

by John Fountain. Here's some articles, videos and websites worthy of further exploration... Kirby Ferguson. Embracing the remix. Kirby Ferguson is a film-maker from New York. He has a point of view that I guess many of us believe there is some...

Posted by: Creativepool
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Features

5 mins with... Fiona Proudler of Realise

I head up Realise, one of the top 20 independent digital agencies in the UK with offices in Farringdon and Leith, Edinburgh. Realise is an agency going through amazing transformation and growth. When I joined there were less than 10 in the agency...

Posted by: Creativepool
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Features

Off and On; The twisting tale of the ITV logo.

by Magnus Shaw. Perhaps surprisingly, there's only been an official ITV logo since 1989. Until then, the network was divided into autonomous regions, each with their own brand. If you're in your thirties or forties you'll remember your own - Thames...

Posted by: Creativepool
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Features

The good book. The problem with a copywriter's portfolio.

by Magnus Shaw. Here's a problem which only came to my attention this week. Actually I think it has been lingering in the back of my mind for a couple of decades, but it only came into focus a couple of days ago. Because I write columns here and...

Posted by: Creativepool
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Inspiration

#Trends. 4G - Bringing home the [Kevin] Bacon

by Ashley Morrison. You may have heard of something called the three-second rule. In advertising terms, if the person you're trying to sell to doesn't understand your message within three seconds, then your message is too long. But the latest EE...

Posted by: Creativepool
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Features

5 Minutes with... Sarah McCartney - Copywriter and Perfumer

by John Fountain. Head writer at Lush from 1996 to 2010, Sarah is now Head of Ideas at the writing agency Afia. As an author she has penned 'The Fake Factor', 'Online Marketing in 7 Days (for people who can't avoid it any longer)', and '100 Great...

Posted by: Creativepool
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Features

CP Loves... Pregnant, sleeping, Russian couples (by Jana Romanova)

by Jessica Hazel. The time in your life when all your friends start having babies can be a disconcerting one and people react to it in different ways. You can panic and marry the next person to smile at you on the tube, panic and run away to Goa,...

Posted by: Creativepool
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Features

How to... Get bigger clients

by Printed.com. Every small business strives to win bigger and bigger clients who have more money to spend, but if you're going to to do this you need to pitch your services in a way that appeals to them and gives them confidence that you can...

Posted by: Creativepool
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Leaders

Kellogg's opens the first 'Tweet Shop'

Kellogg's has opened what it is calling the "World's First Tweet Shop". This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps. Wonderfully simple, tweet with the hashtag #TweetShop and get...

Posted by: Creativepool
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Inspiration

#Trends. Furniture design - Even Brad Pitt is having a go.

by Creativepool. Brad Pitt already has a taste for the creative industry with his collaborative architecture work with the likes of Frank Gehry and Rem Koolhaas. Gehry was enlisted as one of the designers in his Make It Right Foundation, in an...

Posted by: Creativepool
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Inspiration

#Trends. When technology gets creepy.

by Magnus Shaw. I'm going to write about a new piece of technology, but it will involve some intimate body stuff. I'm pre-supposing you guys are broad-minded enough to handle references to sexy-time, but I'm a card-carrying, awkward, repressed...

Posted by: Creativepool
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Features

Clay Marzo. Creativity in a 6ft wall of water.

When it comes to surfing, Clay Marzo is unique. He has revolutionised the sport and taken it to a whole new level. In fact, he has pioneered moves so original and complex, that other surfers simply look on in wonder. The "Marzo Reverse" is one such...

Posted by: Creativepool
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Features

Out of sight. What became of the virtual office?

by Magnus Shaw. Working in an ad agency in Fleet Street in 1995, I was called into a first-floor office to be shown something very impressive - an email account. Visually it was quite modest, just some browser windows with names and messages in...

Posted by: Creativepool
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Leaders

Williams F1 picks Rufus Leonard for digital brief

Legendary British Formula One team Williams F1 has appointed digital agency, Rufus Leonard, to lead its online transformation, creating an entirely new user experience across multiple digital channels. The project covers strategy, UX, design and...

Posted by: Rufus Leonard
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Features

'Action Painting' gets us in a mess.

by Jessica Hazel. It's not just toddlers who get a kick out of using their bodies as paintbrushes, it's a visceral and provocative discipline which has intrigued the art world since the 1950's when it first burst onto the scene via Jackson Pollock's...

Posted by: Creativepool
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Features

Can copy-writing be taught?

by Magnus Shaw. In the distant past, I trained to be a croupier. A roulette dealer, to be accurate. Roulette is fairly complicated and the dealer must be aware of every aspect of the game in progress - monitoring when the bets go down, who has won,...

Posted by: Creativepool
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Features

In search of the 10%. Is Sturgeon's Law the alarming truth?

by Magnus Shaw. Theodore Sturgeon was an American science fiction writer. A popular author, he is more widely known for his 'revelation' or law. It's a simple proposition which Sturgeon devised after spending years defending science fiction...

Posted by: Creativepool
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Features

Thinking outside the corporate box.

by Ashley Morrison. As a copywriter, a major part of the job revolves around using the right words to convey the right message in the most effective and persuasive way possible. If you're selling a product, you want the customer to read the copy and...

Posted by: Creativepool
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Workshop

Is there a place for modern apprenticeships in the creative industry?

Ask an employer what he or she would prefer; a candidate with three years real experience, or a graduate straight out of university, and they are likely to say that they would like a degree educated candidate with three years experience. Push them a...

Posted by: Creativepool
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Leaders

Who really won at the Olympics? Nike vs Adidas

Nike may not have been a headline sponsor, but insight from Socialbakers’ CheerMeter tool today revealed that Nike was top of the podium for sporting social engagement during the London Olympics. From the 27th of July to the 2nd of August,...

Posted by: Creativepool
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Leaders

UK Mobile Advertising grows and grows

Mobile advertising has grown 132% in the first half of the year. The progression in the popularity of smartphones has led to mobile advertising revenues almost hitting £500 million in 2012. In the first 6 months of this year mobile advertising...

Posted by: Creativepool
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Workshop

Opinions - Making a drama out of a crisis.

by Magnus Shaw There is much to like about charity advertising. Freed from the constraints of pack-shots and multi-buys, agencies have the chance to show off their creative chops and tell real human stories - often quite brilliantly. One only has to...

Posted by: Creativepool
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Workshop

Opinions - Who cares what you think, Mr. Freelancer?

by Ashley Morrison There are a great many perks to being a freelancer (if you’re regularly employed, obviously). A lot of variety, regular change of scene if you work on site for multiple clients, working days to suit your personal schedule,...

Posted by: Creativepool
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Leaders

Kellogg's first Tweet Shop

Kellogg's has opened what it is calling the "World's First Tweet Shop". This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps. Wonderfully simple, tweet with the hashtag #TweetShop and get...

Posted by: Creativepool
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Workshop

Opinions - Tweeting for crisps.

by Magnus Shaw Special K eternally pitched as a "healthy" food, it's now at the centre of an "eat this and wear smaller jeans" campaign. It must be going well, because a line of Special K snacks has been launched named "Cracker Crisps." It's no...

Posted by: Creativepool
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Inspiration

CP Loves... Google's amazing new HQ

by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...

Posted by: Creativepool
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Inspiration

CP Loves... Philip Treacy and his miscellaneous millinery.

by Jessica Hazel. As London Fashion Week SS2013 reaches its climax, the last few glasses of free champagne will be downed and fashion's most committed followers will have to pack away their outrageous outfits for another six months. Fashion Week is...

Posted by: Creativepool

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