Displaying 1 - 36 of 9363 results
Last friday night at the opening ceremony of the 2016 Olympic Games in Rio, ten elite athletes walked out in front of a global audience of over a billion sports fans and got a well deserved standing ovation! These were not just exceptional athletes,...
Posted by: Creativepool Editorial
Two icons of the weekend are partnering to deliver a feast of great food and fantastic entertainment to the nation on Saturday and Sunday nights. Just Eat, the leading marketplace for online food delivery, is to become the new broadcast sponsor of...
Posted by: Creativepool Editorial
To celebrate how far women’s football has come since it was banned 101 years ago, Dark Horses and England and Arsenal midfielder Jordan Nobbs are kickstarting 101 new women’s football teams in a new campaign encouraging more women and...
Posted by: Creativepool Editorial
Just Eat is relaunching its brand with a new company vision to create the world’s greatest food community. The relaunch is being spearheaded by a new brand and advertising campaign celebrated Just Eat’s renewed commitment to its 27,000 UK...
Posted by: Creativepool Editorial
Being a creative in this day and age demands the ability to wear a variety of hats and ensure they fit snugly. Michael Scantlebury has worn more hats than most in his extensive history in the sector both at home in New Zealand and in his adopted home...
Posted by: Creativepool
You are a creative young receptionist working for a small advertising agency. And you have a dream. Ever since you were little you’ve had an ardent passion for creativity. You remember playing with your mother with cardboard and colours,...
Posted by: Antonino Lupo
This year's World Water Day, VCCP worked with Just a Drop to launch their biggest marketing campaign ever. ‘The Walk To The Well’ is a campaign to raise awareness of how a human’s potential to achieve in life is limited when they...
Posted by: Creativepool Editorial
Love the new Conscious products made-in H&M. At least 50% of Conscious products is made from sustainable materials! And the remaining half, well… We don’t care about that, do we? H&M often makes the headlines for all the wrong reasons,...
Posted by: Antonino Lupo
Whether you love her, love to hate her, or are somewhere in the middle, there's no denying that Kim Kardashian is one of the most influential and successful women of our time. With an estimated net worth of over $1 billion, she's built an empire that...
Posted by: Creativepool Editorial
For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...
Posted by: Creativepool Editorial
Having read the debate in our industry on gender balance over the past few days, sparked by Kevin Robert's 'leave of absence', I thought it worth looking again at what can be done about equality, not just for women, but increasing diversity...
Posted by: Suki Thompson
Last week, I wrote a blog post entitled, Why on earth do I need a copywriter? I speak English and own a computer. As I'd hoped, the blog caught the attention of a lot of you - but not just copywriters, as it turned out. From designers to marketing...
Posted by: Ashley Morrison
Diversity is so much more than a trend-it's a strategic imperative. For agencies, the challenge is no longer just about being politically correct or ticking boxes for corporate social responsibility; it's about building a more diverse and socially...
Posted by: Benjamin Hiorns
Moonpig, the UK’s leading online greeting card and gifting platform has created its latest advert featuring the Moonpiglets and this time they are promoting the wide range of gifts the brand offers. The campaign continues Moonpig's journey...
Posted by: Creativepool Editorial
Like him or loath him, Donald Trump is big news right now. With his extremist right wing views and terrifyingly persuasive rhetoric, the man has carved a path through the American presidential circus with a fire and fury that have even made us Brits...
Posted by: Benjamin Hiorns
Last week, I posted one of my most successful blogs this year. "Top 10 worst corporate phrases" was for all you folk out there who hate ugly jargon such as “reach out”, “touch base” and “push the envelope”. You...
Posted by: Ashley Morrison
I remember when all this were fields. And young people had respect for their elders. And dash it all, people spoke English PROPERLY in my day! Yes, I’m sure we’ve all heard the same old rant - if not from grandparents then from the old...
Posted by: Ashley Morrison
Robot Food has refreshed the branding for Danish beer brand Tuborg. The Leeds-based strategic branding gave the iconic beer a refreshed design look to emphasise Tuborg as a “proud parent brand,” harmonising the primary packaging around...
