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Features

Perspective: How brands can make the most of Amazon Advertising

With a market share of 4.2%, Amazon is now the fifth largest retailer in the UK, accounting for £4 in every £100 spent. According to market research company Mintel, a staggering 86% of UK shoppers use Amazon, with under a fifth stating...

Posted by: Creativepool Editorial
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Industry

New Blood is Coming. Make Way.

D&AD New Blood Festival is the place where it comes to life, with up-and-coming creatives from around the world putting the future on display. Over a thousand graduates, from some of the best creative courses, will be showcasing their work in east...

Posted by: D&AD
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Leaders

Mother make a major investment in VR/AR

Mother has announced an investment in virtual and augmented reality startup Dream Reality Interactive (DRI), signalling a recognition of the growing role of the technologies in communications. DRI was founded by Dave Ranyard, who in his previous job...

Posted by: Creativepool Editorial
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Leaders

Nokia 3310 set to make dramatic comeback at MWC 2017

Anyone over the age of 30 will remember the original 'mobile' phones. It's ridiculous to think of it now, but back in the 80's, when the concept of mobile phones was first hitting the marketplace, the idea of carrying a lunchbox sized charger and a...

Posted by: Benjamin Hiorns
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Leaders

Droga5 make National Toilet Paper Day completely forgettable

With all the noise surrounding the other recent national holidays recently in the US, when “National Toilet Paper Day” rolled around on August 26, it seemed to pass by almost completely unnoticed. Not by Droga5 though. The agency created...

Posted by: Creativepool Editorial
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Leaders

MullenLowe London make sure everyone has their say in the EU Referendum

Whilst most of us would hesitate to admit it, there is a great deal of confusion surround the upcoming EU Referendum, which is frankly insane considering the amount of media coverage it's been getting. The positives and negatives are being flung at...

Posted by: Creativepool Editorial
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Leaders

New Adobe Masterclasses: Register now and make it flow!

It’s time for the next series of the Adobe Design and Illustration Masterclasses. Find out about the latest updates released at Adobe MAX Creativity Conference, including the new Adobe Capture app and learn how you can use these new tools to...

Posted by: Creativepool Editorial
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Industry

Adobe Masterclasses are back: Register now & Make It Flow

The wait is finally over - Adobe’s highly acclaimed Masterclasses return this autumn with a focus on design and illustration. On 23 September, Michael Chaize & Rufus Deuchler show you how to start your design on mobile devices using Creative...

Posted by: Creativepool Editorial
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Leaders

Foster + Partners make electric car refuelling look cool

Nissan has teamed up with famed London-based architectural firm Foster + Partners to develop a new, more refined design for electric vehicle charging stations, which will take into account the rise in popularity on electric cars in the UK and beyond....

Posted by: Creativepool Editorial
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Leaders

How to make going back to school look pretty awesome

In my youth, there were few things that irritated me more than the glaring “Back to School” signs that seemed to adorn every retail outlet under the sun during the summer holidays, seemingly taunting happy children everywhere with the...

Posted by: Benjamin Hiorns
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Leaders

VivaKi make some serious changes

VivaKi, the programmatic ad tech arm of the Publicis Groupe, announced recently that it will be retreating from proprietary ad trading, redistributing 120 US ad buyers to individual Publicis agencies such as Starcom MediaVest, Walker Media and...

Posted by: Creativepool Editorial
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Leaders

Fisher-Price make a wish for 2015's newborns

Fisher-Price, the children's toy manufacturer, has started 2015 with an ad that aims to tug at the heartstrings of mothers and fathers across the world. The 90 second clip, which debuted over the weekend, shows some of the first babies to be born in...

Posted by: Creativepool Editorial
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Features

What do apostrophes make? Prizes! The day John Lewis bagged my loyalty

Contrary to popular urban myth, I am not a member of the Apostrophe Protection Society. Yes, I did write a blog about Waterstone’s and the decision from their powers that be to get rid of the apostrophe in 2012. My blog did, incidentally,...

