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Leaders

Agency Christmas Cards: The Best of 2016

Celebrating the beauty and loud/quiet wonder (depending on your preference) of the festive season is something all agencies are essentially required to do, otherwise they'd undoubtedly be labelled as scowling humbug merchants. Still, some agencies...

Posted by: Creativepool Editorial
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Leaders

Rufus Leonard demystifies pension planning for Scottish Widows

Rufus Leonard, the independent creative agency, is launching this year’s integrated campaign for Scottish Widows, which aims to demystify the pension planning process for consumers. Launching this week to tie in with Pension Awareness Day on 15...

Posted by: Creativepool Editorial
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Leaders

Rufus Leonard and The Share Centre make investing easy with new app

The Share Centre, the retail stockbroker, has launched a new app to give people all the support, guidance and information they need to make investing easy. The new app, created by Rufus Leonard, provides information on the top risers and fallers in...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MEC Wavemaker MEC Wavemaker, the content division of MEC, has boosted its UK management line up with the appointment of Danny Weitzkorn to the new role of Content Partnerships Director. Weitzkorn joins Wavemaker from Ball Street, the UK...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

McCann London - Shredded Wheat Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Catching up with character expert, Studio Murugiah

Studio Murugiah is an award-winning multidisciplinary creative studio based in London, specialising in illustration, art direction, typography and design. Having produced work for Disney, Marvel, Lucasfilm, Little White Lies, Scribbler and LEON, as...

Posted by: Kate Lewin
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Leaders

Breaking the band in Cannes with MEC Wavemaker

I spent the better part of my late teens and early twenties as part of an unsuccessful progressive rock band called Dead Letter Office, and the best part of my late twenties in an equally unsuccessful outfit called Rubicava. So, when it comes to the...

Posted by: Benjamin Hiorns
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Leaders

Cannes Lions 2016: Thursday's Instagram Highlights

It is the final day with celebration of awards and creative spirit, listening to the final talks and the gathering of adland. Swag fashion to begin with: @advancedstyle: Spotted this guy wearing a matching tropical button down and shorts. This is...

Posted by: Creativepool Editorial
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Leaders

Rufus Leonard mount one final REMAIN campaign

It's finally here. June 23. EU Referendum day. A day that will live in infamy whatever the outcome. The last few months have seen a dramatic escalation in propaganda from both sides. So much so that's it's genuinely difficult to know who to believe....

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Wednesday's Top Highlights

Before we begin discussing the fifth day of the 2016 Cannes Lions, if you want to keep track of all the award winners, you can keep checking the “Just Announced” page on the official Cannes Lions website for all award wins as and when...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBDO

Maltesers & AMV BBDO win Channel 4's £1 million Superhumans Wanted Prize Channel 4 has announced that Maltesers and AMV BBDO have won £1 million of the broadcaster’s commercial airtime, staked as part of its Superhumans Wanted...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016 top speaking sessions to get ahead

There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more...

Posted by: Creativepool
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Workshop

What is the future of creative talent?

Creativity in London is in a great place and the output of agencies is now as diverse as ever. Sure; there are still fantastic TV ads, such as this years British Arrows Commercial of the Year by AMV’s Mike Sutherland and Ant Nelson for Currys...

Posted by: Gemini People
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Features

Recruiter Insight: WCRS with Leon Dowle

This week at Creativepool, we're delving deep into the world of creative recruitment. This is the first in an ongoing Podcaset series of Recruiter Insight, which will each feature founder, Michael Tomes, going head-to-head with a major player in the...

Posted by: Creativepool
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Leaders

Top 5 Ads of the Week

CHI & Partners - The Times The Times and The Sunday Times The Times and The Sunday Times have partnered to create their first joint brand campaign, which aims to bring to life the focus of their joint journalistic efforts. Created by CHI&Partners...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Coca-Cola to Guinness

Leon&Chris: Way Out West Stockholm-based design studio Leon&Chris has created the identity for this year’s Way Out West festival (also in Sweden), around the theme of throwing paint. The Way Out West festival is a three-day music festival held...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has hired Tamsin Djaba as Strategy Partner as part of a realignment of the management structure at the agency. She joins the agency from Droga5 London where she worked as Strategy Director. At RKCR/Y&R, she will be responsible for...

