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Industry

Here's all the Gold Winners from Annual 2021!

Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...

Posted by: Creativepool Editorial
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Workshop

Is your digital footprint hurting or helping your career prospects?

Your digital footprint refers to the record of your online interactions. It's everything you do, share, or post online - some of which can tarnish your reputation. But, according to Statista, only about a third of people who use the internet...

Posted by: Creativepool Editorial
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Workshop

7 simple ways for freelancers to win big clients

It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...

Posted by: Antonino Lupo
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Inspiration

Talking minimalism and typography with Ted Vesania | #MemberSpotlight

As the Head of Design at Whitespace Creative, Ted Vesania identifies having reached an international client base as one of his greatest achievements, but we know that in truth there is much more he should be proud of. A simple look at his works...

Posted by: Creativepool Editorial
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Inspiration

How Wonderstuff reaches clients without pitching | #CompanySpotlight

Based in North East England, Wonderstuff is a wonderfully ambitious branding agency with a great heart, committed to making each client's journey unique. Wonderstuff does not pitch. The team has been expanding solely through referrals and word of...

Posted by: Creativepool Editorial
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Features

Would you buy a meme for $560,000?

If you love kittens and have been around the internet for a while, you know about cryptocurrency and the rise of NFTs. Spelled out as Non-Fungible Tokens, NFTs are a new form of bitcoin that is being discussed extensively in the creative industry and...

Posted by: Antonino Lupo
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Inspiration

The textured and imaginary artworks of Miriam Martincic | #MemberSpotlight

Illustrator Miriam Martincic's style is as unique as her passion for anything visual. As long as there is a way to solve problems visually and communicate something, Miriam is in her natural environment and that's where she mostly excels. A simple...

Posted by: Creativepool Editorial
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Workshop

We should start rewarding failure

Henry Ford believed that “failure is simply the opportunity to begin again, this time more intelligently.” Yes, that Henry Ford. The man we all know from history for being incredibly successful in the car business had actually failed...

Posted by: Antonino Lupo
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Features

We are the only ones to blame for the advertising/audience divide

Ever heard of the Pretentious-O-Meter? Neither did I, until earlier today. There is a known reality in the film industry that sees film critics as being constantly disconnected from the end audience. Ratings from critics are often unforgiving and...

Posted by: Antonino Lupo
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Inspiration

The playful and accessible style of Georgia Stephenson | #MemberSpotlight

Creative Georgia Stephenson's love for the arts is undisputable and something that shines through every single piece of work you can see on this page. Georgia just took the leap to freelancing and is finally able to work solely on projects she is...

Posted by: Creativepool Editorial
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Features

Here's how Gamification will change advertising

You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...

Posted by: Antonino Lupo
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Features

The future of freelancing is few, curated and collaborative

There is a common and shared belief amongst the top freelancers in the industry: a great career in design starts when you are able to say “No”. Once you’re past the initial hurdle of having to scramble for clients and projects, you...

Posted by: Antonino Lupo
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Workshop

The secret to good UX may not be what you think

With the consumer world increasingly moving online, brands are being faced with the challenge of developing top-notch platforms to replace otherwise clunky and dated experiences. Long gone are the days of stiff, counter-intuitive and painful User...

Posted by: Antonino Lupo
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Inspiration

How James Birks moved from engineering to illustration | #MemberSpotlight

You can never predict who is going to be the next portrait subject of Freelance Illustrator James Birks. We've been keeping an eye on his beautiful profile for a while, and each time a new release comes, we are equally amazed and surprised by the...

Posted by: Creativepool Editorial
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Features

Why freelancing is the future of work

The crest of the Covid redundancies wave may well be a thing of the past, but there is no denying that the impact of a pandemic on such a vast scale will be felt in the job market for years to come. With furloughs and lay-offs spreading across the...

Posted by: Antonino Lupo
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Features

The future of Product Design is ethical

One day, robots will inherit the earth. As machine learning and artificial intelligence make bigger leaps forward year on year, product design, UI and UX do so as well, by leveraging the power of machine intelligence to solve the world’s most...

Posted by: Antonino Lupo
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Features

The 15 workplace innovations that will change your work life forever

The future of work is hybrid - if you’ve been around the Creativepool Magazine for long enough, you’ve read this many times from me now. While remote work is definitely here to stay, there is still a significant percentage of the...

Posted by: Antonino Lupo
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Leaders

"If you do it right, it will last forever" | #GettingToKnow

Founder & Creative Partner of ROOK/NYC Mark Christou is particularly attached to this famous quote by Massimo & Lella Vignelli, according to which quality will always win over time. Juggling a mix of client meetings and calls, projects and more on a...

Posted by: Creativepool Editorial
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Inspiration

The adaptability, style and confidence of Emily Woods | #MemberSpotlight

Next time we need inspiration for a story about following one's heart, we know that we can rely on Emily Woods for a good tale. Emily was studying psychology at university when she decided to do an art subject one semester. Since then, her love for...

Posted by: Creativepool Editorial
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Industry

How to choose an advertising agency

The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...

Posted by: Benjamin Hiorns
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Features

Legends of Design: Jonathan Ive

Sir Jonathan Paul Ive is one of those figures who will always be remembered for leaving an everlasting mark in the history of design, technology and creativity. Save for the late Steve Jobs, there is no one who had more relevance in the history of...

Posted by: Antonino Lupo
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Features

What we can learn from the success of the shorter work week in Iceland

We heard a great deal of talks about mental health, work-life balance and authenticity during the past year, and the push to remote work is certain to leave a long-lasting mark in the workforce - creative industry or otherwise. What was once...

Posted by: Antonino Lupo
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Features

Ads that made history: Think Small

World War II is over. The western world is benefitting from an economic boom that is bound to last quite some years, and the effects of which we will still cherish and love many years ahead. Of the numerous societal innovations from those years, the...

Posted by: Antonino Lupo

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