Displaying 1 - 36 of 4063 results
Stereotypes, inconsistencies, hypocrisy - some campaigns have them all, others just a few. The LGBT+ community can’t afford the privilege to say they are loved everywhere they go, and it’s perfectly fine for brands and campaigns to try...
Posted by: Antonino Lupo
On 24 May 1988, the United Kingdom introduced a nasty little clause, stating that a local authority “ shall not intentionally promote homosexuality or publish material with the intention of promoting homosexuality.” This was just 30 years...
Posted by: Antonino Lupo
The pink pound is estimated to be worth £6 billion per year in the UK alone. It still sometimes feels, however, that brands are competing for this section of the market but have missed the mark when it comes to accurately communicating and...
Posted by: Creativepool Editorial
While marketing to diverse groups has always been a successful strategy for some brands in order to sell products, it’s now become a priority for all major brands who want to stay relevant. But how well do brands navigate the difficult...
Posted by: Hanover
The most uninspired and offensive campaigns ever created for the LGBTQ+ community. It is always great to see a brand showing support towards the LGBTQ+ community. Representation in the creative industry is certainly on the rise, though there are...
Posted by: Antonino Lupo
The best campaigns made during the COVID-19 outbreak No matter how crippling of a blow it receives, the creative industry will always be ready to stand back up and prove its resilience. Even earlier in the year, with the world preparing to shut...
Posted by: Antonino Lupo
As sustainability has become a global business imperative, brands are trying to avoid falling prey to greenwashing. In the rush to prove their environmental credentials, brands and businesses are making exaggerated claims, false assertions, and vague...
Posted by: WMH&I
We all like to think we’re making the world a better place. At very least, we’d like to think we’re not actively making it worse. The same is true of a brand. You want your brand to be a positive influence, not only for the sake of...
Posted by: Benjamin Hiorns
Veganism is officially cool. That seems to be the general consensus among Gen Z right now, who see adopting vegan diet not only as a means of promoting animal welfare but the wellbeing of our planet. This is a good thing. However, there remains a...
Posted by: Benjamin Hiorns
April Fool’s Day has rarely been seen as the bastion of creative excellence. It’s not about pushing the envelope or creating something with emotional resonance though, it’s about giving people a quick belly laughs and reminding them...
Posted by: Benjamin Hiorns
If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...
Posted by: Benjamin Hiorns
In the world of finance, binary options trading has emerged as a popular, albeit controversial, investment method. At its core, binary options trading involves predicting whether an asset's price will rise or fall within a specified time frame....
Posted by: Creativepool Partner
Sarah Evans, Head of Digital at PR agency, Energy PR, offers her advice on using AI to assist with your marketing work, freeing your team up to focus on the areas where you can add the most value. AI is not new. However, the launch of platforms like...
Posted by: Energy PR
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
B2B brand awareness matters more than ever - and the data backs it up. Brand awareness is the top priority for B2B businesses in 2022[1], not just in the UK, but worldwide[2]. B2B companies have historically always been about leads, sales, and cost...
Posted by: Think Design Manchester Ltd
Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...
Posted by: Creativepool Editorial
“I’m a bit like marmite, you either love me or hate me.” How many times have you heard somebody literally compare themselves to a condiment? Probably more than you’d like to admit. But such is the popularity of...
Posted by: Benjamin Hiorns
Iris Worldwide has revealed its new campaign in partnership with BRITA against single-use plastic bottled water marketing. A must-have for athletes…or the most natural beverage on the planet - Big Water marketing has turned the plastic...
Posted by: Creativepool Editorial
ChatGPT has become the biggest buzzword of the year. And for great reason - generative AI presents a challenge and opportunity on a scale that may eclipse the rise of the internet itself. Digital marketers, due to their increasingly fast-paced and...
Posted by: Creativepool Editorial
The recent news that prominent discount high street retailer Wilko has been plunged into administration sparked a flurry of conversations about not only its own misfortune but the future of the UK high street in general. While external pressures...
Posted by: Benjamin Hiorns
As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...
Posted by: Creativepool Editorial
New Stance is a creative-first social and influencer marketing agency, specialising in the lifestyle, entertainment, and sports sectors that uses a strategic and data-led approach. This approach has resulted in highly successful campaigns for global...
Posted by: Creativepool Editorial
In recent years, there’s been a growing emphasis on sustainability in many advertising campaigns as brands and agencies alike discover the financial and ethical virtues of “going green”. As consumers become increasingly aware of the...
Posted by: Benjamin Hiorns
In 2022, influencer marketing experienced significant growth to become a $16.4bn market and endorsement-based campaigns have become a key pillar of brands’ strategies when targeting full- funnel objectives. What influencers offer brands is...
Posted by: Creativepool Editorial
Marketing and advertising are two essential components of any successful business. However, while they are often used interchangeably, there are significant differences between the two terms in terms of application and intent. Here, I’ll be...
Posted by: Benjamin Hiorns
A powerful marketing strategy is key to a successful business. This connects corporations and customers, both in person and online. But how do you know which strategy is right for your company? Here, Washington Direct Mail explores some of the main...
Posted by: Creativepool Editorial
Seasonal marketing is key for running a business successfully and reaching your target audience. Every important date brings its own set of both opportunities and challenges for SMEs and consumers. Mother’s Day is no exception, as consumers of...
Posted by: Creativepool Editorial
Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...
Posted by: Creativepool Editorial
With budget season upon us, a looming recession, and squeezed budgets, how can marketers plan to improve the effectiveness of digital campaigns on a budget to retail customers? ROI Hunter’s CEO, Karel Schindler, believes he has the...
Posted by: Creativepool Editorial
Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...
Posted by: Creativepool Editorial
By the end of 2024, third-party tracking will no longer exist, bringing fundamental changes to advertising. Without access to browser and device data, marketers are challenged with finding other means to engage with customers, deliver great customer...
Posted by: Creativepool Editorial
Digital Out of Home (DOOH) has made outdoor audiences easier to engage with for brands of all sizes. With a variety of screen sizes, and more campaign flexibility, many brands are taking the plunge for the first time. For those looking to take...
Posted by: Creativepool Editorial
Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....
Posted by: Alina Tytarenko
The video games industry is comparable to other industries, but also entirely unique. Video games can draw huge fan bases, in the same way popular football teams can. But they also offer individually unique experiences, that can take you on a...
Posted by: Creativepool Editorial
Interested in magnetizing customers to your website? According to Andrius Palionis, VP of Enterprise Sales at Oxylabs.io, ethical web scraping - the process of extracting valuable marketing data from public website pages - is one of the most powerful...
Posted by: Creativepool Editorial
The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health. Recently, women’s health brand...
Posted by: Creativepool Editorial