Displaying 1 - 36 of 1178 results

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Leaders

TBWA joins forces with Juniper Park in Canada

The TBWA Worldwide holding company has announced a major merger in Canada that will see TBWA\Toronto and Juniper Park become a single new agency called Juniper Park\TBWA. The Juniper Park partnership team of CEO Jill Nykoliation and Chief Creative...

Posted by: Creativepool Editorial
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Inspiration

Building a blueprint for the Peppa Pig theme park brand #BehindTheIdea

Something a little different today. As opposed to generating something physical, Initials CX were recently tasked we a project about the people, aligning markets and developing a brand strategy which had global buy-in. The objectives of the strategic...

Posted by: Creativepool Editorial
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Wavemaker UK Build Farm for Rural Care’s Aldenham Country Park

As part of its 2018 CSR program, Wavemaker supports Rural Care, a day provision that provides work related experiences for people with learning disabilities and/or mental health issues. Yesterday, Wavemaker UK’s entire workforce swopped...

Posted by: Persuasion Communications
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VCCP launches Car Park Poker for Virgin Games

Vlad, history’s most improbable vampire, returns for his latest jaunt with Virgin Games. This time he’s turning everyday situations into fun social games, starting with a car park #CarParkPoker, a live-streamed game that people can engage with...

Posted by: VCCP
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Leaders

Nintendo announce Universal Theme Park and Legend of Zelda Escape Room!

Video games and theme parks are two of my lifelong passions, so to say that the concept of the two coming together would something of a dream come true for yours truly might actually be an understatement. As if taking a page directly from the dream...

Posted by: Benjamin Hiorns
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Leaders

London's Old Manor Park Library reborn as creative workspace

The Old Manor Park Library in Newham, London, is to be transformed into a new workspace for creative businesses and artists by architects Nicholas Lobo Brennan and Astrid Smitham, who were appointed by the arts organisation Create. The duo want to...

Posted by: Creativepool Editorial
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Leaders

Europe's largest trampoline park isn't just for kids

The largest trampoline park in Europe is set to open this month at Kembrey Park in Swindon, and whilst the idea might sound built with kids in mind, Freedog is a park fit for children of all ages. Freedog is based in a former distribution centre...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Unlimited Group Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

72andSunny - Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

WPP Lindsay Pattison has been named Chief Transformation Officer of WPP with responsibility for getting its agencies to work more closely together for its top 50 clients. Her appointment to the newly-created role comes at a pivotal time for WPP,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

BETC BETC welcomes Lennie Stern as Head of Creative and Entertainment Strategies. After having worked for Y&R, DDB and Fred&Farid, Lennie joined entertainment agency Dare.Win in 2015 as Associate Managing Director. At Dare.Win, Lennie was in charge...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Publicis London To support Publicis London’s expansive growth over the last two years with the appointments of big accounts such as Morrisons, P&G Dish, Heineken global digital, and the IOC (International Olympic Committee), and reinforcing...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Digitas LBi DigitasLBi has promoted creative strategy director Nic Howell to the role of head of creative strategy. The promotion follows the announcement that former DigitasLBi creative strategy head Ed Beard is to become chief strategy officer at...

Posted by: Creativepool Editorial
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Leaders

TBWA announce some big changes

TBWA\Worldwide president and CEO Troy Ruhanen, announced several key executive appointments among the global leadership team this week, in an effort to restructure around the strengths of the existing group. The move to a more focused versus...

Posted by: Creativepool Editorial
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Features

Global creative calendar: March 2024

Warning: Featured happenings in this edition of our global creative calendar are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within...

Posted by: The Darnell Works Agency
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Workshop

Talking sonic identities with Unmute #CompanySpotlight

This week, for our first company spotlight of 2024, we spoke to Simon Kringel, Co-founder of Scandinavian sonic branding agency, Unmute. How was your company born and where are you based? Me and my partner Daniel Schougaard was working in a company...

Posted by: Creativepool Editorial
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Inspiration

Samsung commit to UK skating with Sky Brown #BehindTheBrand

Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...

Posted by: Creativepool Editorial
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Features

Global creative calendar: January 2024

In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any of them can impact your life in epic ways you could never anticipate. Spend a few moments now, investigating and imagining...

Posted by: The Darnell Works Agency
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Features

Mickey Mouse in the Public Domain and What it Means for Creatives

There are few icons as iconic as Mickey Mouse. This is a cartoon figure that catalysed the birth of an entertainment empire, one that recently celebrated it’s 100th anniversary and continues to set the standard when it comes to mainstream...

Posted by: Benjamin Hiorns
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Features

The 10 Best Fictional Brands of All Time #MediaMonth

While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...

Posted by: Benjamin Hiorns
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Features

Disney has a serious brand problem

There are few brands as highly coveted as Disney. This year marks 100 years since Walt Disney first stepped onto the global stage with the iconic Steamboat Willy cartoon and heralded the birth of modern animated cinema and in those ten decades, to...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Martin Talbot, CEO of The Official Charts Company

Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...

Posted by: Creativepool Editorial
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Features

Global creative calendar: July 2023

As our world continues to shapeshift, many world-famous gatherings are inviting us back in person, even as innovative online events continue to proliferate and offer unprecedented learning opportunities. In many cases, the online events offer direct...

Posted by: The Darnell Works Agency
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Features

4 Hot Picks for Cannes Lions 2023

By Alex Jenkins, Editorial Director at Contagious. It feels like the last twelve months has seen the ad industry stuck in a creative recession. As someone who’s monitored the output of the global ad industry for over a decade, I can’t...

Posted by: Creativepool Editorial
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Inspiration

The Luxury Report: The State of the Industry in 2023 and Beyond

Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...

Posted by: Matter Of Form
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Workshop

PR campaigns exposed - The good the bad and the ugly truth

The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...

Posted by: Benjamin Hiorns

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