Posted by: Creativepool Editorial
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Leaders

The Gunn Report publishes 2015 Book and Showreel of the Year

The Gunn Report, the global index of creative excellence in advertising, has published its 2015 Book and Showreel of the Year, a round-up and showcase of the world's best advertising performance in the year January to December 2015 based on the...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: American Brandy Boogies with Copper & Kings

What goes best with a strong drink? A great tune of course. Something Copper & Kings know only too well. Copper & Kings are an American drinks brand from Louisville, Kentucky who specialise in (amongst other spirits) American Brandy enhanced with a...

Posted by: Kate Lewin
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Leaders

The 2016 Annual Winners

It gives us great pleasure in announcing this years Annual winners! New this year we presented the limited edition gold books for the winners in each category. (On top of this we also print 15,000 other copies and distribute them across the globe,...

Posted by: Creativepool
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Leaders

The Latest Highlights & Trends in Tech

Exploring New Realities The New Revolution at Six Flags As a fan of both roller coasters and VR, this news really excited me, and had me semi-considering booking an immediate flight to LA. This is the rather boldly named “New...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Droga5

Putting Sir Patrick Stewart and Strongbow together again Strongbow US “Award - Original” Whilst it might be found on the taps at almost every pub in the UK, Strongbow is still something of a niche beverage across the pond, indeed, alcoholic...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From The Met to The Hague

Wolff Olins – New York's Metropolitan Museum of Art Wolff Olins has created a new identity for New York’s Metropolitan Museum of Art, to replace the existing branding which has been in use since 1971. The new identity will be launched on 1...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Bertie Bassett to a cheeky Nando's

Bulletproof - Maynards Bassetts Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....

Posted by: Creativepool Editorial
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Leaders

Advertising Age names agency A-List Winners

Advertising Age has named 10 advertising agencies to its prestigious A List, which recognises the nation's best advertising and marketing firms. Advertising Age evaluated agencies based on creativity, innovation, financial performance, their ability...

Posted by: Creativepool Editorial
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Leaders

Behind the scenes with Y-3's flight suits for Virgin Galactic

Be honest, who amongst us hasn't gazed longingly up at the stars at one point and wondered what it would look like if the roles were reversed and we were given license to gaze at our world from the vast emptiness of space? When Virgin Galactic...

Posted by: Benjamin Hiorns
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Leaders

David Bowie: A Death in Design

When the news dropped yesterday morning that the man born David Robert Jones (he changed his stage name to avoid being mistaken for Davy Jones from The Monkees) had passed away at the age of 69, I was actually half way through my 7th or 8th run...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week: Week 1

In-House - Specsavers Considering this is our first week back after a rather elongated (and particularly stressful) Christmas break, there were A LOT of new ads to get through, and we’d be remiss to ignore so many great spots. Hence the...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Grey London - KOOVS Now this is something truly impressive. Many people balk at the idea of using a music video as advertisement, as they see it as some kind of infringement on artistry. That's largely bollocks though, as I'd argue that any music...

Posted by: Benjamin Hiorns
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Leaders

The Biggest Rebrands & Makeovers of the Week

Rufus Leonard - ODEON ODEON, the European cinema chain, has been given a glamorous brand revamp courtesy of Rufus Leonard, all based around the franchises iconic “O” motif, which the design consultancy have said they have aimed to...

Posted by: Benjamin Hiorns
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Leaders

Grey London celebrate the Great British Boozer for Greene King IPA

I've always loved the atmosphere of the good old fashioned British pub. It might have something to do with the fact my father worked for a brewery throughout my formative year, and it's almost certainly been exacerbated by my general indifference...

Posted by: Benjamin Hiorns
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Leaders

Geometry Global take to the streets for London youth

Just under a month after being appointed as the agency of record for The Mayor's Fund for London, Geometry Global London sent their employees out on the streets last week as part of the ambitious “Penny for London” scheme, which is...

Posted by: Creativepool Editorial

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