Displaying 325 - 360 of 1176 results
Fernando Amaral, VP of Marketing at Landbot and host of the Ungated Marketing Podcast, tackles how we are shifting to a moment-based marketing approach with the bi-directional experience, building the next generation of marketing. Fernando is a...
Posted by: Creativepool Editorial
In this week’s #GettingTo Know we catch up with Scott Lakso, Executive Producer at the New York-based creative branding agency loyalkaspar. Scott is an eccentric and dynamic creative who sees his role as “cumulative rather than...
Posted by: Creativepool Editorial
A creative director and designer with 25+ years experience working in the creative industry, Patrick Corley-Jackson has been involved with design agencies in the UK and US and has worked with some of the world's largest (and smallest) brands. A safe...
Posted by: Creativepool Editorial
Lucky Generals have worked on three previous adverts shown during the Super Bowl, the annual championship game of the NFL in the US. This year’s game will see the Cincinatti Bengals take on the Los Angeles Rams, and the advert the UK agency has...
Posted by: Creativepool Editorial
Formed over 30 years ago, STB (Stocks Taylor Benson) Graphic Design is an agency with a defiant “no bullshit approach” to the process. In their own words, there’s “no pseudo-science, waffle or jargon” when it comes to...
Posted by: Creativepool Editorial
After working in the corporate world for a few years, Virgile Loisance saw how difficult it was to engage employees around different themes. So, he started Emeraude Escape to bring a little joy into the corporate world and gamify company...
Posted by: Creativepool Editorial
The closest experience to war that most young people have nowadays is through virtual entertainment and video games. Titles such as Call of Duty and Battlefield are constantly topping the charts as some of the game industry's best sellers, and...
Posted by: Creativepool Editorial
2022 will mark two years since the murder of George Floyd and two years of investigation in our industry around DE&I (diversity, equity and inclusion) in our workplaces. How can we collectively move the conversation on in 2022? In this exclusive...
Posted by: Creativepool Editorial
While we often hear from artists and designers here at the Creativepool #MemberSpotlight, it’s rare indeed to speak to an architect, particularly one as fascinating as Erik Blaho. The Slovakian architect began his career by focusing on the...
Posted by: Creativepool Editorial
“Am I being paid enough?” This is a question I ask myself daily. Of course, as a freelancer, I technically control my own salary but it’s still a nagging itch that tends to kick in at the most inopportune moments. Generally, just...
Posted by: Benjamin Hiorns
Between the continued acceleration of online deliveries, and the loud call of COP26, in 2021 had never been more aware of the role packaging plays in our world. But what have we learnt, and how will this influence packaging trends over the next...
Posted by: Creativepool Editorial
Having the right people on board is vital for a business’ success. Without the right talent, in the right role, at the right time, growth can be much slower - and can even reverse. The battle for talent has never been fiercer. Organisations...
Posted by: FJC
The automation of specific functions has been met with two dominant barriers: one being the perception that only humans can do ‘creative’ tasks, and the other is the fear of humans being replaced by machines in a cost-saving exercise. If...
Posted by: Creativepool Editorial
Diversity fuels JXL Creative in every aspect of their work, from the team itself to the projects they work on. As a creative agency, JXL is often hard at work to diversify its portfolio and make sure that they are always on the lookout for something...
Posted by: Creativepool Editorial
Virtually every advertiser and marketer working with online campaigns is affected by ad fraud, in one form or another. And yet, most advertisers will think that ad fraud does not affect them at all. There are a number of dangerous misconceptions...
Posted by: Creativepool Editorial
High shopper demand has made for an especially competitive Christmas this year, with brands using video as the glitter gun in their festive campaigns to capture optimum audience attention. Despite the rising price of video ads, smart video creative...
Posted by: Creativepool Editorial
The way people consume information and entertainment has changed a great deal over the past decade or so. Traditional channels like print, which fell in circulation by 55% between 2010 and 2020, are no longer the places where consumers look to keep...
Posted by: Creativepool Editorial
In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...
Posted by: Creativepool Editorial
In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any of them can impact your life in epic ways you could never anticipate. Spend a few moments now, investigating and imagining what's...
Posted by: The Darnell Works Agency
It’s been a year of great recovery for the creative industries, but still not quite one in which everything was as opened up as we hoped. With so many creative professionals left at home with their own imagination, you can bet that the most...
Posted by: Antonino Lupo
WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...
Posted by: Matt Batten
There’s always been that sense that you shouldn’t start Christmas adverting too early; that there’s a time and a place when it’s ok to utter the c-word for the first time each year. It’s traditionally been when John...
Posted by: The PR Boutique
I really hope not. But it doesn't look good. What do the late, great Saul Bass, Milton Glaser, Paul Rand, Massimo Vignelli and Alan Fletcher have in common - other than their skill and enduring influence? They were all proud to call themselves...
Posted by: Stocks Taylor Benson
With over 10 years of industry experience working either independently or under an agency's perspective, Graphic Designer Jordan Pearman has always been interested in art, and has been pursuing the creative field since his very childhood. With a...
Posted by: Creativepool Editorial
The lighting designer coordinates heavily with the director and artistic director to determine what sort of lighting-related visuals will craft the desired result on stage. This can include anything from deciding what sort of lighting will create a...
Posted by: Creativepool
The easiest way to impress the Gaviscon brand? Show that you can 'get' them and what they do. For years positioned as leaders in the UK health sector, Gaviscon still has plenty of opportunities to pursue more growth and it won't be afraid of doing so...
Posted by: Creativepool Editorial
Furniture designers are proficient in designing and creating furnishings, taking into consideration both functionality and fashion. They design both exterior and interior furnishings, often keeping in mind things like customer preferences,...
Posted by: Creativepool
This article is 2238 words. If you don't expect to zone out for at least 40% of them, I want you to stop reading now because you are probably not in a creative field, so this is not meant for you. Ironically, this article is for the few who have...
Posted by: Matt Batten
Google Chrome has announced that it will drop support for third-party cookies entirely by 2023. That may sound like a long time, but it's truly behind the corner - and other tech giants are mostly moving in the same direction. Apple has been taking...
Posted by: Creativepool Editorial
Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...
Posted by: The Darnell Works Agency
It may sound counterintuitive, even crazy to some; but a client isn't the only kind of creative constraint that you can find out there. Photographer and filmmaker Michael Winokur proves that much. Michael's art and photography are quite unique,...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. Who are these amazing professionals and why do they represent the best of the best in the realm of creativity? Having...
Posted by: Creativepool Editorial
You’ve signed up your business on Creativepool and want to make yourself marketable on the platform by being included in the Creative Services Directory. How does it work exactly and what are the benefits to inclusion? By default, companies...
Posted by: Creativepool
As one of the global economic hubs and one of the key cities in America, New York City was hit rather hard by the Covid pandemic. Yet the resilience of New Yorkers is legendary and the city folks have always been ready to rebuild on the ashes of a...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? To answer a question...
Posted by: Creativepool Editorial
With an increasing number of customers flocking online, many brands and advertisers were looking to capitalise on this new digital exodus caused by the pandemic. Except they couldn't. With an over-reliance on automated keyword blocklisting, many...
Posted by: Creativepool Editorial