Posted by: Ashley Morrison
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Leaders

Use and abuse. Can we really make the internet a safer place?

Yesterday was 'Internet Safety Day'. Which pretty much proves the pointlessness of things having days dedicated to them. Unless the internet was substantially and provably safer for the entirety of 11th February 2014, or yesterday marked the point...

Posted by: Magnus Shaw
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Inspiration

Colourised historical photos make the past seem like the present.

A new artistic trend has broken out around the world which changes our perception of history dramatically. Colourising historic photographs from the late 1800′s and early 1900′s changes their appearance from something historic and...

Posted by: Creativepool
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Workshop

If You Want Creative Job Applicants, Make a Creative Application.

Our guest post from Erin Osterhaus, Managing Editor of The New Talent Times, explains why she believes you need a creative application to attract creative applicants. In creative industries, standard job applications don’t attract the right...

Posted by: Source
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Workshop

How to... Make sure you get paid for a freelance job.

We recently had a freelancer get in touch with us who had found a brief through the site, completed the work required - but still hadn't got paid. Well, to help them and those who may be in a similar position, we have created these notification...

Posted by: Creativepool
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Inspiration

Proving that Moonpig is more than just a card company | #BehindTheIdea

Moonpig, the UK’s leading online greeting card and gifting platform has created its latest advert featuring the Moonpiglets and this time they are promoting the wide range of gifts the brand offers. The campaign continues Moonpig's journey...

Posted by: Creativepool Editorial
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Inspiration

This corporate folk kit might be the only useful corporate Christmas gift

Last Christmas (though it was only a few short weeks ago, of course), Lithuania-based design agency FOLK created an alternative to boring Christmas corporate gifts known as the “Corporate Folk Kit.” This kit was gifted to their partners...

Posted by: Creativepool Editorial
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Inspiration

Ads that made history: the Christmas Truce of Sainsbury’s

I was in a classroom, leaning over my desk as my Storytelling tutor dimmed the lights in the room, when I watched the 1914 Christmas ad for the first time. As someone who hadn’t lived in the UK until 2017, I’d apparently missed out on a...

Posted by: Antonino Lupo
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Leaders

Stella Artois Give Beautifully this Christmas

Stella Artois is a brand that likes to go big at Christmas. This could very well be because the internationally beloved lager was first created for the holiday season as a gift to the people of Leuven in Belgium, or it could be because the origins of...

Posted by: Creativepool Editorial
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Leaders

The Top 5 Ads of the Week: Christmas Special Part 3

Gravity Road – Three As someone with two parents, both of whom have birthdays in the week before Christmas Day, this is one ad I can really relate to. This week, Three launched its festive campaign “Merry Birthday,” to celebrate everyone in...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

180LA - Boost Mobile To address the fact that low-income and minority Americans typically face significantly more obstacles when it comes to casting their ballot this November, Boost Mobile, with the help from 180LA, is throwing its hat into the...

Posted by: Creativepool Editorial
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Inspiration

Creativepool Picks: The 2015 Holiday Gift Guide

It’s the most wonderful time of the year. If you’ve got all your presents sorted that is. Otherwise it’s the most stressful as you rush to buy thoughtful, fun and imaginative gifts whilst trying to support lesser-known artists,...

Posted by: Kate Lewin
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Leaders

WCRS face the challenge this Mother's Day

The UK's largest curated online marketplace, Notonthehighstreet.com, recently launched its 2015 Mother's Day campaign, which was created by WCRS and is built around the challenge that awaits all sons and daughters this coming Sunday, March 15: What...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week: The best of Fathers Day and other stories

Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...

Posted by: Creativepool Editorial
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Inspiration

Here's all the best 2021 Christmas ads in one place!

All the 2021 Christmas campaigns in one place As we all know, there’s no Christmas without a heartwarming, tear-duct-shattering series of lovely Christmas campaigns. Brands and agencies line up every year to release a stream of Christmas ads...

Posted by: Antonino Lupo

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