Displaying 37 - 72 of 9454 results

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Inspiration

How to Convince Me That You’re Right!

Convincing someone that you’re right can feel like climbing Mount Everest in flip-flops. Have you ever given a completely logical explanation, only to be met with a blank stare or, worse, a wall of resistance? This challenge isn’t unique...

Posted by: Cris Hödar-Rasmussen
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Inspiration

Soundwaves of Success: The Sonic Journey of WithFeeling #CompanySpotlight

In this exclusive interview, we are joined by Joe Dickinson, Chief Music Officer and Co-Founder of WithFeeling, and Chris Atkins, Managing Director and Co-Founder of WithFeeling. These two visionaries have transformed their passion for sound into a...

Posted by: Creativepool Editorial
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Industry

Tips on hiring a PR manager in 2024

In today’s fast-paced, media-driven world, maintaining a positive public image is more crucial than ever for any business. This is where a Public Relations (PR) manager comes in. Whether you're a startup aiming to make a mark or an established...

Posted by: Creativepool Editorial
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Features

How a fake beer brand took over UK pubs

As a beer drinker for most of my adult life, I’ve seen a decipherable shift in the culture. 20 years ago, craft beer was effectively non-existent and the only real alternative to your boilerplate lagers was either Guinness or flat, brown water....

Posted by: Benjamin Hiorns
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Inspiration

Channel 4 name change and rebrand for General Election #BehindTheBrand

For this year’s UK General Election, Channel 4 sought to create a campaign that would not only resonate with its audience but encourage people to get out and vote. Whether it worked or not is debatable, given the generally poor voter turnout...

Posted by: Creativepool Editorial
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Industry

From Vision to Motion: A Step-by-Step Guide to Hiring an Animator

In today's digital age, animation has become a powerful tool for storytelling, marketing, and engagement. Whether you need an animator for a commercial, a game, an explainer video, or a creative project, finding the right professional is crucial for...

Posted by: Creativepool Editorial
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Features

A Brief History of Cancel Culture #HistoryMonth

Ah, cancel culture-a term that undoubtedly evokes spectacular eye rolls, heated debates down the pub, and, for some, a quiet nod of understanding. It’s a modern phenomenon that’s already been satirised to death but while the actual phrase...

Posted by: Benjamin Hiorns
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Industry

The true cost of experiential sustainability

Sustainability is a contract, no one party is responsible. It’s a collaboration, a cooperative space, an industrial-commons. Truly sustainable brands and events might be a utopian future but right now the challenge is teaching all brands new...

Posted by: Seen Presents
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Inspiration

Silencing the overwhelming hurt of hate speech #BehindTheIdea

This week, we sat down with two talented service designers from global innovation company Designit, Mimi Fuentes and Linn Cowie-Sailer, to delve into their pivotal role in the impactful ‘Silence Hurts’ campaign. This initiative, a...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Creative Director and Retoucher Vahakn Vorperian

In this #MemberSpotlight, we are thrilled to introduce Vahakn Vorperian, a talented Creative Director whose journey into the creative industry is nothing short of inspiring. From aspiring animator to esteemed retouch artist, Vahakn’s story is a...

Posted by: Creativepool Editorial
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Inspiration

10 Iconic Campaigns That Shaped Public Perception #HistoryMonth

There’s a tendency to look back over history and only remember the bad times. After all, if we don’t learn from our history, we’re doomed to repeat it, right? But surely there’s something to be said for remembering the good...

Posted by: Benjamin Hiorns
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Workshop

Web Developer Hiring Guide 2024

In today’s digital age, having a strong online presence is essential for businesses of all sizes. Whether you're a startup or an established enterprise, a well-designed website can significantly impact your brand's success. Hiring the right web...

Posted by: Creativepool Editorial
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Features

What We All Learned from Cannes Lions 2024: AI is Everywhere

The 2024 Cannes Lions Festival of Creativity has come and gone, leaving behind a whirlwind of discussions and insights that continue to reverberate through the advertising industry. This year's festival was dominated by conversations about AI,...

Posted by: Benjamin Hiorns
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Inspiration

Advergaming: Is Roblox or Fortnite Better for your Brand?

When crafting a compelling brand activation strategy, the choice between Roblox and Fortnite can make all the difference. Both platforms have transformed advergaming, giving brands incredible ways to connect with audiences through immersive and...

Posted by: MLC (Magna Ludum Creatives)
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Features

Global creative calendar: July 2024

As our world continues to shapeshift, many world-famous gatherings are inviting us back in person, even as innovative online events continue to proliferate and offer unprecedented learning opportunities. In many cases, the online events offer direct...

Posted by: The Darnell Works Agency
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Features

The Role of Analytics in Creative Marketing #MoneyMonth

Ideas solve problems; but in marketing, having a breakthrough idea is only half the battle. The other half is understanding your audience - who they really are, what drives their decisions, and how to craft your messaging to truly resonate with them...

Posted by: Social Chain
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Inspiration

A Swifty Stunt Goes Viral (by design) for a fiver #BehindTheIdea

With London hosting more Taylor Swift Eras Tour shows than any other city in the world, bringing 700,000 people across eight dates at Wembley Stadium, and fans expected to boost the London economy by £300million, London-based wine start-up, Nice...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpolight on Henrique Favery, Founder of Buu Digital 

Henrique Favery stands as a testament to the power of embracing the unknown. The Founder and Creative & Innovation Director at Buu Digital, Favery's journey into the industry began with a seemingly insurmountable challenge: creating an Augmented...

Posted by: Creativepool Editorial
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Workshop

Negotiating Better Rates for Creative Work #MoneyMonth

Negotiating rates for creative work is a fine art that’s been complicated even further in recent years by AI. Securing fair compensation goes beyond just balancing the books though. It’s about recognising the worth of your craft and...

Posted by: Benjamin Hiorns
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Industry

Rainbow Washing & How to Avoid Slacktivism #PrideMonth

There have been lots of brands and businesses showing their support for Pride Month, and it’s easy to see why. After all, momentum for the month, which was first inspired by the Stonewall riots of June1969, has grown rapidly in recent years. In...

Posted by: Energy PR

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