Displaying 1 - 36 of 184 results
The other day we were discussing the use of iconography with one of our clients as part of their organisation’s rebrand. After completing an audit of their marketing materials we pointed out that although they used a range of icons within their...
Posted by: Lark
Transported by Design is a celebration of a rich design heritage, dating back over 150 years. Running from July 2015 to early 2017, this programme of events, exhibitions and competitions will raise awareness of the pioneering design used every day by...
Posted by: Magnus Shaw
In 1915, an American lawyer Harold Hirsch organised a design competition. Eight packaging companies were invited to build “a bottle which a person could recognise even if they felt it in the dark, and so shaped that, even if broken, a person...
Posted by: Magnus Shaw
Venturethree - United Nations Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...
Posted by: Creativepool Editorial
Jonathan Ford, Founding Creative Partner & CEO New generations come with new preferences, new technology and new ways of wanting to connect. Brands - regardless of their age or size - need to adapt to the needs, wants and desires of evolving...
Posted by: Pearlfisher
Strichpunkt/KMS Team - Audi Audi has made the brand guidelines for its new visual identity, which was launched last year, freely available to the public in a bid to be “open and accessible to everyone.” The German car company was given a...
Posted by: Creativepool Editorial
Greenlight’s Tim Waine on how icons can still breathe new life into brand campaigns. Remember that ad featuring Cheryl Cole and L’Oréal? Times and trends may change, but celebrity brand endorsements remain one of the most powerful...
Posted by: BENlabs formerly Greenlight
Emojis have become a niche market in and off themselves of late, with every minor property or release appearing to warrant its own batch of respective icons. So why has it taken this long for the advertising industry to get in on the action? The...
Posted by: Creativepool Editorial
Girlguiding, the iconic British brand which is the UK’s largest youth organisation dedicated completely to girls, has launched its most transformative rebrand since being founded 113 years ago. Launching on International Women’s Day, the...
Posted by: Creativepool Editorial
By Dan Gladden, associate creative director at Pearlfisher New York Great design - it will set your brand on the path to success, right? Challenger brands look to the icons they want to be and often come to our table with the understanding that...
Posted by: Pearlfisher
The Gate London - Tomorrow's People The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped...
Posted by: Creativepool Editorial
Does anyone remember Dirty Sanchez? Unfortunately, I do. For the (lucky) uninitiated amongst us, it was essentially a Welsh reading of Jackass. In other words, it featured man-children degrading themselves via a series of increasingly bizarre stunts...
Posted by: Benjamin Hiorns
In an era where brands are born, thrive, and sometimes fade in what can seem like days, the concept of a "legacy brand" might seem almost archaic. All icons have to start somewhere though and there are undoubtedly many modern brands that only sprung...
Posted by: Benjamin Hiorns
Irish pubs are globally recognized cultural icons and continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved. To help showcase these pubs’ value and importance, Heineken has opened virtual...
Posted by: Creativepool Editorial
My four year old loves Lego. Well, that’s not strictly true, I love Lego and he, by proxy now loves it too. We have two modes of building together, the one where I find the bits and watch as he pieces them together and the one where we...
Posted by: Lark
me&dave - Royal Mint Court me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the...
Posted by: Creativepool Editorial
Here at Ubiquitous we like to talk about icons; we truly believe that the black cab is an icon and we go so far as to say so in our strapline, iconsonicons. But what is it we mean by this? What is it that makes something iconic and therefore worthy...
Posted by:
Alexander Mikhaylov, the Senior Illustrator at Surfshark, has an inspiring journey that began with school sketches and led to a successful career in illustration. Based in Vilnius, Lithuania, Mikhaylov's extensive portfolio includes work in icons,...
Posted by: Creativepool Editorial
In today's digital age, having an exceptional user interface (UI) is crucial for the success of any online platform or application. A well-designed UI not only enhances the user experience (UX) but also contributes significantly to customer...
