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Leaders

Kellogg's hits the sofa with Gogglebox

Kellogg’s has teamed up with the Gogglebox families in a bespoke ad campaign featuring the household favourites discussing their perfect bowl of Kellogg’s Corn Flakes. The ten second teaser films will launch on Channel 4 tonight (Monday...

Posted by: Creativepool Editorial
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Leaders

Kellogg’s Invests £6 million in Crunchy Nut

Kellogg’s is investing more than £6 million in advertising for Crunchy Nut this year, 31% of which will be spent digitally, as the brand reaches out to social influencers in its “Search for the Ultimate Crunchy Nutter” competition. The...

Posted by: Creativepool Editorial
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Leaders

Kellogg's attempt to beat the banker

Kellogg's were recently announced as the new official sponsors of the popular Chanel 4 game show “Deal or No Deal.” The popular cereal brand have chosen to use the opportunity to promote their All-Bran range of cereals, which has recently been...

Posted by: Creativepool Editorial
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Leaders

Kellogg’s & Leo Burnett launch 'Because Yum' social media campaign

Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the “Because Yum” idea to encourage people to reappraise cereal as a potential snack,...

Posted by: Creativepool Editorial
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Leaders

Kellogg's opens the first 'Tweet Shop'

Kellogg's has opened what it is calling the "World's First Tweet Shop". This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps. Wonderfully simple, tweet with the hashtag #TweetShop and get...

Posted by: Creativepool
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Leaders

Kellogg's first Tweet Shop

Kellogg's has opened what it is calling the "World's First Tweet Shop". This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps. Wonderfully simple, tweet with the hashtag #TweetShop and get...

Posted by: Creativepool
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Leaders

RKCR/Y&R unveil new “Back to School” TV ads for M&S

M&S uploaded three new “Back to School” TV spots to its Facebook Twitter and YouTube channels yesterday, as well as an exclusive online video called “Both Getting Picked”. The ads form part of a campaign, which will focus on...

Posted by: Benjamin Hiorns
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Leaders

How to make going back to school look pretty awesome

In my youth, there were few things that irritated me more than the glaring “Back to School” signs that seemed to adorn every retail outlet under the sun during the summer holidays, seemingly taunting happy children everywhere with the...

Posted by: Benjamin Hiorns
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Leaders

Y&R send Premier League stars back to school in first unsponsored ad

The Premier League is launching its first-ever unsponsored ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer’s inspirational poem...

Posted by: Creativepool Editorial
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Inspiration

The connected packaging with a back-to-school boost #BehindTheBrand

Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive connected packaging experience for its “Original” juice brand, to give young...

Posted by: Creativepool Editorial
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Leaders

Branston and mcgarrybowen help kids beat the back-to-school blues

With the summer holidays finally over and done with (at least if you're a parent) Branston is making back to school lunches extra special by helping parents decorate their kids’ sandwich bags with witty cartoon illustrations. Branston’s...

Posted by: Creativepool Editorial
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Leaders

Publicis and the digital driving school

I was never a natural driver. It took a solid 2 years of lessons and 3 failed attempts before I even came close to passing the practical test, and even the theory test almost derailed me more times than I'd care to admit. I've never been one for...

Posted by: Benjamin Hiorns
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Leaders

Maurice Levy Announced as Honorary Chairman of the Cannes Lions School

The Cannes Lions International Festival of Creativity has invited Maurice Levy to become its first Honorary Chairman of the Cannes Lions School, the collective name of the Festival's extensive onsite learning and development programmes. Cannes Lions...

Posted by: Creativepool Editorial
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Inspiration

The design agency boss that went back to design school

By John Fountain Here’s a widely sweeping statement but in the main I think it’s true: Creative people are not so fond of training. Think about it. I bet most designers, illustrators and art workers are self-taught on the Mac. In fact...

Posted by: Creativepool
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Workshop

How To Prepare For Portfolio School

Before grabbing that elusive creative career in advertising, many start off developing their skills in a portfolio school or portfolio program. If you want to start getting prepared, there are some things you can do to get a leg up on your fellow...

Posted by: Kevin Forister
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Inspiration

Back To School with some of Creativepool's Top 25

The leaves are turning a rusty shade of green and there’s very definitely a chill in the air which can only mean one thing: Autumn’s here. And so, after a summer of veritable freedom, we’re all heading back to our desks, ready to knuckle down...

Posted by: Kate Lewin
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Industry

Has Gen Z become too trigger happy for old school advertising?

Does anybody remember actively looking forward to the adverts? I do. We’re talking about the halcyon days of the mid-90’s here, when TV advertisements were proper events that sent shockwaves across the playground. Today, it’s only...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

DigitasLBi - Kellogg's DigitasLBi has been appointed as the retained digital agency for Kellogg's across the EMEA region following a competitive pitch. DigitasLBi will now partner with Kellogg’s to develop and implement a category-leading...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi - HomeAway In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...

Posted by: Benjamin Hiorns
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Workshop

Opinions - Tweeting for crisps.

by Magnus Shaw Special K eternally pitched as a "healthy" food, it's now at the centre of an "eat this and wear smaller jeans" campaign. It must be going well, because a line of Special K snacks has been launched named "Cracker Crisps." It's no...

Posted by: Creativepool
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Leaders

Top 5 Ads of the Week

Leo Burnett - Kellogg's Bran Flakes Kellogg’s Bran Flakes returned to our TV screens this week with an inspirational campaign created by Leo Burnett, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. “The...

Posted by: Creativepool Editorial
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Leaders

Super Bowl 51: Ad land gets political. Or does it?

The 2017 Super Bowl came and went last night, with the New England Patriots coming back from the brink of defeat to score their fifth Super Bowl title. The real drama, however, appeared to be happening between the plays. Whilst Lady Gaga's half time...

Posted by: Benjamin Hiorns
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Leaders

Top 10 Hires of the Week

Engine (Fuel) Engine has hired Will Lowe (left) to lead Fuel, its marketing data and analytics consultancy, and promoted former CEO Charles Ping (right) to the new position of Chairman as the company targets further UK and international growth. Lowe...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Isobel Isobel has announced the promotion of John Hobson, head of content and Bridget Fitzpatrick, head of new business to the Isobel Board of Directors. They join founding partners Paul Houlding, Steve Hastings, Rob Fletcher and David Alexander...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Havas Media Havas Media has promoted Andrew Mason to the role of Head of Client Leadership with immediate effect. As Head of Client Leadership, Mason will oversee the day-to day management of the Havas Media client teams while ensuring quality and...

Posted by: Creativepool Editorial

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