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Features

Dubai Lynx Live: James Murphy Interview

Our coverage of Dubai Lynx International Festival of Creativity continues. As the festival celebrates its 10th birthday, we're continuing to bring you interviews with some of the top creative minds at the festival. This morning, Creativepool Founder...

Posted by: Creativepool
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Leaders

The Latest Highlights & Trends in Tech

Nextbit launches the gorgeous, crowd-funded Robin phone Kicking off a rather phone-heavy week in tech news, Nextbit has launched a new crowd-funded Android phone, which uses integrated cloud storage. The Robin was designed by Scott Croyle, former...

Posted by: Benjamin Hiorns
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Leaders

Top Ads of the Week: Super Bowl Special

The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week: Week 4

Wieden+Kennedy - Bud Light The Bud Light Party is Coming American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

Jack Morton Worldwide - Kodak Jack Morton Worldwide has been appointed by Kodak to create its presence at Drupa 2016; the world’s leading trade show for print and cross media solutions. Drupa 2016 will take place between 31st May and 10th June...

Posted by: Creativepool Editorial
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Leaders

AWARD increases presence at Semi Permanent in Australia

The Australasian Writers and Art Directors Association (AWARD) will be increasing its presence at the annual Semi Permanent festival of creativity and design from May 2016, in a collaboration that will introduce an annual AWARD showcase to the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

McCann London McCann Worldgroup has announced Alex Lubar as CEO of McCann London. Currently McCann Worldgroup's New York-based Global Chief Marketing Officer, Lubar will transition to his new role beginning January 2016. He succeeds Zaid Al-Zaidy,...

Posted by: Creativepool Editorial
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Leaders

Simon Cowell: The master of marketing

What is Simon Cowell? A TV presenter? A music producer? An pop manager? Well, undeniably all these things; but ultimately he's one of the most accomplished marketeers the UK has ever created. Just look at his greatest achievement. He not only...

Posted by: Magnus Shaw
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Leaders

Play the new WWE game as the Terminator? Hell yeah.

As he famously promised 30 years ago, Arnold Schwarzenegger is indeed back, and in a big way. This summer saw the release of the latest Terminator movie, which also marked the former California governor's return to the big screen blockbuster scene...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

Vodafone - Let's Go While I don't object to advertisements suggesting a product or service will enhance a small corner of my life (it could be argued that's what all advertising does), I do find it tiresome when a brand proposes it has unlocked the...

Posted by: Magnus Shaw
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Leaders

Meals on Wheels rolls in fresh identity

The Minneapolis branding and design firm Duffy & Partners has undertaken a thorough rebranding for the Meals on Wheels organisation in the US; a charitable organisation that provides healthcare, meals and company to elderly citizens who need it most....

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Razorfish London Razorfish London has named Jim Mason as executive director of strategy & insight. Mason joins the London team from the Razorfish Atlanta office, and will be formally leading the practice which unites strategy, insights, planning,...

Posted by: Creativepool Editorial
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Inspiration

Introducing Mariana Rodrigues: jelly London's newest Future

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver went behind the scenes with jelly's newest Futures illustrator Mariana Rodrigues to ask how she starts...

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Leaders

The Best 2015 Super Bowl Campaigns (PART 1)

I won't even pretend to understand American Football. To my eyes it's all a bit of a mess, like a collision between a game of Rugby and a game of Chess, without the passion of the former and the brains of the latter. The Super Bowl, however, is an...

Posted by: Benjamin Hiorns
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Leaders

Danny Trejo reveals his feminine side

Mars recently gave Americans a taste of the brand new 30-second Snickers commercial that will be airing during the highly coveted first quarter period of this year's Super Bowl. The spot is a parodic riff on the classic sitcom The Brady Bunch, only...

Posted by: Creativepool Editorial
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Leaders

Manchester United goes anime like Kill Bill

The Manchester United stars Wayne Rooney, Robin van Persie and Angel di Maria have transformed into Anime characters for a new campaign. The “Hungry To Win” campaign for global marketing partner, Nissin Foods, aims to deepen the club's...

Posted by: Benjamin Hiorns
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Leaders

Making a new burger market with no beef

The fast food giant Burger King hasn't even officially launched in India yet, but it has already proven a huge success in the country. Burger King India's Facebook page has already racked up over 100,000 likes within only seven days of launching,...

Posted by: Benjamin Hiorns
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Leaders

BBDO New York unleash 'Johnny JamBoogie' in new SNICKERS Ad

In a new TV spot created by BBDO New York for Snickers' “You're Not You When You're Hungry” campaign, rookie Cleveland Browns quarterback Johnny Manziel (known as “Johnny Football” by fans) is transformed by sheer hunger into...

