Displaying 1 - 36 of 54 results
The upcycling trend continues to evolve and grow in new, fascinating and unexpected ways with this latest bonkers, but brilliant activation from Sweden. Outdoor apparel brand Houdini Sportswear wanted to prove just how natural their clothes are. So...
Posted by: Benjamin Hiorns
There are a handful of brands that have already won the pop culture lottery. These are the brands that could legitimately be called “iconic” and boast a level of recognition that even the world’s most famous individuals would kill...
Posted by: Benjamin Hiorns
As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...
Posted by: Benjamin Hiorns
Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London have launched another bold and playful OOH campaign to remind the nation...
Posted by: Creativepool Editorial
I just hung up the phone. It was my friend Heather on the other end. Heather is not just any designer; she's an absolute wizard when it comes to navigating the world of AI in design. In fact, she's so good at it that she even teaches classes on the...
Posted by: Marc Posch
Looking for creative careers in gaming? The gaming industry has plenty of roles for those with artistic talent who love creating games. This article will introduce six exciting careers, from game artists to game...
Posted by: Creativepool Partner
The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...
Posted by: Benjamin Hiorns
Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...
Posted by: Creativepool Editorial
How did you get into the industry? The truth is that I took a reverse path, as I started by doing traditional Editorial Design and Branding, to the point of becoming an Art Director and Creative in different Publishing companies and design studios....
Posted by: Creativepool Editorial
In the realm of marketing and business, some brand rivalries have transcended mere competition to become iconic showdowns that have captured the attention and imaginations of consumers worldwide. These legendary battles not only shaped some...
Posted by: Benjamin Hiorns
Wonder Vision is a creative production studio driven by design and obsessed with detail. Starting with powerful ideas, they solve content production challenges for some of the world’s most ambitious brands. This week, we caught up with...
Posted by: Creativepool Editorial
BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...
Posted by: Creativepool Editorial
In today's fast-paced, opinionated society, where trends and attitudes change with lightning speed, creating lasting brand legacy is the ultimate marker of success. This mission is being made harder to achieve by the current reactionary social...
Posted by: Creativepool Editorial
The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...
Posted by: Benjamin Hiorns
St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that...
Posted by: Creativepool Editorial
This year Pringle launched a campaign which combined two things that are set to be on many people’s minds this December - Christmas and football. Created by Grey London, the TVC is set to a Pringles take of ‘Carol of the Bells’ and...
Posted by: Creativepool Editorial
Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...
Posted by: Benjamin Hiorns
For this week's member spotlight, we're focusing on an up-and-coming designer that's really found her footing as a freelancer in recent months. Leanne Hardacre is a freelance Clothing Designer & the Founder of Hachure Active, an eco-conscious outdoor...
Posted by: Creativepool Editorial
Great news: according to The Collins Dictionary, NFT was the word of 2021, which means there now exists a go-to way to explain these elusive virtual tokens to your grandparents... Defined as “a unique digital certificate, registered in a...
Posted by: Matter Of Form
Out of all the people, segments and demographics suffering the consequences of the climate crisis, children are necessarily the ones who will be affected the most. And when it comes to caring for children, few charities do it as well as UNICEF. With...
Posted by: Creativepool Editorial
It was clear quite early on that 2020 would become the year when socials took the centre stage. With most of the world in lockdowns or respecting social distancing rules, there were few outlets for entertainment and creativity outside of our beloved...
Posted by: Creativepool Editorial
People love coming together for a number of reasons, and more than anything else. It is one of the many things that this global crisis has taught us - and a positive lesson, for once. There is nothing like a worldwide illness to make people feel...
Posted by: Antonino Lupo
2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...
Posted by: Creativepool Editorial
New York-based creative agency Gretel has created a new look for Nike’s customisation service, formerly known as NIKEiD, now named Nike By You. The service gives consumers and Nike heads the chance to co-create their own sportswear with the...
Posted by: Creativepool Editorial
To mark last week’s release of Bohemian Rhapsody, the cinematic tale of Freddie Mercury and Queen, we spoke to photographer Richard Young about documenting the singer’s dazzling live performances, lavish parties, and quiet, candid...
Posted by: Shutterstock
Wella Professionals appoints The&Partnership Beauty company Coty has appointed The&Partnership London as global lead creative agency for its Wella Professionals brand. The appointment is effective immediately and reflects Coty’s focus on...
Posted by: Creativepool Editorial
Tribal Worldwide gets social with AT&T Tribal Worldwide, a division of DDB Worldwide and Omnicom, has been selected by telco AT&T to run its corporate social media account, effective immediately. Tribal will service the business out of its...
Posted by: Creativepool Editorial
Proximity London adds Tan Proximity London has hired Ben Tan (above) as head of strategy to lead and oversee the growing department. With more than 20 years of industry experience, Tan joins from BBD Perfect Storm where he was executive planning...
Posted by: Creativepool Editorial
BBH London - Burger King UK Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...
Posted by: Creativepool Editorial
Snap LDN - Good Hemp SNAP London has been appointed lead creative agency for Good Hemp and will be working on the immediate launch of their new chilled milk product into key retailers. Good Hemp was founded by Glynis Murray and Henry Braham in 1998,...
Posted by: Creativepool Editorial
Summer’s most high-profile sporting event is the perfect opportunity for brands to get outdoors With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for...
Posted by: Posterscope
The 3D-printed inflatable car interiors of the near-future Car interiors could morph into different configurations at the flick of a switch, using 3D-printed inflatable structures developed by researchers at the MIT. The Self-Assembly Lab at...
Posted by: Creativepool Editorial
Almighty - Good Science Beauty Design studio Almighty has created the branding and packaging for a new skincare brand called Good Science Beauty, taking on a look that references “science” and “style.” Good Science Beauty is...
Posted by: Creativepool Editorial
Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...
Posted by: Creativepool Editorial
Dyson launching electric car in 2020 British inventor James Dyson (hero image) is investing £2 billion into developing a battery-powered vehicle, which is expected to launch in 2020. An email sent from Dyson to his employees revealed that a...
Posted by: Creativepool Editorial
NEW YORK and HOLLYWOOD – A cinematic new animated trailer for Lenovo's Legion brand is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership...
Posted by: The Darnell Works Agency