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Inspiration

A spotlight on one of the most exciting new agencies in South America

Nicolas ‘Nico’ Perez is an ambitious, ‘ideas-first’ bilingual Creative Director and Copywriter from Chile with 10 years of experience working in different countries and creating integrated campaigns for major brands like...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2020 winners announced

The fifth Creativepool Annual celebrates the best in the industry from 2019 The Annual 2020 winners have been announced, featuring people and companies who have achieved creative excellence in the past year. Now in its fifth running year, the...

Posted by: Creativepool
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Workshop

Why now is the time to ensure your local label is online

Few are struggling right now like freelancers and independent businesses all around the world. The COVID-19 pandemic has brought small local brands to their knees, even forcing some of them to consider how to temporarily cease operations. The folks...

Posted by: Creativepool Editorial
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Workshop

Let's bring some "Happimess" with Regina Blitz and Five by Five

How do you pull off a social campaign with a few pennies and tons of creative energy? Independent agency Five by Five certainly has something to say about that. Despite having a limited campaign budget, the agency has crafted a campaign for Regina...

Posted by: Creativepool Editorial
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Features

Member Spotlight: the unbridled creativity of Cory Barrett

It was no longer than a few months ago that we first got in touch with CBGC founder Cory Barrett, and it was enough to look at his website to find an unbridled creative spirit with plenty of artistic energy. After being "rejected" by the creative...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Michael Scantlebury

Independent ad agency Impero was founded by Michael Scantlebury in 2009 as an innovative, risk-taking challenger to the big networks. The company recently reported a negative pay gap, with women being paid 3% more than men on average, while its...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Wolves, spices, ciders, flags and other stories

SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Hotels, ales, soaps, champions and more

Ragged Edge - Assembly Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

McCann Bristol Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Beyond funerals, odd pops and other stories

SomeOne - Funeralbooker (Beyond) Studio SomeOne has rebranded and renamed funeral price comparison website Funeralbooker, with a “charming” and “radical” identity that aims to stand out from a “sea of sameness” in...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Jones Knowles Ritchie - Dunkin’ Donuts Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week: The best of Fathers Day and other stories

Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Great Guns Great Guns has welcomed directing team Kronck to its roster, where they will be represented throughout the US. Jessica Benzing and Maximilian Gerlach, the German duo behind Kronck, began their careers while both studying production and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Media Agency Group - Crystal Maze Live Media Agency Group (MAG) has been appointed to deliver a 12-month multimedia plan to build and drive ticket sales for the Manchester and London Crystal Maze Live Experience, after a competitive pitch. MAG...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Firstborn - Jagermeister Spirits brand Jägermeister has selected Firstborn as its digital agency of record, following a review launched in October which included four undisclosed agencies, in addition to Firstborn. Firstborn will be tasked with...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

We Are Disrupt - Canyon UK Canyon UK has appointed We Are Disrupt to drive awareness and sales of the Canyon Fitness range. Canyon’s Fitness range aims to bring their award-winning performance to more riders. Whether you’re cruising...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Quiet Storm Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Genuine IPG-owned digital creative agency Genuine has hired Adam Kasper and Mitch Blum away from Havas and DigitasLBi, respectively. Kasper, an 11-year veteran of Havas (and a 22-year industry vet) and the advertising conglomerate’s former...

Posted by: Creativepool Editorial
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Inspiration

Developing An Eco-Responsible Approach To Event Management & Marketing

Any organiser of events interested in eco-responsibility will sooner or later have come into contact with the Sustainable Development standard specific to events: the ISO 20121 standard. The ISO 20121 standard deals with "Responsible management...

Posted by: Phil Michael
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Leaders

Account Wins of the Week

Mindshare - Unilever Unilever has moved its global communications planning account to Mindshare from PHD without a review. An industry source estimated Omnicom’s PHD employed in the region of 30 people on Unilever’s global communications...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Clemenger BBDO Sydney Clemenger BBDO Sydney has announced five new creative hires - its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year. Vanessa Robinson...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

72andSunny - Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...

Posted by: Creativepool Editorial

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