Displaying 73 - 108 of 119 results
DigitasLBi kicked off the IAB UK Digital Upfronts last Friday (October 16) with the DigitasLBi UK NewFront, which featured an eclectic array of speakers. The event also saw the unveiling of the “Periscope Periscope,” an interactive...
Posted by: Creativepool Editorial
The Black Cab Interviews have come all the way from London to New York just in time for Advertising Week, in collaboration with GoGreenRide.com with production support by One Route Media. In the back of a green cab, Michael Tomes, founder of...
Posted by: Creativepool
Fashion/clothing designers design clothes, accessories and shoes. Some design expensive one-off pieces. Others work in a team creating a whole range of mass-produced fashions, or specialise in particular areas such as sportswear. View People View...
Posted by: Creativepool
Grey London launched the inaugural Irish editions of The Times & The Sunday Times this week with a campaign comprising brand and product TV ads, print and radio advertising, in a move following a failed legal bid by the Irish Times to stop News UK...
Posted by: Creativepool Editorial
Eric Yahnker is all about intricate pencil work, pop culture puns and a serious approach to his work. He doesn’t make it easy to dismiss his work as pastiche, mainly because his finger is superbly on the pulse of contemporary society. Whether...
Posted by: Jade French
Digitas LBi DigitasLBi has promoted creative strategy director Nic Howell to the role of head of creative strategy. The promotion follows the announcement that former DigitasLBi creative strategy head Ed Beard is to become chief strategy officer at...
Posted by: Creativepool Editorial
Droga5 Droga5 has announced another promotion within its senior management team, with head of business development Chris Wollen to advance as the agency’s first chief marketing officer, effective immediately. The promotion follows steady...
Posted by: Creativepool Editorial
Technical authors produce technical information such as instructions to help users get to grips with all kinds of technology. The material they write is designed to allow their audience to use a particular gadget or understand a subject. Technical...
Posted by: Creativepool
A copy editor makes sure that a text is readable, accurate and ready for publication. View People View Companies View Jobs Job Description, Salaries and Benefits A copy editor makes sure that a text is readable, accurate and ready for...
Posted by: Creativepool
A web author/editor is responsible for the content and images used on a website. They plan, research, write copy and edit the content of a website. They may be involved in providing copy for the internet or for an organisation's internal intranet...
Posted by: Creativepool
In 1915, an American lawyer Harold Hirsch organised a design competition. Eight packaging companies were invited to build “a bottle which a person could recognise even if they felt it in the dark, and so shaped that, even if broken, a person...
Posted by: Magnus Shaw
Creative copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close...
Posted by: Creativepool
We’re wrapping up the Instagram coverage from Cannes, but we’re sure the party doesn’t stop here. So let’s take a lil’ look at the talks and words of wisdom floating around the festival. Matt Eastwood vs Albert...
Posted by: Creativepool Editorial
This June, at the 2015 Cannes Lions International Festival of Creativity, McKinney chief creative officer Jonathan Cude will be joining the team behind the popular “Serial” podcast to talk about their serialised, real-time investigative...
Posted by: Creativepool Editorial
Considering the magazine industry is in a pretty wobbly state, it's surprising how tame modern cover designs tend to be. Usually smothered in teaser lines over a bland Photoshop creation, it's increasingly difficult to tell one title from another. It...
Posted by: Magnus Shaw
First sentences are difficult. As they go, that one wasn’t particularly memorable. I went to journalism school where they drummed it into you that if it was longer than 25 words and didn’t summarise the story in a compelling way,...
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Live from the Advertising Week Europe #AWEurope Underground Stage Monday 23rd March 09:00 AM LIVE WITH THE ROUNDHOUSE 10:00 AM PREDICTIONS FOR THE FUTURE OF MEDIA 11:00 AM HOW TO WIN BRANDS AND INFLUENCE PEOPLE: WHY SOCIAL INFLUENCERS ARE...
Posted by: Advertising Week
Amnesty International, the human rights charity, recently unveiled a new tool that will allow users to detect government surveillance. The “Detekt” tool, which can be downloaded for free via a bespoke website, detects most well known...
Posted by: Benjamin Hiorns
Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...
Posted by: Magnus Shaw
Emma-Kate Dobbin, the former head of social media retail at Telstra, has been named as the new social content director at M&C Saatchi's Sydney office. Dobbin is not only an experienced social content strategist, but is also an award-winning...
Posted by: Benjamin Hiorns
It was announced yesterday that Qorvis MSLGROUP, the Publicis Groupe's strategic communications and engagement group, has named Colleen Wilber as its new vice president. Wilber is renowned as one of the best media professionals in the business, with...
Posted by: Benjamin Hiorns
From Cicero to Aubrey Beardsley, human beings have never had to look too far for individuals touched by the hand of creative genius. But finding intellects so inspired, profound and insightful they actually manage to predict the future, is more of a...
Posted by: Magnus Shaw
As the footer of this column will tell you, I’m a copywriter. And a blogger. I also dabble in journalism and podcasting. These are all quite enjoyable and satisfying things - at least from time-to-time - and I’m pretty lucky to do them...
Posted by: Magnus Shaw
I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...
Posted by: Creativepool
Here's a story so bizarre, so post-modern, that it's hard to believe Chris Morris and Armando Iannucci are not involved. They're not though, because this is something that has actually happened; it involves two major television stations attempting to...
Posted by: Magnus Shaw
by John Fountain. A few months back I was helping a friend review some CVs for a copywriting position. There was the usual mix of applicants and all of them from different writing backgrounds including b2b, pharmaceutical, PR, blogging, journalism,...
Posted by: Creativepool
- View John's Creativepool profile. ‘The Philippines via California via London via a camera' How long have you been a Freelancer for? 2 years now, since graduating from Camberwell College of Arts in 2009. Describe your work in one...
Posted by: Creativepool
What is the work like? Broadcast journalists research and present news items for broadcast on radio, TV and online. Their job is to tell each story in a compelling way - combining the facts with the most apt sounds or pictures. Many journalists...
Posted by: Creativepool
What is the work like? Writers produce works of fiction and non-fiction. They may work on: novels short stories poetry scripts for radio, TV, film or theatre non-fiction books newspaper and magazine articles, from news and features to opinion...
Posted by: Creativepool
Professional photographers take pictures of people, events, places and objects. Their work can appear anywhere from newspapers and magazines to wedding albums and textbooks. View photography jobs View photography profiles View photography...
Posted by: Creativepool
by Magnus Shaw The internet is full of hyperbole. Social media in particular. 'The funniest video ever!', 'The best song of all time!' - in a rush to draw attention to their tiny corner of the web, users understandably become overexcited and...
Posted by: Creativepool
by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...
Posted by: Creativepool
In comparison with the tabloids, The Guardian uses television advertising sparingly. This may be a cost consideration, but actually ensures a rather pleasing impact when a spot does appear. In the past, the paper's TV efforts have been intriguing,...
Posted by: Creativepool