Posted by: Creativepool Editorial
Entering your work into The Annual could not be simpler. There really is just 2 super-simple steps. Step 1. Add your work to your profile Uploading your case study/project to your profile. Just follow this link. Step 2. Enter! To complete your...
Posted by: Creativepool
Sometimes we creatives get so caught up in the finest details that we forget about the deeper meaning of our works and creations. We forget about the story. We forget about the message. Freelance graphic designer Simone Warnecke has several works...
Posted by: Creativepool Editorial
Unfortunately there is still something of a stigma attached to grown men and women reading comic books. Personally I take umbrage with the assumption that all comic books are trite super hero stories as some of my favourite comics are anything but....
Posted by: Benjamin Hiorns
This week, Churchill Insurance will launch two new 30” ads starring everyone’s favourite bulldog, Churchill. Both spots were created by WCRS and directed by Dominic Brigstocke. The car insurance spots, entitled ‘Dance’ and...
Posted by: House 337
When you're as reviled as the Black Death, figuring out a productive advertising strategy is quite a challenge. Indeed, some might suggest shutting your fat gob and staying well off the radar might be a good call. But when you're a megalomaniacal...
Posted by: Creativepool
By Mark Fensom, director of brand communications agency, Warbox. Contrary to popular perception, or making a speculative assumption, your brand isn't just about how something looks. It’s also about how it sounds, interacts and...
Posted by: Warbox Creative Ltd.
Welcome to our “Behind the Brand” series, where we delve into the stories behind the most compelling brand transformations. Today, we have the pleasure of speaking with David Thompson, the Creative Director at Turner Duckworth’s...
Posted by: Creativepool Editorial
In an era where environmental consciousness is not just a trend but a necessity, packaging strategies are increasingly being scrutinized for their sustainability and innovation. It’s no longer enough for packaging to look good it must do good...
Posted by: Benjamin Hiorns
A while back I had a go at asking a venerable UK retail institution if they thought I could help at all (well, in a very specific way) with what appeared to be a terminal decline in fortunes. Of course, nothing came of that ask and the company shut...
Posted by: Richard
Brand Team of the Year is an interesting category to score. Judges are exposed to a number of brilliant brands and their creative strategies, and like in the case of EVEN Creative Founder Dan Wilkinson, there will always be something amazing to learn...
Posted by: Creativepool Editorial
While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...
Posted by: Southpaw
“Your brand is what people say about you when you’re not in the room.” I’m not sure Jeff Bezos was talking about hospitality brands here. But he should have been. Logos, typefaces, colour palettes, paper stocks, social media...
Posted by: Creativepool Editorial
A roundup of the most important news of the week in the advertising awards world. Eurobest The Eurobest 2016 were held this week in Rome (Italy). Two new categories were introduced this year: Digital Craft and Creative Data. Also, the Branded...
Posted by: TheNextGag
September is a busy month, and we’re back covering the events at Spikes Asia in Singapore. We are continuing the Creative Debates series after its lauded success in Cannes. Also, we have scheduled more Black Cab Interviews so please stay tuned!...
Posted by: Creativepool
Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...
Posted by: Magnus Shaw
Sited just off Fleet Street, the very first agency for which I worked was called 'Riley' and it was great. Inevitably though, I eventually moved on (sooner than I should have, actually) and 'Riley' changed too. In a large-scale, late nineties...
Posted by: Magnus Shaw
For me, going to the cinema is often a slightly nervy business. When I go, I go because I like to see films on big screens with big sound how they're meant to be seen. I certainly don't go for a meal of slimy hot dog, popcorn, Revels and Coke, for...
Posted by: Creativepool
The old maxim that ‘data is the new oil’ has become true in more ways than one. Although, like oil, data is of abundant value in our digital age, its costly environmental impact welcomes less favourable comparisons too. On some...
Posted by: Creativepool Editorial
