Displaying 1 - 36 of 253 results
Cheil London Cheil London has boosted its creative department with two new hires. Nick Craske joins as Creative Director, working across all the agency's accounts, and Georgia Barretta takes up the new role of Creative Director Design. Craske joins...
Posted by: Creativepool Editorial
AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...
Posted by: Creativepool Editorial
Havas London Havas London has appointed former 101 London Partner & Head of Strategy, Clare Hutchinson, as its new Executive Strategy Director. In this new role, which she starts in November, she will report directly into Havas’ European Group...
Posted by: Creativepool Editorial
McCann London McCann London has hired the dynamic creative team behind the multi award-winning Freedom Brewery campaign; Will Cottam and James Crosby. Joining from CHI & Partners, where they spent 4.5 years, Cottam and Crosby produced work for Lexus...
Posted by: Creativepool Editorial
Our 2016 Annual came with a new accolade: The Influencer of the Year, where Creativepool honour the individuals within the industry that have surpassed expectations and impacted the market in 2015 and beyond. They're people who don't follow the herd...
Posted by: Creativepool
What is Artist Boss? This project looks at the life and work of prolific sculptor Sir Anthony Caro (1924-2013) and his studio assistants. Throughout his expansive career, Caro employed studio assistants in the production of his work, and we are...
Posted by: Bath Spa University
Iv'e never been particularly intimidated by graveyards, but I think even I might balk a little and the prospect of spending a night under the Paris Catacombs, especially having recently seen the movie “As Above, So Below.” But Airbnb is...
Posted by: Benjamin Hiorns
When it comes to gaming, branding is everything. A great logo can instantly convey a sense of identity, personality, and quality, helping a gaming brand stand out in a crowded marketplace. This is why all of the top brands have iconic logos - it...
Posted by: Creativepool Partner
The Eurovision Song Contest, renowned for its extravagant performances and diverse musical entries, has evolved significantly over the years, now claiming a spot as one of the most watched non-sporting events globally. In 2023, Eurovision reached a...
Posted by: Benjamin Hiorns
There are few creative directors in recent history as revered and beloved as Studio Ghibli mastermind Hayao Miyazaki. His name alone conjures dazzling visions of dream-logic wonder and colourful melancholy. He is, to all intents and purposes, the...
Posted by: Benjamin Hiorns
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...
Posted by: Creativepool Editorial
This year’s “All In” Census Data revealed that 36% of people (out of almost 19000 people that took part) are hesitant to report sexual harassment due to perceived impact it may have on their careers. This alarming statistic reflects...
Posted by: Creativepool Editorial
Mulenga Agley is on a mission to grow unicorns. As founder and CEO of growth marketing agency Growthcurve, Mulenga and his team employ the latest marketing techniques to help VC-backed startups grow exponentially. After nearly a decade in the...
Posted by: Creativepool Editorial
Daniel Bonner is the Global Chief Creative Officer at Wunderman Thompson and alongside his fellow CCO Bas Korsten, he's responsible for "bringing ambitious clients a competitive advantage through the formidable power of inspiration." Daniel has a...
Posted by: Creativepool Editorial
On average, an adult spends approximately 132 hours per year looking at menus online before deciding what to eat, resulting in indecision that often leads to making the wrong choice. According to a recent study, the conscious mind can only process...
Posted by: Creativepool Editorial
Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...
Posted by: Creativepool Editorial
If there is one thing this pandemic has accelerated, it is the rate at which businesses have realised they are in deep pits of dung. Outdated systems, experiences and pipelines have come to the open following the outbreak and it looks like the...
Posted by: Creativepool Editorial
Sky Media recently revealed WUKA’s advertising campaign as one of the five winners of the Sky Zero Footprint Fund initiative. The taboo-busting ad encourages women to ditch plastic-riddled disposable pads and tampons in favour of its...
Posted by: Creativepool Editorial
By Alex Jenkins, Editorial Director at Contagious. It feels like the last twelve months has seen the ad industry stuck in a creative recession. As someone who’s monitored the output of the global ad industry for over a decade, I can’t...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
An invention the world didn't know it needed has been unveiled. Premium Chips brand Hoeksche Chips, in partnership with Wunderman Thompson, has solved a problem that has haunted chip-eaters worldwide for decades. Humanity has been plagued by the...
Posted by: Creativepool Editorial
KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. In fact, it’s a slogan so well-known that you don’t even have to finish it or add the...
Posted by: Creativepool Editorial
For the first time this century, Eurovision is being celebrated on home turf. Of course, it’s a bittersweet experience as it should really be Kyiv that’s experiencing all the joy right now but these are dark times and in dark times we...
Posted by: Benjamin Hiorns
Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...
Posted by: Benjamin Hiorns
A year since launching their first ever Pasta Sauce that was ‘Ridiculously Late’ to the market (but ‘Ridiculously Good’), Kraft Heinz New Ventures announces one of the most unexpected partnerships of the year. Household...
Posted by: Creativepool Editorial
Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...
Posted by: Matter Of Form
Exhausted by the relentless bad news and devastation around the world, people are determined to show resilience and optimism in the face of enduring hardship. According to Emma Chiu, Global Director at Wunderman Thompson, the year ahead forecasts...
Posted by: Creativepool Editorial
Whereas graphic designers operate solely with stationary media and animators literally like to keep things moving, multimedia designers need to effectively be masters of both trades. Multimedia designing combines different media formats to send...
Posted by: Creativepool Editorial
Avon’s refreshed brand created in partnership with Wunderman Thompson UK showcases ‘Embrace your Power’, a new global platform, visual identity, creative approach and integrated campaign. For over 135 years, Avon has stood for...
Posted by: Creativepool Editorial
People often assume creativity is inherent and that you are ‘born creative’. However, Cavell Ord-Shrimpton, Head of the School of Design at Arden University would disagree. Touching on how the creative mind is built upon confidence,...
Posted by: Creativepool Editorial
For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...
Posted by: Creativepool Editorial
An Post, Ireland’s national postal service, launched a magical new creative campaign this year to demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from ‘The Wonderful Wizard of...
Posted by: Creativepool Editorial
Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...
Posted by: Benjamin Hiorns
Grant Paterson, Head of Gaming and eSports at Prism Wunderman Thompson, asks us to consider the implicit risks of the metaverse and whether or not regulation could be the answer. Imagine that you and your partner plan to buy a new car and travel to...
Posted by: Creativepool Editorial
“We have permanently suspended the account due to the risk of further incitement of violence.” Bang. Politically liberal users on Twitter surged by 24% as news broke of Trump’s permanent ban from the platform in January...
Posted by: Creativepool Editorial
