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Features

Global creative calendar: November 2023

A commitment to lifelong learning promises many prolific returns. Expanding knowledge allows us to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation enhances professional...

Posted by: The Darnell Works Agency
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How to bridge the healthcare brand gap

While creativity might be flourishing in healthcare, the true potential of brand as strategic business asset is too often overlooked. James March, Category Director, Health & Wellness explores how we can bridge the brand gap – with Andrew Gardner,...

Posted by: Conran Design Group
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Leaders

How to cultivate culture and success this #MentalHealthMonth

During the pandemic, the London-based agency Joint created the “Working from Joint Experiment” as the first shot across the bow for what they saw as the evolving landscape of the post pandemic world. As an agency that’s always held...

Posted by: Benjamin Hiorns
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Features

The future of TV and premium video is coming FAST #DMEXCO2023

A key influence on the discussions at DMEXCO 2023 was how the emergence of free ad-supported streaming TV (FAST) channels is shaping the future of TV and premium video advertising. More than half of European CTV viewers in AudienceXpress’ CTV...

Posted by: Creativepool Editorial
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Inspiration

Design For Good – feat. Ethical Angel

This is our chat with Alexander Fahie, CEO & Founder at Ethical Angel as part of ‘Design For Good’. Ethical Angel’s technology makes it easy and rewarding to give employees experiences for development and positive impact. The...

Posted by: ADLIB
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Workshop

The importance of branding for B2B – Part II: Marketing

B2B brand awareness matters more than ever - and the data backs it up. Brand awareness is the top priority for B2B businesses in 2022[1], not just in the UK, but worldwide[2]. B2B companies have historically always been about leads, sales, and cost...

Posted by: Think Design Manchester Ltd
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Leaders

#GettingToKnow OJ Deady Co-founder & Managing Partner @ TwelveA.M.

Tell us a bit about your role! Is there a “typical” day? Thinking about this question I’m quite glad there really isn’t a ‘typical day’. What attracted me to the agency world, coming from an in-house role very...

Posted by: Creativepool Editorial
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Industry

Understanding the Importance of Brand Guidelines

Getting Cozy with Brand Guidelines Hey there, design enthusiasts! Today, I'm diving into the wonderful world of brand guidelines - those nifty documents that make sure a brand stays true to itself, even when it's playing in different design...

Posted by: Peter Stylianou
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Inspiration

The World’s First Augmented Performance Agency #CompanySpotlight

It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...

Posted by: Creativepool Editorial
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Features

How surrealism took over digital marketing

Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...

Posted by: Creativepool Editorial
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Leaders

Growing unicorns with Mulenga Agley | #GettingToKnow

Mulenga Agley is on a mission to grow unicorns. As founder and CEO of growth marketing agency Growthcurve, Mulenga and his team employ the latest marketing techniques to help VC-backed startups grow exponentially. After nearly a decade in the...

Posted by: Creativepool Editorial
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New Trending Artworks in the Print Industry

The print industry has been transformed tremendously over the past few decades, and these changes have affected art and design. Smaller computers and the internet have especially caused drastic changes in the artworks sector. In the digital...

Posted by: Creativepool Partner
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Features

Getting creative with your ChatGPT marketing strategy

Gillian McCurdy, Head of School of Digital Marketing at Arden University discusses how you can be creative with ChatGPT and how it can impact your marketing strategy. There’s been a lot of talk around ChatGPT and generative AI and all of its...

Posted by: Creativepool Editorial
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Inspiration

Taking the Bulla Co by the horns | #CompanySpotlight

Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...

Posted by: Creativepool Editorial
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Inspiration

Ron Swanson gets dirty for the NRDC | #BehindTheIdea

Actor, author and woodworker Nick Offerman takes on his dirtiest role to date, starring in an NRDC (Natural Resources Defense Council) campaign created and produced by Incredible Beast Omnimedia in which Offerman, who hails from a farming family in...

Posted by: Creativepool Editorial
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Features

Global creative calendar: October 2023

Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global creative calendar edition is designed to...

Posted by: The Darnell Works Agency
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Features

Top 10 Celebrity Brand Ambassadors of the 21st Century #MediaMonth

The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...

Posted by: Benjamin Hiorns
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Leaders

#CreativeLeaders | An interview with Iris Worldwide’s Ross Taylor

This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...

Posted by: Benjamin Hiorns
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Inspiration

Kia find the beauty in loneliness with a CGI firefly | #BehindTheIdea

Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...

Posted by: Creativepool Editorial
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Industry

How much should I charge as a freelance furniture designer?

As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...

Posted by: Creativepool Editorial
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Workshop

Brand identity design: your guide to everything worth knowing

What is a brand identity? Your brand identity can also be referred to as your corporate identity and goes beyond simple logo design or branding services. Instead, it includes any tangible element that lets you differentiate yourself from the...

Posted by: Think Design Manchester Ltd
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Features

The 10 Best Fictional Brands of All Time #MediaMonth

While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Mike Khouri, CEO @ Tactical

Tell us a bit about your role! Is there a “typical” day? I don’t think there’s ever a typical day. And I love that there isn’t. I started Tactical ten years ago during the early days of the iPhone and in the...

Posted by: Creativepool Editorial
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Inspiration

Art is dead(?) - The dangers of AI in creative spaces

“Roko’s Basilisk” is a popular thought experiment. It proposes a hypothetical situation in which an all-knowing, all-powerful. An evil artificial intelligence comes into power in the future. It may want to destroy every human who...

Posted by: Think Design Manchester Ltd
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Using target audience personas to predict success

Audience personas can provide the blueprint for your marketing campaigns. By taking the time to research and immerse yourself in understanding who you are trying to reach, can provide an invaluable framework for attaining great results. Everyone has...

Posted by: Think Design Manchester Ltd

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