Displaying 1 - 36 of 4287 results
Forever Beta launched a campaign this month to support Big Issue vendors after the difficulties they have faced over the last two years. Created in partnership with Ocean Outdoor, the “I’m here” campaign draws attention to Big...
Posted by: Creativepool Editorial
When it comes to shopping, owners and dogs don’t often have the chance to do it together. But OgilvyOne and Purina’s Bakers brand have teamed up to put reality on hold for one day and make it possible for dogs to go shopping. Introducing...
Posted by: Creativepool Editorial
This week marks the commencement of a colourful and potentially powerful campaign from Valenstein & Fatt (the creative agency formerly known as Grey London) and Vodafone Ireland. Headbomz is a schools programme aimed at children aged between eight...
Posted by: Creativepool Editorial
Copa90, the world's largest independent football business and definitive youth football brand, has launched an innovative new ad product that allows brands to buy into the company's audience share. Copa90 has more than 12 million subscribers globally...
Posted by: Creativepool Editorial
Internet kingpins Google recently unveiled a new prototype for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work in a similar manner to a desktop gaming PC, only it...
Posted by: Creativepool Editorial
A new app was recently unveiled in the US and Canada, which will allow beer drinkers at sports stadiums and resorts across the country to order beer through their smartphone, which will then be delivered to their exact location using a combination of...
Posted by: Benjamin Hiorns
GoPro, the developers of the mobile HD video camera that has been taking the world by storm, recently unveiled a new device that allows GoPro owners to film from the perspectives of their dogs. The new 'Fetch' mount, which is the company's first pet...
Posted by: Benjamin Hiorns
AKQA has developed a unique online campaign to promote Ubisoft's upcoming multi-platform, open-world action adventure game, Watch Dogs. The campaign aims to explore how technology can expose data by creating a digital footprint from public (and yet...
Posted by: Benjamin Hiorns
The selfie is a very modern form of expression - one that is completely egocentric and yet entirely relatable. For thousands of years, of course, human beings have been obsessed with their own reflections, but it’s only in the last decade...
Posted by: Benjamin Hiorns
And how to remain focused at home We’ve seen that coming. With COVID-19 cases spiking all across Europe, it was just a matter of time before most of the continent decided to head towards a second lockdown - to “save Christmas,”...
Posted by: Antonino Lupo
Horror films and advertising are not exactly a natural fit, at least on paper. But when the cause is just, and the idea is good enough you’d be surprised what creatives can pull out of the bag. Such is the case with this oddly sinister short...
Posted by: Benjamin Hiorns
We’re certainly not short of new trends in creativity as we approach the new year. But now more than ever, as the world turns more sustainable by the minute, packaging is here to impress, innovate and surprise both end consumers and...
Posted by: Antonino Lupo
To Beckie Underwood, the most important feature of character any creative professional should have is pure and simple humanity. Beckie dreams of an industry with a 3-day work week and was never scared by not having a typically creative background or...
Posted by: Creativepool Editorial
The world has descended into chaos and this can’t be news to anyone who hasn’t been silently meditating in a Californian desert for the last fortnight (Jared Leto truly is the gift that keeps on giving). The creative industries are made...
Posted by: Benjamin Hiorns
We’re approaching a somewhat more ‘normal’ Christmas for the first time in about two years, with restrictions being lifted and the vaccine being successfully rolled out across the world. Yet, a simple look will be enough to realise...
Posted by: Antonino Lupo
If I started talking about epidermal electronics, you might well click away from this post because you think I'm going to blind you with science. But if I referred instead to electronic tattoos, you might be able to have a reasonable guess at what...
Posted by: Creativepool
Some underestimate the impact of title sequences on viewers, but the truth is these sequences can largely contribute to strengthen a solid tv show's brand. From Game of Thrones to Penny Dreadful, from Breaking Bad to Westworld, having memorable...
Posted by: Creativepool Editorial
For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...
Posted by: Creativepool Editorial
Food is becoming more and more a central part of our global culture. A recent survey of 2,000 people by IKEA has found that the influence of celebrity chefs and their recipes are fueling the nation’s love of food, with Great British Bake Off...
