Displaying 109 - 144 of 5078 results
Nissan aims to achieve carbon neutrality across its operations and product life cycles by 2050; its mission is to electrify every all-new vehicle offering in key markets by the early 2030s. A recent milestone saw Nissan become the inaugural...
Posted by: Creativepool Editorial
Google's recent decision to delay the phase-out of third-party cookies in Chrome until 2025 has significant implications for marketers. This extension provides both opportunities and challenges as the industry adapts to the evolving landscape of...
Posted by: Benjamin Hiorns
In today's digital age, the success of any business hinges significantly on its online presence. Search Engine Optimization (SEO) plays a pivotal role in ensuring your business stands out in the crowded online marketplace. Hiring an SEO specialist...
Posted by: Creativepool Editorial
In this exclusive interview, we delve into the fascinating journey of talented freelance illustrator Daryl-Anne Leveton, based in Milnerton, who transitioned from a career in the printing industry to pursue their true passion for painting and...
Posted by: Creativepool Editorial
Even beyond Paris, dozens of momentous events are set to arrive en force in the coming days. The ever-enticing list includes some of our world’s most famous cultural and creative-industry gatherings, which are set to welcome attendees virtually...
Posted by: The Darnell Works Agency
Meet Charlotte Black, the dynamic Executive Director of Strategy at Saffron Brand Consultants. With a diverse background that blends business acumen with creative flair, Charlotte leads a global team dedicated to crafting innovative brand strategies....
Posted by: Creativepool Editorial
Historically, advertising has often focused on reach, revenue, and creativity, but today, it is imperative to consider the environmental impact of every campaign. The shift towards sustainable advertising is not just a trend but a necessity, given...
Posted by: Benjamin Hiorns
Hiring a Design Director is a critical decision that can shape the creative direction and overall aesthetic of a company. This key role not only involves overseeing the visual and conceptual aspects of a brand but also managing a team of designers,...
Posted by: Creativepool Editorial
In the vibrant world of advertising, where creativity meets technology, a remarkable project for Postobón, Colombia's leading beverage company, stands out. Tasked with creating a liquid identity for five distinctive brands-Colombiana,...
Posted by: Creativepool Editorial
Advertising wields substantial influence over public perception and behaviour, making ethical considerations paramount. Over the years, several controversial campaigns have highlighted the importance of ethical advertising. Here are some notable...
Posted by: Benjamin Hiorns
In this exclusive interview, we sit down with Ashley Kohler, the visionary Founder and Executive Producer of Awesome Inc, a dynamic production company based in Atlanta. Since its inception in 2006, Awesome Inc has evolved from a short-form commercial...
Posted by: Creativepool Editorial
The advertising industry has undergone significant transformations thanks to groundbreaking technologies introduced by key pioneers. These innovators have not only revolutionized the way advertisements are delivered and consumed but have also laid...
Posted by: Benjamin Hiorns
When designing Miller’s Quay, in collaboration with award-winning architects Howells, Peel set out to create a new iconic landmark for Wirral, integrating urban living with natural surroundings. The result is a contemporary interpretation of...
Posted by: Creativepool Editorial
Pop culture has long been a driving force behind the evolution of advertising. You could say, in fact, that it’s like one hand washing the other. As societal trends shift and new cultural phenomena emerge, advertisers must adapt to remain...
Posted by: Benjamin Hiorns
This month marks the launch of a landmark UK brand campaign by Merlin Entertainments, the global leader in branded entertainment destinations. Known for iconic attractions like Alton Towers Resort, LEGOLAND® Windsor Resort, the lastminute.com...
Posted by: Creativepool Editorial
Run For the Hills, the award-winning design house specializing in interiors and branding, is now the go-to for edgy and cool branding. This month, they’re unveiling their branding work for a family law company, Burgess Mee. Typically, branding...
Posted by: Benjamin Hiorns
Welcome to our exclusive interview with members of the SOKO team Mariana Cordeiro, Head of Strategy & Data, and Nayara Lima, Creative Leader. We’ll be delving into the creation of a landmark campaign for Dove, commemorating the 20th anniversary...
Posted by: Creativepool Editorial
In today's digital age, having an exceptional user interface (UI) is crucial for the success of any online platform or application. A well-designed UI not only enhances the user experience (UX) but also contributes significantly to customer...
