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Leaders

A look at influencer marketing and dating brands

Influencer marketing is on the rise, as influencers prove to be one of the most effective marketing tools in the era of social media. These inspiring social figures can attract hundreds of thousands of followers, bringing a wide array of benefits to...

Posted by: Creativepool Editorial
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Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial
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Leaders

Why your business should invest in influencer marketing

With many businesses still reluctant to invest in influencer marketing, dispelling the misconceptions is the first step to unlocking its full potential. A recent study reported that 80% of marketers plan to continue or increase their influencer...

Posted by: Aaron Brooks
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Industry

Annual 2019: People's Choice and Influencer of the Year voting open

Voting is now open for Creativepool’s People Choice and Influencer of the Year awards for Annual 2019. The Annual celebrates and showcases the best work, people and companies from over the past year and is the only creative awards competition...

Posted by: Creativepool Editorial
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Inspiration

Predicting the death of the influencer

One of the biggest YouTuber festivals arrives in the UK next month and ahead of the launch, Jim Louderback, the company's CEO, offers his predictions for the year ahead... There’s a lot happening in the world of online video, social platforms...

Posted by: Creativepool Editorial
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Inspiration

Influencer marketing and programmatic: A marriage of convenience

In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad money to digital. But let’s set that aside for a minute because the bigger battle right now is between...

Posted by: VAMP
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Workshop

Influencer marketing 101: Style Lobster’s essential tips for brands

Everyone’s jumping on the influencer bandwagon. There’s probably thousands of meetings happening right now all over the world, set up purely to talk about influencers. Yet so many marketers are struggling to successfully execute their plans. But...

Posted by: Superrb
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Features

Think Big, Go Small: Why influencer marketing isn't about reach

Despite what many marketers and PR agencies still believe, influencer marketing is not a popularity contest. Whilst it’s clear that the use of influencer campaigns continues to rise, with 87% of marketers using them in their strategies, there is...

Posted by: VAMP
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Industry

Cannes Lions 2017: The Inaugural Creativepool Influencer Lunch

Every year, Creativepool celebrates the inspiring and innovative leaders that shape the future of the creative industry through the Top 100 Influencer List. To honor the success and champion the efforts of the men and women behind the best creative...

Posted by: Creativepool
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Industry

The Best Unbox Ever - #BehindTheIdea

Ready for the Best Unbox Ever with little Cayden? Then you should sit tight, for the video campaign from Chelsea Pictures for States United to Prevent Gun Violence is unlike anything you've seen before. Using the trend of online unboxings as...

Posted by: Creativepool Editorial
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Workshop

The 5 secrets to a killer brand community that you can learn today

People love coming together for a number of reasons, and more than anything else. It is one of the many things that this global crisis has taught us - and a positive lesson, for once. There is nothing like a worldwide illness to make people feel...

Posted by: Antonino Lupo
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Industry

Creativepool Annual 2021: Committed to Change for the 8th Year in a Row

Where to start with the past 12 months? The year 2020 AD has been... interesting to say the least. There isn't a single person, company, agencies or otherwise who can claim not to have been affected by Covid-19. And as we all wait for the vaccines...

Posted by: Creativepool Editorial
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Leaders

How brands can survive in the age of cancel culture

Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...

Posted by: Creativepool Editorial
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Features

Hybrid experiences will come of age in 2021

2020 was the year that brands were compelled to engage with the world of blended physical and virtual experiences, also known as hybrid experiences. The learning curve was steep for many, with a huge variation in quality and creativity. However, the...

Posted by: Imagination
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Features

What Trump’s social media ban means for the future of the Internet

President Biden may want the US to make a fresh start but he knows, as we all do, that Trump’s term will continue to be a stubborn stain on the red, white, and blue for years to come. A term that began with a promise to stop ‘American...

Posted by: Mary Keane Dawson
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Features

The Consumer Trends that will define 2021

How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...

Posted by: Antonino Lupo
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Inspiration

Advertising & Marketing Trends that will dominate 2021

2020 is officially over. To many, January is rebirth, repurpose, refocus - a chance to reflect on what didn’t work the year before and build on our successes for a better future. Except this time most of us probably won’t have a lot of...

Posted by: Antonino Lupo
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Leaders

What's next for social media marketing?

It's no wonder brands have invested big in the power of social media this year. With the vast majority of consumers stuck at home for long periods of time, online ads and social media were the only touchpoints between them and their target users. We...

Posted by: Creativepool Editorial
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Features

Being a creative woman in Covid times

To us men, sitting at a desk and sipping hot drinks from our favourite mug, this pandemic sure felt a bit strange. No more taking the Tube to go to work, no more spending huge chunks of our day to commute and so on. So much time saved. Most...

Posted by: Antonino Lupo
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Features

How was social media used during the 2020 presidential election?

… And breathe! The 2020 US Presidential election is over and former Vice President, Joe Biden, will become US President on January 20th. But what have we learnt from this election? Beyond the value of muting microphones during debates and...

Posted by: Mary Keane Dawson
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Inspiration

The Top 15 Most Inspiring Lockdown Campaigns

The best campaigns made during the COVID-19 outbreak No matter how crippling of a blow it receives, the creative industry will always be ready to stand back up and prove its resilience. Even earlier in the year, with the world preparing to shut...

Posted by: Antonino Lupo
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Industry

Creativepool Annual 2020 winners announced

The fifth Creativepool Annual celebrates the best in the industry from 2019 The Annual 2020 winners have been announced, featuring people and companies who have achieved creative excellence in the past year. Now in its fifth running year, the...

Posted by: Creativepool
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Features

The industry’s mental health is in bad shape, but there's hope

With the COVID-19 outbreak showing no signs of giving up, more and more professionals in the creative industry have been struggling with mental health, with 67% of people feeling now more anxious than ever, according to Anxiety UK. The mental health...

Posted by: Antonino Lupo
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Leaders

Emma Sexton on running your business in COVID times

Who would have thought, one year ago, that success in 2020 would be measured by the capacity to survive a pandemic? We know Emma Sexton as the CEO and founder of creative agency MYWW, founder of the Inside Out Awards, creative expert in residence at...

Posted by: Creativepool Editorial
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Leaders

Marketing your way through the COVID crisis

It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...

Posted by: Creativepool Editorial
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Leaders

How can brands adapt to change in the luxury sector?

As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....

Posted by: Imagination
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Industry

Are Creative Awards Useful for Brands?

Let’s be honest, sometimes it can feel as though ‘awards season’ never truly ends. The creative industries are riddled by jaded marketers that regularly bemoan the industry’s tendency to invest far too much time and money on...

Posted by: Benjamin Hiorns

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