Posted by: Benjamin Hiorns
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Leaders

After all these years, I still don't 'get' Facebook.

Do you remember when Tony Blair said he couldn't use a computer? I do, because it infuriated me. At the time, he was leader of one the world's largest economies and democracies, and there he was, smirking gleefully about the fact that he couldn't...

Posted by: Magnus Shaw
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Leaders

Well done you! Why the Halifax campaign is so insulting.

Nobody likes being patronised. Even small infants boil with fury when some dough-faced adult leers into their pushchair and makes 'woo-woo' noises at them. Probably. I think being patronised takes us back to school, when we were bound by the...

Posted by: Magnus Shaw
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Features

The not-so-beautiful game: the sickly world of beauty pageants

These days, we’re by no means strangers to the phenomenon that is reality TV. It permeates every channel, every genre and every demographic. We laugh at the modern Victorian freak show that is X Factor, with their hopelessly deluded, fragile...

Posted by: Ashley Morrison
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Leaders

Facing facts. Are Tesco's ad screens really as sinister as we fear?

Say what you like about Tesco, but they know how to create a fuss. A couple of days ago, the digital, broadcast and print media fell on a story about the retail giant and its latest advertising wheeze. As a plethora of reports rushed to tell us,...

Posted by: Magnus Shaw
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Features

New Monopoly: for those with a short attention sp...

by Ashley Morrison It's a wet Sunday afternoon (no, not in summer 2013, obviously; that would be a sweltering Sunday afternoon), and there isn't much to keep the family occupied. Well, apart from the 200-odd TV channels now available. Or a DVD. Or...

Posted by: Ashley Morrison
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Leaders

We're being spied upon. But then, we made it so easy.

The most surprising aspect of the Edward Snowden case and the revelations about GCHQ is that anyone is surprised. Did we really imagine our 'lords and masters' had such respect for our privacy and dignity that they would resist the temptation to...

Posted by: Magnus Shaw
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Leaders

Sweets for my sweet, sugar for my coronary

“Normal or diet?” The standard question you ask when you’re going to the bar and someone orders a Coke. I haven’t counted, but in my experience, I would guestimate that eight times out of ten, the answer will be diet...

Posted by: Ashley Morrison
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Leaders

What the Blip? Is Independent Plus a media platform too far?

Ever get the feeling this whole digital hoopla is just being made up as we go along? Starting to suspect 'boffins' are just slinging out new widgets for a hungry world to scoop up and guzzle down, like mongrel hounds being thrown scotch eggs? Welcome...

Posted by: Magnus Shaw
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Features

Beware of the dog. Is WKD's Christmas campaign really unacceptable?

by Magnus Shaw. At this time of generosity and giving, who could resist the wide-eyed pleading of a little doggie, hungry for a simple bone? Well, alcopop brand WKD think their customers would quite happily ignore Fido if there was a blue drink in...

Posted by: Creativepool
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Features

Tony Malcolm, Leo Burnett

We don’t make brands famous, we make brands popular. We create work that is inclusive and bold and appeals to the mass market. We want to create work that a brand can grow into, that will appeal to more than just the immediate target...

Posted by: Creativepool
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Features

Spotlight - Hamish Jordan - Photographer

"Photography allows me to show things from my point of view - I love that." Creativepool manages to grab a cuppa with Hamish Jordan, Photographer, to chat about taking risks, networking and the irresistible power of The Force... Describe your work...

Posted by: Creativepool
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Features

Spotlight: Craig Matchett

"Its so important to enjoy yourself and take pleasure from looking at things - view the world like a painting. Everything has a beauty." -- Craig Matchett Describe your work in one sentence. The result of a natural sensibility of shape and...

Posted by: Creativepool
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Features

The only lovely service station on Earth. Are we there yet?

by Magnus Shaw. There are so many religions, beliefs, creeds and philosophies we can't really be sure what hell would be like. But it's a reasonable assumption a motorway service station would be involved. I don't know what it is about these...

Posted by: Creativepool
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Workshop

Opinions - Unliked. Is the sheen coming off Facebook?

by Magnus Shaw When discussing Facebook, different rules apply. In Facebook's world, audiences, members, revenues and profits are measured on a macro-scale that dwarfs the figures bandied around in banking circles. A few statistics: -Users upload...

Posted by: Creativepool
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Workshop

Opinions - A losing battle. Where now for bank advertising?

by Magnus Shaw When a kitchen is infested with cockroaches, the little beasts do their unpalatable work quite happily while the room is dark.But turn on a light and they scatter chaotically in all directions, scared and confused. There are many...

Posted by: Creativepool

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