Posted by: Creativepool Editorial
Welcome to the first issue of The Sleek Journal, where we will be sharing the latest marketing insights, experiences, and news from within the industry that have been sparking conversation here at Sleek HQ all month long. And hey, if you're itching...
Posted by: Sleek Events
From art to adverts, we’re seeing increasing (and incredibly impressive) examples of creativity sourced entirely from AI. And if you look at the dictionary definition of creativity, it’s easy to see how this can be plausible. It says,...
Posted by: Creativepool Editorial
Etcetera - Ben Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom - an eye-catching stunt to kick-off their “Better in Bed” campaign - and a radical solution to some of...
Posted by: Creativepool Editorial
Chermayeff & Geismar & Haviv - US Open The US Open has rebranded to coincide with the tennis competition’s 50th anniversary, revealing a new logo by Chermayeff & Geismar & Haviv. One of the four Grand Slam tennis events that take place...
Posted by: Creativepool Editorial
Leveraging the power of online connections on Creativepool, CONNECT will pull the creative world together for a day where startups and trailblazers rub shoulders with the hottest agencies, production houses and the most established brands. With...
Posted by: Creativepool
London, the melting a pot of creatives, creative enterprises and the home to our inaugural festival, CONNECT 2017. Join us at Juju Bar and Stage at the iconic Old Truman Brewery on Thursday 14th September 2017 from 11:30-23:00 to inspire, engage...
Posted by: Creativepool
The Partners/Lambie-Nairn - Arte The Partners and Lambie-Nairn have collaborated on a new visual identity for the cultural TV channel Arte. The rebrand looks to reflect Arte’s mission to be a cultural channel for all of Europe and change...
Posted by: Creativepool Editorial
StudioMono - Kingsbury Press StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...
Posted by: Creativepool Editorial
Video games and theme parks are two of my lifelong passions, so to say that the concept of the two coming together would something of a dream come true for yours truly might actually be an understatement. As if taking a page directly from the dream...
Posted by: Benjamin Hiorns
Supple Studio - D.R.A.W Recruitment Supple Studio has designed an identity system for D.R.A.W. Recruitment based around an interlocking “D” device and the strap line “The Art of the Perfect Fit.” The new company was formed...
Posted by: Creativepool Editorial
Pearlfisher - Havana Club Pearlfisher has partnered up with a team of Cuban artists to reposition the Havana Club rum brand as a hand-crafted product designed to appeal to rum connoisseurs and first time drinkers alike. A new identity and visual...
Posted by: Creativepool Editorial
Social media is a great leveller. Through shared images, links and a few key symbols, we all have the ability to speak the same language. Whether we understand Swahili, Spanish, or Swedish, social media can unite us in our passions as we share them...
Posted by: Daniele Fiandaca
Gretel transform Netflix into a literal House of Cards As maddeningly successful as it has become, few would argue that Netflix is long overdue for a visual upgrade. The internal design team unveiled a new, flatter logo design last year, which...
Posted by: Creativepool Editorial
Tothepoint has taken famous KP Snacks brands such as Real McCoys, Hula Hoops and Space Raiders, and used elements of their brand identities as part of a redesign of the interiors of the company’s new head office in Slough. The consultancy worked...
Posted by: Creativepool Editorial
Cannes Lions 2015 - Highlights from Day Two Ogilvy & Mather After a phenomenally successful first full day at the Cannes Lions International Festival of Creativity 2015, Ogilvy & Mather found even greater success yesterday by walking away with 45...
Posted by: Creativepool Editorial
Jeff Hong is something of a fringe celebrity in certain corners of the internet thanks to the Brooklyn, New York-based storyboard artist's recent “Disney Unhappily Ever After” illustrations, which took Disney princesses and transplanted...
Posted by: Benjamin Hiorns
In today’s world, where visual content is increasingly important, professional graphic design can be a crucial factor in your business's success. If you’re planning to update your brand identity or completely rethink your visual...
Posted by: Taker | Maker