Posted by: Alexandra Schott
Bisto and McCann London recently launched “Open Door Sunday;” a new initiative to encourage neighbours in Britain to enjoy a meal together and get to know each other. The aim of the campaign is to bring neighbours together in a society that has...
Posted by: Creativepool Editorial
Grey London and Mindshare have partnered to establish a bespoke unit that combines creative, data and media planning and buying to deliver adaptive, personalised, programmatic advertising at an unprecedented speed and scale. Called “Mindshare...
Posted by: Creativepool Editorial
Saatchi & Saatchi London and Richmond Sausages have launched a nationwide “Sausages & Chip” campaign, which continues Richmond’s signature family focus with a brand positioning that centres on the extreme lengths to which parents...
Posted by: Creativepool Editorial
When we look at the passionate and self-driven athletes participating in the Olympics, it's easy to forget - be it just for a moment - about the human that lives behind that mask. In a powerful campaign for the 2021 International Olympics Committee,...
Posted by: Creativepool Editorial
We are physically distant, but emotionally closer. It's no secret that the lockdown and the COVID crisis have had a huge impact on agency work. Some agencies have struggled more than others, but we know that the lockdown was quite a heavy and...
Posted by: Creativepool Editorial
Samsung and Cheil London have devised the “Gear S3 World Choir” event, which brings together 24 choirs from 24 different countries to perform every day of the festive season in Piccadilly Circus on the UK’s first biometric stage, which is...
Posted by: Creativepool Editorial
On World Refugee Day (20th June) UNICEF launched a campaign to encourage people to think differently about refugee and migrant children, to focus on what the adoptive communities gain. Created by VaynerMedia, its team of senior art director Lianne...
Posted by: Creativepool Editorial
Leveraging the power of online connections on Creativepool, CONNECT will pull the creative world together for a day where startups and trailblazers rub shoulders with the hottest agencies, production houses and the most established brands. With...
Posted by: Creativepool
Asahi Super Dry was the official beer of Rugby World Cup 2023, a fact that was promoted by Made in Amsterdam last year in a multi-channel campaign, running across TV, Social, (D)OOH & Retail. The collaboration between Made in Amsterdam and Asahi...
Posted by: Creativepool Editorial
Personalisation and privacy are two of the biggest buzzwords in conversations around customer experience right now. Personalisation allows brands to deliver differentiated and more meaningful experiences, but growing concerns over data privacy have...
Posted by: Creativepool Editorial
As one of the global economic hubs and one of the key cities in America, New York City was hit rather hard by the Covid pandemic. Yet the resilience of New Yorkers is legendary and the city folks have always been ready to rebuild on the ashes of a...
Posted by: Creativepool Editorial
We are delighted to officially announce the judging panel for the 2016 Creativepool Annual, which we hope exceeds the overwhelming success of the 2015 Annual, which not only contained some of the greatest creative work of the year but was all wrapped...
Posted by: Creativepool
Wildlife charity Care for the Wild and the London branch of JWT recently unveiled a parody video featuring numerous famous YouTube cats 'performing' an original song entitled “If You Care, Care For The Wild,” which underlines the dangers...
Posted by: Benjamin Hiorns
Lambie-Nairn - University College London Lambie-Nairn has unveiled a new brand identity for UCL’s (University College London) new global Philanthropy and Engagement Campaign. The university is aiming to raise £600 million for cutting-edge...
Posted by: Creativepool Editorial
Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...
Posted by: Benjamin Hiorns
Petcube Play lets you interact with your pet remotely from a smartphone Petcube Play is a small device that allows users to talk to, play with and watch their pets from afar using their smartphones. The Play is an indoor camera compatible with both...
Posted by: Creativepool Editorial
The HIV home-testing kit for people in developing countries A new device designed for people in developing countries to test themselves at home for HIV has been created by British designer Hans Ramzan. The self-testing kit known as...
Posted by: Creativepool Editorial