Posted by: Creativepool Editorial
In today’s world, where visual content is increasingly important, professional graphic design can be a crucial factor in your business's success. If you’re planning to update your brand identity or completely rethink your visual...
Posted by: Taker | Maker
Over the last century, the visual elements of advertising design have undergone a remarkable transformation. From the early days of print ads to the digital era, each decade has brought its own distinct aesthetic, influenced by cultural shifts,...
Posted by: Benjamin Hiorns
In the highly competitive sugar substitute market, rebranding can be a game-changer. We had the opportunity to sit down with Maor Ofek, Founder of SIDE ST, to discuss the recent rebranding of Resugar. SIDE ST was tasked with transforming...
Posted by: Creativepool Editorial
Rosanna Pappalardo, the Principal and Head Designer of RJP Design and Décor, has had an inspiring journey into the world of interior design. With a background in Administration and Finance, she took a bold step to pursue her passion for interior...
Posted by: Benjamin Hiorns
Advertising has always been at the forefront of technological innovation. From the advent of radio and television to the rise of the internet, each new medium has transformed how brands communicate with audiences. In recent years, artificial...
Posted by: Benjamin Hiorns
The journey of advertising from print to digital media is a fascinating tale of innovation and adaptation. It reflects broader technological advancements and shifting consumer behaviours. This evolution has transformed how businesses reach their...
Posted by: Benjamin Hiorns
In an industry brimming with creativity and innovation, Benji Wiedemann stands out as a beacon of inspiration and strategic vision. As the Co-Founder and Executive Creative Director at Wiedemann Lampe, Benji's journey is a testament to resilience,...
Posted by: Creativepool Editorial
In the dynamic world of creative studios, SLAAAAASH stands out as a beacon of innovation and excellence. Founded by Franco-Swiss partners Valentin and Hadrien, this Singapore-based company has redefined the standards for small and medium creative...
Posted by: Creativepool Editorial
Relevance is a continual uphill battle for all but the most iconic brands. Even legacy brands have to make peace with it, lest they slip gradually into the void. With the rise of digital natives and new technology, historic brands must innovate to...
Posted by: Benjamin Hiorns
By Mark Fensom, director of brand communications agency, Warbox. Contrary to popular perception, or making a speculative assumption, your brand isn't just about how something looks. It’s also about how it sounds, interacts and...
Posted by: Warbox Creative Ltd.
Today, we kick off the week by interviewing Fernando Ortiz Ehmann, the Global Principal at Saffron Brand Consultants. With an illustrious career in branding and a keen eye for innovative solutions, Fernando has been at the forefront of transforming...
Posted by: Creativepool Editorial
In this exclusive interview, we are joined by Joe Dickinson, Chief Music Officer and Co-Founder of WithFeeling, and Chris Atkins, Managing Director and Co-Founder of WithFeeling. These two visionaries have transformed their passion for sound into a...
Posted by: Creativepool Editorial
In our latest interview, we sit down with Paul Power, a Freelance Director based in Dublin, Ireland. Paul's path into the creative industry is as unique as his approach to filmmaking, shaped by a diverse background and a passion for...
Posted by: Creativepool Editorial
For any brand, identity is everything and while a part of that identity is always going to be decided by the public, a great deal of it is cultivated by a branding team who set out to guide the opinions of the population. However, not all rebranding...
Posted by: Benjamin Hiorns
In today’s fast-paced, media-driven world, maintaining a positive public image is more crucial than ever for any business. This is where a Public Relations (PR) manager comes in. Whether you're a startup aiming to make a mark or an established...
Posted by: Creativepool Editorial
This week, we sit down with Michael Crosbie, Associate Creative Director at MSL, to discuss PUMA's Voices of a RE:GENERATION initiative, launched in April 2023. This innovative program engages four Gen-Z voices in PUMA's sustainability practices,...
Posted by: Creativepool Editorial
For this year’s UK General Election, Channel 4 sought to create a campaign that would not only resonate with its audience but encourage people to get out and vote. Whether it worked or not is debatable, given the generally poor voter turnout...
Posted by: Creativepool Editorial
Nostalgia is an increasingly powerful tool in world that seems to be getting darker by the day. For advertisers, it offers a unique and compelling way to forge emotional connections with audiences and today, we’re lucky enough to hear from...
Posted by: Creativepool Editorial
