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Easter's a bit confusing, isn't it? I've managed to get my head around the crucifixion being on 'Good' Friday and Easter weekend falling on different dates every year - but now I find myself befuddled by the whole egg thing. Try as I might, I simply...
Posted by: Creativepool
As Facebook timeline is being pushed upon us more and more forcefully from the powers that be, you might want to stop and ponder the implications of opting to have your entire Facebook past accessible to all. Click on 2008 and photos of a stag night...
Posted by: Creativepool
I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...
Posted by: Creativepool
From the moment the brief lands on the table and the creative team cast their eyes over the words 'TV Script' the salivating begins. Will this be the one? The one with the inexhaustible budget. The one that shouts 'GO BIG'. The one that doesn't...
Posted by: Creativepool
Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...
Posted by: Creativepool
I'm not a classic early adopter. I don't queue outside Apple stores every time a plastic cover for the iPad is released, but I latch onto technology fairly quickly. I was online in the late nineties, had one of the first phase of free Spotify...
Posted by: Creativepool
I've always been interested in creative people. Why they do what they do. Where their ideas come from. What makes them tick. Today, for no other reason than I want to, I thought I'd write something about a true legend and a prince among men: Roald...
Posted by: Creativepool
In this month's article we will be looking at the grey area these days between front end design and development. Most of Source's clients have restructured their creative and tech departments forcing people to be able to design and build projects and...
Posted by: Creativepool
As the Olympics and the Jubilee draw closer there is an ever increasing sense of patriotism and British pride emulating from all around. The V&A are marking the event in their own intriguing way by staging a major exhibition entitled 'British Design...
Posted by: Creativepool
Mobile advertising has grown 132% in the first half of the year. The progression in the popularity of smartphones has led to mobile advertising revenues almost hitting £500 million in 2012. In the first 6 months of this year mobile advertising...
Posted by: Creativepool
In comparison with the tabloids, The Guardian uses television advertising sparingly. This may be a cost consideration, but actually ensures a rather pleasing impact when a spot does appear. In the past, the paper's TV efforts have been intriguing,...
Posted by: Creativepool
Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...
Posted by: Creativepool
Tony Cullingham is principal of the famous Watford Creative Advertising course at West Herts College. The course at Watford is legendary and considered to be one of the very best in the UK. If you're trying to break into the business it is said that...
Posted by: Creativepool
Colette Alexandratos Illustrator and Vector Artist "I am a self motivated, open minded, creative and hardworking individual who can adapt to a variety of styles, from hand drawn illustrations, to vector based artwork by working as an individual and...
Posted by: Creativepool
Last year I wrote a piece and published it from Egypt while the population was engaged in an, ultimately successful, push to overthrow its president. Now I am back and writing this from Dahab, a town on the eastern coast of the Sinai peninsula where...
Posted by: Creativepool
Two bits of excellent news. First, there's a conference for copywriters and wordsmiths happening in Bournemouth on 18th May this year. And second, readers of the Creativepool blog can enjoy a special discount. The event has been pulled together by...
Posted by: Creativepool
Now Hollywood is the territory of bean counters rather than creative visionaries, we should be not at all surprised when Space Chimps 4 fails to live up to its, admittedly limited, promise. However, back in the mists of time, truly great movies were...
Posted by: Creativepool Violent. Rude. Sexist. Dangerous. And harmful to animals. Here's some top TV ads that have fallen foul of the authorities. Suicide Bomber. Volkswagen Here's an idea. How about we show a suicide bomber in an ad designed to show the VW Polo as a...
Posted by: Creativepool Magnus Shaw - writer, blogger and broadcaster www.magnusshaw.co.uk www.creativepool.co.uk/magnusshaw
Posted by: Creativepool
Last week The Guardian launched a major campaign to showcase what it terms ‘open journalism' and its multi-platform credentials. The storyline for the main ad, devised by BBH London and directed by Ringan splices the story of the The Three...
Posted by: Creativepool
I was a human rights worker, specialising in gender and conflict in West Africa, when my first book was published. The freelance life appealed to my sense of adventure, so I tendered in my resignation. Here, in no particular order, are the lessons...
Posted by: Creativepool
In the eighties and nineties I lived in London and throughout that time, London Underground put buskers on a par with the small, grey, dusty mice running between the rails. That is, vermin ripe for extermination. Okay, maybe not extermination, but...
Posted by: Creativepool
Years back it was said that creative people that chose to go freelance were either too old to be considered for full-time employment or simply not good enough to cut it in a top agency. In those days, I’m going back to the 80’s here, the...
Posted by: Creativepool
Jon Baker Photographer, Picture Researcher, Retoucher " Provide a high level photographic retouching service. My work has included Hair and beauty campaign's for Loreal and Wella Portraits of The Prince of Wales to accompany the Alan Titchmarsh...
Posted by: Creativepool
From YouTube, some of the finest female minds in the creative business provide us with a bit of insight into their working lives. Rosie Arnold It's all about enthusiasm and charm rather than being a tough...
Posted by: Creativepool
Jeremy You know the Honey Monster? Big, funny, cuddly, kooky old rug? Cold-blooded, careerist vampire more like. Because those of us in our forties know he usurped Jeremy Bear, casting him out of his proud role as the face of Sugar Puffs; condemning...
Posted by: Creativepool
From YouTube, leading advertising creatives explain what they do, why they do it and what excites them. Bill Bernbach on Creative Qualities. 'The basis for persuasion is to understand what motivates a man' Brilliant stuff from the greatest...
Posted by: Creativepool
You’ve been working on a nightmare brief for the last four days. It’s been a dog and so far you’ve come up with zero. You’re staring out of your office window and slowly but surely the panic begins to set in. It’s...
Posted by: Creativepool
This week Channel 4 has attracted considerable attention. Its high-profile, much discussed ‘documentary’ strand Big Fat Gypsy Weddings has returned to a big fat viewing audience and water-cooler debate over the style merits of pineapple...
Posted by: Creativepool
by Richard Bloom, Purple Consultancy. The past 18 months or so have seen the creative industries recover from the recent recession at an astonishingly fast pace, at least from our point of view as recruiters it has. It is still very much a...
Posted by: Creativepool
For decades brand marketeers have worked hard to draw a direct link between a product and the possibility of success with the opposite sex (they’ve rarely been brave enough to suggest a connection with same sex relationships outside specialist...
Posted by: Creativepool
Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...
Posted by: Creativepool Nick is a writer for branding and design. His work has won two Yellow Pencils in D&AD Writing for Design and appeared in the annual four more times. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy, and...
Posted by: Creativepool
If you look to the left, you'll notice this is the one hundred and first column I've written for Creativepool. I must admit I let my century pass by unnoticed, which is rather typical of my lack of attention. But it does allow me the opportunity to...
Posted by: Creativepool
Printers. They are quite often the bane of our lives. With their endless paper-chewing, ink guzzling and baffling flashing lights you could mistake them for being the most inefficient and useless of our office friends. But hold your horses because...
Posted by: Creativepool
I felt sure if we waited long enough, someone would grasp the nettle and prove that the art of copywriting isn’t dead, just having a lie down. The fact that this little miracle has been achieved by one of the nation’s best known (and best...
Posted by: Creativepool